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Another milestone moment today.Today we submitted our application to present at the Circular Futures NQ Innovation & Sus...
17/03/2026

Another milestone moment today.

Today we submitted our application to present at the Circular Futures NQ Innovation & Sustainability Summit 2026 Pitch Showcase.

This event brings together innovators, entrepreneurs, industry leaders, and investors focused on building the future of sustainable innovation in Queensland.

Being selected would provide an opportunity to share our vision in front of a highly engaged audience and connect with people who believe in bold ideas that can create meaningful impact.

For me personally, moments like this represent something bigger than just submitting an application.

They represent the hundreds of hours of thinking, refining, building, and believing that go into creating something from the ground up.

Whether you’re building technology, a company, or a movement, progress often happens quietly — through consistent effort and small steps forward.

Today was one of those steps.

We’re hopeful to be selected for the Pitch Showcase in May 2026, and regardless of the outcome, the work continues.

Every application, every conversation, and every step forward moves the mission closer to reality.

Onward.

💸 “For every $1 donated, Australians don’t know how much reaches the cause — and that’s the problem.”📉 Up to 92% lost to...
08/11/2025

💸 “For every $1 donated, Australians don’t know how much reaches the cause — and that’s the problem.”

📉 Up to 92% lost to overhead
💰 Only $0.08 of every dollar reaches the actual cause
🧑‍💼 Charity CEO salaries: $300K–$500K+

Australians are generous — but the system isn’t.
A fraction of each donation reaches the intended impact.
❌ 92% is lost to admin, fundraising fees, and bloated overheads.
🔍 Donors want transparency. Australians deserve better.

Giving shouldn’t feel like a black hole.

PHASE 5 (Continued): October 2025When the Vision Was Tested. Some Months Fly.This One Grounded Me.October wasn’t explosi...
06/11/2025

PHASE 5 (Continued): October 2025
When the Vision Was Tested. Some Months Fly.
This One Grounded Me.

October wasn’t explosive. It wasn’t filled with headline wins or LinkedIn celebrations. It was something deeper — a mirror month.

The kind of month where your ambition is asked to sit quietly with your reality. Where ex*****on stumbles, then steadies again. Where rejection emails arrive, silence lingers, and you wonder: "How do I break through?" But this wasn’t failure. It was founder fire — refined under pressure.

What October Really Looked Like 🧠⚙️

❌Investor Rejections from September
The high of submitting to TEN13 and Rampersand was followed by quiet rejections or delayed responses. No malice. Just the game. Every “no” clarified the “why.” Every silence sharpened the next move.

😶‍🌫️ Procrastination & Pause
Some days moved slow. Energy dipped. Self-talk got loud. But the mission remained — and so did the work.

💡 Organizational Chart Rebuilt with Capacity Front-of-Mind. One pivotal realization broke through the noise:

> The most important part of PD’s future isn’t just tech — it’s distribution.
> To succeed, we must reach Australia’s 60,000+ charities and 10 million working-age donors.

The org chart was redrafted.
✅ Chief Marketing Officer role scoped
✅ Outreach model aligned
✅ Clarity replaced confusion

📤 New VC Firms Contacted with Tailored Follow-Ups. Despite rejections, the engine kept turning: New follow-ups sent with sharper framing, Investor Summary PDF updated with market sizing and impact model. More targeted outreach: aligned to mission-driven VC values

📁 Legal & Compliance Reviewed (Again). Because there’s no room for mistakes. All ACNC, IP, and tax structures reconfirmed — we’re airtight for scale.

The Backstage Work That Counts 🛠️
Even in a quieter month, you didn’t stop:

* 🧩 Consolidated all investor documents into a clean system
* 💬 Reaffirmed key industry partnerships through soft-touch outreach
* 🏋️‍♂️ Kept physically active and mentally resilient despite emotional lag
* 💻 Rebuilt Canva assets for future social and founder story campaigns
* 👨‍👧 Stayed emotionally grounded as a father — always showing up

This Is the Work No One Sees
October wasn’t pretty.
But it was pivotal.
This was the foundation-laying month.
The build-in-silence month.
The what-happens-after-the-pitch month.
And now, heading into November:
I’m not chasing hype.
I’m building depth.
And I’m more focused than ever on the wo missions:

1. Launching PLEASEDONATE Australia — the national micro-donation engine for people who want to give differently.

2. Igniting PLEASEDONATE ANGEL — our legacy vehicle for serving real people in real need.

Let’s keep building. Quietly. Powerfully. Purposefully.

