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Communication and Public Relations Australia

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Communication and Public Relations Australia

CPRA is the national body representing Communication and Public Relations professionals. We support Australia's communicators.

Visit www.cpra.org.au to stay up-to-date with the latest news.

02/10/2026

LAST CALL: Our State of AI in Australian Communication & PR questionnaire closes tonight.

Thank you to everyone who's already shared their feedback, you're helping CPRA's AI Working Group document the real impact AI is having across our industry.

Haven't jumped in yet? Please spare 10 minutes today to get it done.

We want to know what's working for you, how AI is influencing the industry, and what support the profession needs to thrive. All responses are completely anonymous.

🎯 Working in comms or PR? Complete our industry professional questionnaire: https://www.surveymonkey.com/r/72JB8Y8
🎓 Studying comms or PR? Complete our student questionnaire: https://www.surveymonkey.com/r/XJRQFB5

📣 Share this with a colleague, friend, or fellow student before it closes tonight.

30/09/2026

Just added to the CPRA Conference 2026 line-up: a fireside chat with two of the most influential figures in Australian media.

Beverley McGarvey (President Network 10 & Head of Streaming, Paramount ANZ) and Martin White (Vice President News, Paramount ANZ) will join CPRA Deputy Chair Douglas Wright to unpack The Future of Television: Content Without Boundaries.

Television is no longer one channel or one screen. Audiences move between free-to-air, streaming and digital, often following the same story across all three, and the winners will be the broadcasters who work with that shift instead of against it.

Beverley and Martin will show us what that means in practice:

📺 Why broadcast and streaming are converging, not competing
📺 How news holds its editorial standards while adapting to faster cycles, AI-generated content and audiences who expect it everywhere
📺 What it means for communicators when everyone (organisations, creators, audiences) can now publish and distribute directly
📺 Why access to credible spokespeople and evidence-backed content matters more than ever

If you're a comms professional trying to figure out where your organisation fits in a fragmented media landscape, this is the session to catch.

Explore the rest of the conference, and join the waitlist: https://lnkd.in/gN5JVJ54

📅 Wednesday 18 November, Marvel Stadium Melbourne

25/09/2026

Last month we gathered South Australia's communications community for a night of storytelling, influence and genuine connection — and what a night it was.

Here's a look back at Shaping South Australia: Storytelling and Influence through the lens of our photographers. Catch the highlight reel over on our LinkedIn page. 🎥

23/09/2026

Spend a day learning internal comms strategy from someone who's lived it.

Elizabeth Sellars leads internal communications for Australia and Singapore at King & Wood Mallesons, with 13 years of in-house and consulting experience behind her. She's bringing all of her knowledge to our full-day Internal Communications course in Sydney this October.

You'll cover messaging, channel strategy, employee engagement and the impact of GenAI on comms workflows, plus plenty of practical takeaways to bring back to your team.

Secure a place now: https://www.cpra.org.au/eventdetails/39616/internal-comms-sydney

📅 Thursday 8 October, 9am–5pm AEDT
📍 WeWork, 161 Castlereagh St, Sydney

18/09/2026

What a night 🎉

Our 2026 Golden Target Awards brought the industry together to celebrate 50 years of outstanding communication and PR, and the room was buzzing.

A huge congratulations to all our winners, and a special mention to our three Platinum Award recipients, the highest honour of the night:

🏆 National Campaign of the Year: "84 Cents Is All It Takes": All Or Nothing for Deaf Babies and Children in NSW, by Bumpp and The Shepherd Centre
🏆 Excellence in Measurement and Evaluation: Call healthdirect, by Ogilvy Health and NSW Health
🏆 National Leader of the Year: Dane Moores, SSI

Earning a Golden Target Award in our 50th anniversary year is something truly special, and we couldn't be prouder to celebrate with all of our winners.

Check out the full winners list: https://www.cpra.org.au/golden-target-awards/winners

16/09/2026

AI is already changing how comms and PR professionals do their jobs. The question is: how is it changing yours?

CPRA's AI Working Group wants to find out.

We're running two short questionnaires to map the real, sector-wide impact of AI on Australian comms and PR: what's actually working for you day to day, how you think it's reshaping the industry, and what support our profession needs to make the most of it.

It only takes 10-15 minutes.

🔹Working in comms or PR? Share your experience here: https://www.surveymonkey.com/r/72JB8Y8
🔹Studying comms or PR? We want your take too: https://www.surveymonkey.com/r/XJRQFB5

Both questionnaires close Friday 2 October, and results will be shared at the CPRA Conference 2026.

If AI has changed one thing about how you work this year, this is the place to say it. Hit "Like" or share this post so more of the industry has their say too.

08/09/2026

In July, we ran the first cohort of our redesigned Strategic Communication Planning course, and it sold out! The energy carried through each session, with attendees asking the tough questions and sharing their own insights.

What stood out wasn't just the turnout.

It was how fast the framework clicked for people who live in stakeholder requests, tight deadlines and the pressure to "just get something out there".

Most communication efforts don't fail at the tactics stage. They fail because no one stopped to define the problem, name the real audience, or agree on what success looks like... before the brief went out.

That's the gap this course closes. Over three weeks, you'll build a practical, repeatable framework you can take back to your team, whatever your sector or organisation.

📅 Our next cohort kicks off Tuesday 13 October.

Seats won't last, secure yours now 🔗 https://www.cpra.org.au/events-programs/training/strategic-comms/

03/09/2026

What do journalists actually want from the communicators pitching them? What's changed about how stories get told, shared, and amplified? And what does the rise of video, newsletters and social publishing mean for the people trying to earn coverage?

We're excited to share the latest panel joining the CPRA Conference 2026: Seen, Watched and Heard — Journalism's New Reality.

Hosted by Phil Sim, Founder and CEO of Influencing and Mediaconnect Group, the panel brings together Ahron Young (Ticker News), Stephanie Vigilante (Broadsheet Melbourne) and Grace Frost (Herald Sun) for an unfiltered conversation about how journalism has changed, and what that means for PR professionals and in-house communicators right now.

Leave with practical insight you can apply to your next pitch.

Late tickets are available now 🎟️ https://www.cpra.org.au/events-programs/conference/

26/08/2026

The CPRA Conference 2026 keynote speaker has been announced, and this one is worth showing up for.

Alastair Campbell, former chief communications strategist to Prime Minister Tony Blair, author of more than twenty books, and co-host of The Rest Is Politics, is joining us live at Marvel Stadium on Wednesday 18 November as our keynote speaker.

He'll be exploring what it means to be a communicator now, and delegates will have dedicated time to ask him questions directly.
Standard tickets are on sale now.

🎟️ https://www.cpra.org.au/events-programs/conference/

25/08/2026

Fifty years of celebrating the best in Australian comms and PR, one incredible night ✨

Join us on Thursday 17 September for the Golden Target Awards Night. The room will be full of the campaigns, the teams, and the practitioners who have defined the profession this year.

Want to be there too? Secure first release tickets before they end tomorrow night: https://www.cpra.org.au/golden-target-awards/

The 2026 shortlist is live. See who's in the running, secure your seat, and be part of the industry's night-of-nights!

Address

Level 3, 100 Harris Street, Pyrmont
Sydney, NSW
2009

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.cpra.org.au/, https://plus.cpra.org.au/

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