*****onMatters

🌟 PHASE 5 (Continued): September 2025 - Investor Reality, Internal Resilience & Foundational DepthSeptember was a turnin...
01/10/2025

🌟 PHASE 5 (Continued): September 2025 - Investor Reality, Internal Resilience & Foundational Depth

September was a turning point. Not just a continuation of momentum — but a transition into real conversations, real validation, and real structure. If August was about making it visible, September made it tangible. It was the month PLEASEDONATE began to feel less like a bold pitch and more like an inevitable reality.

🧭 The Investor Landscape Became Clearer, after years of imagining this moment, September brought it to life. We initiated real conversations with Australia’s top five VC firms:

- TEN13 – Brisbane-based syndicate (8 Sept)
- Rampersand – Melbourne/Sydney, impact-focused (8 Sept)
- Airtree Ventures – Big, bold, global potential (14 Sept)
- Right Click Capital – Global network via Draper (16 Sept)
- Blackbird Ventures – $1B+ fund backing “wild hearts” (21 Sept)

📨 We received our first formal response from Rampersand on 30 Sept — a respectful pass, but also a milestone. The door is open for future interaction.

🧱 We Built The Operational Backbone
In parallel with VC outreach, we laid down the internal architecture of PLEASEDONATE:

✅ Completed the PLEASEDONATE Australia Organizational Chart — showing clearly defined leadership, outsourced expertise, and the growing team under PD and PDA boards.

🧑‍⚖️ Appointed Ross Greatrex (Mackey Wales) as our outsourced Legal Counsel.

💼 Locked in Troy Popham from FINDEX and initiated Deloitte to strengthen our financial credibility and compliance.

🌐 Advanced work with Rummage Technical and Greenhat to define, refine and prepare the MVP build.

📊 Finalised Phase 5 VC Data Room, collating all key files — investor deck, financial forecast, governance structure, market problem slides.

🧘‍♂️ Focused energy on mental sharpness, maintaining a 5–6 day/week fitness routine despite mounting pressure.

🔁 Reviewed every single detail of the pitch deck to ensure alignment of message, mission, and model.

💭 As September Closed…
This isn’t just a project with potential. This is the beginning of the most innovative donation platform this country has seen. It’s not about hype. It’s not about noise. It’s about accountability, ex*****on, and truth. Every email. Every deck revision. Every outreach. Every silent day of building. September was the quiet rise of something unmistakably real. October is now about one word: Ex*****on.

PLEASEDONATE Australia is building the nation’s first micro-donation fintech platform, designed to restore trust in char...
10/09/2025

PLEASEDONATE Australia is building the nation’s first micro-donation fintech platform, designed to restore trust in charitable giving by ensuring transparency, efficiency, and impact.

- Conducted more than a decade of research, strategy, and sector analysis, identifying inefficiencies where on average only $0.08 of every $1 donated reaches the intended cause.

- Developed the PLEASEDONATE Engine™ — a proprietary micro-donation model integrated into everyday bills (telcos, utilities, airlines) enabling Australians to donate effortlessly.

- Built the PLEASEDONATE Australia strategic framework (2026 launch target), supported by financial models, legal structures, and partnership outreach.

- Driving investor engagement for a $500K seed round to fund MVP build and first national partner integration.

- Founder of PLEASEDONATE ANGEL, a not-for-profit governance arm that allocates 50% of PD EBIT into direct community impact through a female-led independent board.

Mission: Unlock billions in untapped generosity by making giving transparent, donor-controlled, and scalable nationwide.

🚀 BIG DAY FOR PLEASEDONATE Australia 📩💡After 6 months of refining, 23 versions of hard graft, and 7 years in the making…...
08/09/2025

🚀 BIG DAY FOR PLEASEDONATE Australia 📩💡

After 6 months of refining, 23 versions of hard graft, and 7 years in the making… today marks a huge personal and professional milestone:

📤I’ve officially submitted the investor deck for PLEASEDONATE Australia to both TEN13 and Rampersand. This is the beginning of our first $500K Seed Round, to fund our 2026 MVP and begin building Australia's first national micro-donation infrastructure — starting with utilities, telcos and airlines.

🔍 A snapshot of the journey so far:

2018–2020: Idea tested. Early pitch decks drafted. Vision defined.
March 2025: Investor-ready version officially began.
August 2025: 12-slide structure aligned to VC expectations completed.
6 September 2025: Final version (V23) locked — professionally branded, clean, concise.
8 September 2025: Deck submitted to both TEN13 & Rampersand 💥

🧠 What we’re building!

PLEASEDONATE Australia is solving the $13B inefficiency in charitable giving by letting Australians round up any utility bill, flight, or phone plan — and donate a few cents at a time.

✅ Up to 90%+ pass-through to verified Australian charities
✅ Powered by the PD Engine™ — our proprietary integration software
✅ With a national rollout modelled across utilities, telcos & airlines
✅ Supported by PDA Angel – a purpose-led impact board run by women

🎯 The Ask

We're raising **\$500K** via **SAFE Note** (20% discount, \$5M cap) to fund the MVP, grow our partner ecosystem, and finalise regulatory/governance compliance for 2026 rollout.

We’ve now stepped into the arena — and this post is my line in the sand.

If you’re a VC, operator, advisor, or potential partner… 📩 I’d love to hear from you. Let’s build something that **actually helps people.**

PHASE 5 (Continued): August 2025 — The Deck is Done. The Mission is Clear. The Fire is Quiet.August was the month I went...
06/09/2025

PHASE 5 (Continued): August 2025 — The Deck is Done. The Mission is Clear. The Fire is Quiet.

August was the month I went deep. The month where everything sharpened. The month PLEASEDONATE shifted gears — from conceptual to credible, from hope to heft.

We started August with the first full investor slide deck draft — Version 1 — built on 8 August 2025. I knew it needed to do more than explain. It needed to cut through. To prove we’re ready. To speak for itself. So I went all in.

Over 29 days, I crafted and refined every slide, model, and sentence until the final version — Slide Deck Version 23 — was completed on 06.09.2025. And this version moves differently. It doesn’t pitch. It builds belief. Behind every section is a story — and a structure investors will expect:

- Vision: Build Australia’s national micro-donation infrastructure.

- Problem: $13B donated annually, but less than 10% reaches the cause.

- Solution: The PD Engine™ rounds up bills & flights, delivering 90%+ transparency.

- Business Model: $0.50 per transaction. Real-time dashboards. Zero noise.

- Revenue Model: $2M by 2027 with just 0.7% adoption. $81M at scale.

- Market Size: $13B TAM → $500M SOM in 5 years.

- Go-to-Market: MVP in 2026 → National rollout 2027.

- Team & Advisors: Deloitte. Findex. Greenhat. Rummage. Mackey Wales Law. ACNC.

- The Ask: $500K SAFE raise. $5M cap. 20% discount. Series A trigger at $750K.

- The Impact: 50% of EBIT to PDA Angel — governed by an all-female board.

But the deck was just the anchor. What gave August its real edge was the relentless momentum behind the scenes:

🧠 I re-ran and rebuilt financial forecasts to pressure-test the model.

✈️ Re-engaged with Virgin Australia, keeping the partnership flame alive.

🧱 Locked in next steps with Greenhat, aligning tech build with PD’s roadmap.

🧾 Integrated investor feedback into multiple deck revisions, elevating clarity.

💼 Continued running day-to-day hotel ops with full responsibility and no shortcuts.

🏋️‍♂️ Maintained 5–6 days/week training rhythm to protect my mind, energy and edge.

No hype. Just rhythm. No shortcuts. Just refinement. This wasn’t a month to be seen. It was a month to build what must be seen. And as I hit save on the final deck — I felt something settle. Like the moment before a storm. Not chaos. Not fear. Readiness.

Investor meetings in Brisbane (TEN13) and Sydney (Rampersand) are now in motion for late September.

The signals are aligning. The machine is warming. The founder is ready. PLEASEDONATE is no longer a concept. It’s a platform. A plan. A promise.

August built the deck. September walks it into the rooms that matter. Let’s go.

🧩 PHASE 5 (Continued): August 2025 — Vision Into Form, Relentless Refinement & Quiet MomentumAugust was the month it all...
03/09/2025

🧩 PHASE 5 (Continued): August 2025 — Vision Into Form, Relentless Refinement & Quiet Momentum

August was the month it all began to take visible shape.

Not just an idea. Not just a prototype. But a real, tangible *story*.

After years of thinking, building, and refining the PLEASEDONATE mission — August marked the formal beginning of our investor slide deck, with the first full version created on 8 August 2025. Since then, it’s gone through 21 strategic revisions, each one sharper, clearer, more aligned to the purpose. Not just a pitch — this deck is becoming the spine of our national rollout.

It’s where vision meets credibility.
Where clarity meets ex*****on.
Where a movement becomes a business.

Behind every sentence was a metric. Behind every visual, a model. Behind every slide, the sweat of lived experience.

The work was intense — and deliberately so. Because late September marks our first investor meetings with TEN13 in Brisbane and Rampersand in Sydney. This isn’t theory anymore. This is real. The slide deck isn’t just a document — it’s our entry ticket to the rooms that will fund the next chapter of PLEASEDONATE.

But August wasn’t just about the deck.

I continued multiple high-leverage moves across the business:

* 🌐 Reviewed and refined financial models in preparation for investor scrutiny
* ✈️ Continued dialogue with Virgin Australia, strengthening partnership potential
* 🤝 Followed up with Greenhat, refining the MVP website scope and ensuring build alignment
* 📊 Received updated visual feedback on the pitch deck’s problem-solution-market slides
* 💼 Managed day-to-day hotel operations and caretaker agreements with full accountability
* 🧠 Kept my health sharp — training 5–6 days/week to stay mentally and physically ready

It was a month of moving silently and building loudly.

The noise from the outside world was irrelevant. The internal signal was clear.

Great things are built in silence. And then they speak for themselves.

As August closed, here’s what I knew in my bones:

This isn’t a side project.
This isn’t just a good idea.
This isn’t about hype.

It’s about service. System change. Quiet power.

I’m building PLEASEDONATE for the millions of Australians who want to give differently — and deserve a transparent, accountable, national platform to do it.

The mission is aligned.
The momentum is building.
September — we go again.

** *****on **

🧩 PHASE 5 (Continued): July 2025 — Breakthroughs, Closure & Rebirth.July was not just another month. It was a reckoning....
01/08/2025

🧩 PHASE 5 (Continued): July 2025 — Breakthroughs, Closure & Rebirth.

July was not just another month. It was a reckoning. A release. And a rebirth. It marked the end of one of the longest chapters of my life — 8 years bankrupt, a chapter finally closed on Saturday, 12 July 2025.

No one really talks about the weight of bankruptcy. About how it shadows every decision. Every step. But I lived it. And I walked out the other side — free, stronger, and clearer than ever before.

This wasn’t just a legal milestone. It was a spiritual reset.
I had spent the first half of the year preparing — emotionally, legally, mentally. And when that discharge came, it wasn’t relief I felt. It was certainty. That I had outgrown the man I once was. That my future had no room for shame, only fuel.

🔥 I channelled that freedom straight back into PLEASEDONATE.

In July, I:

- Sent follow-up letters to Ergon Energy’s CEO & CCO to keep the energy partnership moving.

- Re-engaged Optus — all four executives — reminding them I will not be ignored.

- Posted a proposal to Dr Andrew Forrest, because this mission deserves the ears of those who care deeply about giving.

-Took on the final transfer of the Kluger, closing out the last vestige of the deregistered company tied to my bankruptcy — and claimed back my name, my vehicle, and my narrative.

- Researched and engaged with TEN13 and Rampersand, two high-potential venture funds. Seed investment is no longer a maybe. It’s the next milestone.

- Sent a letter to Troy Popham (Findex) requesting a letter of support. Because I know the power of third-party endorsement as I step into these investor meetings.

- And I did a deep strategic review of the ACNC framework, sharpening PD’s compliance, transparency and impact model — laying the groundwork for national trust.

But July wasn’t just professional. It was personal too. I kept training 5–6 times per week. Not for vanity, but for mental clarity and strength. This body, this mind — it’s my vehicle. And it has to be sharp if I’m to carry this mission where it’s destined to go. And I stayed present with my girls — every week, every moment that mattered.

There were setbacks. Delays. Silence from people I once hoped would support this.
But the truth is louder than silence.
And the mission is now louder than fear.

As July closed, I wasn’t the same man who began the year.
I had outgrown my old limitations. I had faced the legal ghosts.
And I had proved to myself — again — that when you keep showing up, the path appears.

This isn’t about luck.
This is about grit, grace, and purpose.

August — I’m coming with the full force of momentum, clean energy, and a fire that’s only getting stronger.

Let’s build.

🧩 **PHASE 5 (Continued): June 2025 — Alignment, Ex*****on & Resilience.June was a month of sharpening focus — a time to ...
14/07/2025

🧩 **PHASE 5 (Continued): June 2025 — Alignment, Ex*****on & Resilience.

June was a month of sharpening focus — a time to get clear, go deeper, and move smarter. The noise didn’t stop. The setbacks kept coming. But I kept showing up. Because building PLEASEDONATE isn’t just about grit — it’s about alignment. And alignment, I’ve learned, demands honesty, adaptability, and absolute commitment to the mission.

Mid-month, I travelled to Brisbane to meet with Greenhat, our web development partners. After months of planning, this was the first time we sat face-to-face. It was powerful. Real progress. We mapped out the MVP build, aligned on the vision, and left with the fire burning brighter than ever. This is no longer theory — we’re building.

I also met with Joe Carey, a seasoned accountant, for professional feedback. His insights were direct, practical, and exactly what was needed. I left that meeting more grounded — a better leader, a clearer founder.

Behind the scenes, I pushed forward with:
- Finalising PD’s financial forecasts for investor readiness.
- Following up with Virgin Australia, despite an initial soft decline — because no "no" is ever final in this journey.
- Requesting the final MVP quote from Greenhat, keeping the build timeline tight and moving.

Again, I trained 5–6 days per week. My body, mind, and emotional resilience are my foundation — especially now. Because behind every late-night spreadsheet, pitch revision, or partnership outreach is a father raising two daughters, working full-time as a GM of two hotels, and carrying this mission forward with every cell in his body.

The noise didn’t stop. But neither did the message.

I was reminded again that not everyone will come with you. That’s okay. The mission is louder than their silence. The vision is stronger than their disbelief. And the why is deeper than any doubt.

I am building this for the ones who will never know my name, but whose lives will be changed because someone said “yes” to giving differently.

As June closed, I stood taller, moved lighter, and felt more certain than ever:

This isn’t a project.
This isn’t a startup.
This is a mission.

July, let’s go.

** *****on **

🧩 PHASE 5 (Continued): May 2025 — Pressure, Clarity, and Unshakeable Commitment.May 2025 was intense — emotionally, prof...
02/06/2025

🧩 PHASE 5 (Continued): May 2025 — Pressure, Clarity, and Unshakeable Commitment.

May 2025 was intense — emotionally, professionally, personally. It was a month of facing truths, staying grounded, and refusing to break.

It began with one of the hardest waits of my life. I had been dealing with a prostate cancer scare since April, and on Tuesday 6th May, I finally received the results. I was cleared. No cancer. The relief hit me like a wave — a quiet, humbling moment that reminded me how fragile life is and how much this mission truly matters.

Despite that emotional weight, the work never stopped.

This month, I continued running two hotels in Townsville as General Manager, while co-parenting my two daughters every week — a role I never take for granted. And behind the scenes, I kept building PLEASEDONATE with everything I had.

I delivered letters to Telstra executives — pushing for a breakthrough. I even walked into Telstra HQ at 400 George St in Sydney during a short break from 24–27 May, and handed an envelope to the front desk with $50, asking for it to be delivered directly to the CEO’s assistant on Level 8. It might sound small, but when you believe in your vision with every fibre of your being — no step is too bold, no ask too big.

I also began deep due diligence on Qantas and Virgin Airlines — exploring how PLEASEDONATE could integrate seamlessly into airline loyalty and booking systems. The model works. The synergy is real. And this is just the beginning.

But not everything went the way I hoped.

After multiple attempts to re-engage my long-time friend JB, someone I deeply wished would support PLEASEDONATE, it became clear he didn’t believe in the vision. His dismissiveness hurt — but it also fuelled me. I will move forward without his backing, knowing that the path ahead isn’t about proving anything to anyone — it’s about delivering on a purpose bigger than all of us.

As for Pepa — I saw her again. Just briefly, at a café. She’s made her choice, and I respect it. That chapter is closed. I won’t lie — it still stings — but I no longer carry sadness. I carry wisdom. She was a lesson. A turning point. A mirror that showed me what I needed to heal. And I have.

Through it all — I trained 5–6 times a week. No matter the stress. No matter the schedule. My health, mindset, and discipline remain my foundation.

By the end of May, I had conducted 24 separate PD actions, from stakeholder meetings to investor proposals, launched new domain registrations to support future rollout, reached out to Adj. Professor Colin Dwyer for strategic support, sent a follow-up to Greenhat for PD’s MVP development and received a polite no from Michael O’Keeffe (Champion Iron) — and kept going anyway

I say this with complete clarity:

PLEASEDONATE Australia is no longer just a startup vision. It is a calling. And nothing — not illness, not rejection, not silence, not doubt — will stop me from delivering this.

June is next. And I’m coming in with more clarity, more peace, and more momentum than ever before.

🧩 PHASE 5 (Continued): April 2025 — Carrying the Weight, Trusting the Process.If March was fire, then April was pressure...
02/05/2025

🧩 PHASE 5 (Continued): April 2025 — Carrying the Weight, Trusting the Process.

If March was fire, then April was pressure. The kind of pressure that tests your nerves, your resolve, and your belief in what you’re building — not just professionally, but personally, mentally, and physically.

PLEASEDONATE didn’t slow down. The meetings continued. The strategy kept evolving. The conversations with Telstra and Optus intensified, and I began focusing heavily on Ergon Energy — recognising its direct alignment with social impact and the RFDS legacy. Proposals were fine-tuned. Investor outreach deepened. Governance work strengthened. I wasn’t just building a project anymore — I was holding the full weight of its future in my hands.

But while all of that was happening… life was happening too. Every week, I continued as the General Manager of not one, but two hotels in Townsville. I co-parented my two beautiful daughters — Indiana and Imogen — as I have done every single week since 2019. I trained 5 to 6 days per week. Health remained non-negotiable. It was my oxygen.

But then came a moment I didn’t expect: A prostate cancer scare. Mid-April, I went in for an MRI. The results won’t come until May 1st. So for now, I wait. And while the world sees the meetings, the work, the proposals, the posts — what they don’t see is the quiet space between all of that, where doubt and fear whisper. Where I wonder: what if? What if this is something? What if time is shorter than I think? What if the urgency I feel isn’t just in my head — but in my body?

But I’ve learned something from this month — something powerful: These tests aren’t roadblocks. They are recalibrations. They are reminders of why I must keep going. They are signs that I’m right where I need to be. And so, I’ve kept moving.

Every day.
Every email.
Every workout.
Every pickup and drop-off for my daughters.
Every silent moment in my own mind where fear tried to sneak in… I replaced it with focus.

And yes, Pepa still crossed my mind. She hasn’t returned. But I’ve come to understand now — this wasn’t punishment. This was a lesson. A test of who I am becoming. She was the spark, but the fire is mine to carry. I am no longer angry. I am no longer hoping. I am simply grateful. That heartbreak woke me up — and I haven’t hit snooze since. At the end of April, I looked at everything:

The emails, the legal work, the investor decks, the hotel teams, my kids’ smiles, my heartbeat on the gym floor, my name on the MRI referral. And I said to myself: You’re still here. You’re still in the game. Trust the process. Keep moving forward. This pressure is the proof that it matters. This is what becoming unbreakable looks like.

By the close of April 2025, PLEASEDONATE Australia remained unstoppable. Not just because of what’s being built. But because of who I’m becoming while I build it. And May — May will be a defining month.

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