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Australian Influencer Marketing Council - AIMCO AiMCO is the foremost Australian industry body that brings together the expertise of a diverse collec

The creator economy is evolving and the people shaping what’s next are coming together at Creator Connect.Meet the panel...
10/09/2026

The creator economy is evolving and the people shaping what’s next are coming together at Creator Connect.

Meet the panel:

🎙️ Shivani Maharaj
Chief Creator Officer, WPP Media

🎙️ Nathan Powell
Co-founder, Fabulate

🎙️ Caroline Oates
Head of YouTube & Programmatic Sales AUNZ

Moderated by Patrick Whitnall, Managing Director, AiMCO.

Together, they’ll explore how creators are reshaping consumer behaviour, commerce and media, with insights from the latest local and global IAB research, including what drives trust, engagement and action across generations.

📅 Thursday 17 September 2026
📍 WPP Sydney
⏰ 8:00am arrivals | 8:30am content begins

Come along for a morning of insights, conversation and networking with the people driving Australia’s creator economy forward.

🎟️ Free for AiMCO members. Contact us for your registration link.

AiMCO IABAustralia DigitalMarketing

CASE STUDY SPOTLIGHT: WINGSTOP AUSTRALIALooking for inspiration for your 2026 AiMCO Awards entry?One of the standout win...
04/09/2026

CASE STUDY SPOTLIGHT: WINGSTOP AUSTRALIA

Looking for inspiration for your 2026 AiMCO Awards entry?

One of the standout winners from the 2025 AiMCO Awards was Wingstop Australia’s launch campaign by Hello, which took home Best Food & Beverage Campaign.

The secret? Creators weren’t part of the campaign. They WERE the campaign.

From viral teaser content and first-taste reviews to a launch event packed with DJs, graffiti, tattoos and unlimited wings, creators helped turn a restaurant opening into one of Australia’s biggest cultural moments of 2025.

✨ 10M+ views before launch
✨ 86 creators at the VIP event
✨ 100+ pieces of creator content in one night
✨ Viral queues that had everyone talking

By putting creators at the centre of the story, Wingstop generated hype that extended far beyond opening day and became a case study in creator-led brand building.

As entries for the 2026 AiMCO Awards are now open, this campaign is proof that bold ideas, creator partnerships and cultural relevance can deliver unforgettable results. For more information see AiMCO website.

Download The Creator Era: AiMCO Awards 2025 Case Studies via the link in bio and discover the campaigns, creators and brands setting the benchmark for influencer marketing in Australia.

CreatorMarketing InfluencerMarketing FoodMarketing BrandLaunch CreatorEconomy MarketingInnovation AwardWinningCampaign

CASE STUDY SPOTLIGHT: DR ESMÉ LOUISE JAMESCan creator content change the way we think about history, sexuality and socia...
21/08/2026

CASE STUDY SPOTLIGHT: DR ESMÉ LOUISE JAMES

Can creator content change the way we think about history, sexuality and social change?

Dr Esmé Louise James is proving that it can.

In The Creator Era: AiMCO Awards 2025 Case Studies, we spotlight Esmé, winner of the Influence for Good Creator category at the AiMCO Awards 2025.

Through her globally recognised Kinky History series, Esmé has built a community of more than 3 million followers by making history engaging, accessible and impossible to ignore.

✨ 10M+ people reached every month
✨ International bestselling author
✨ Chart-topping history podcast

By blending education, humour and advocacy, Esmé has shown how creators can use their platforms to spark important conversations, challenge perspectives and make a genuine impact.

As entries for the 2026 AiMCO Awards are now open, her story is a powerful reminder that influence can be used for more than engagement. It can be used to educate, inspire and create change.

Download The Creator Era: AiMCO Awards 2025 Case Studies via the link in bio to explore Esmé’s story and discover more award-winning creators, campaigns and partnerships.

InfluenceForGood CreatorMarketing InfluencerMarketing CreatorEconomy DigitalCreator EducationCreator SocialImpact

CASE STUDY SPOTLIGHT: DR ESMÉ LOUISE JAMES

Can creator content change the way we think about history, sexuality and social change?

Dr Esmé Louise James is proving that it can.

In The Creator Era: AiMCO Awards 2025 Case Studies, we spotlight Esmé, winner of the Influence for Good Creator category at the AiMCO Awards 2025.

Through her globally recognised Kinky History series, Esmé has built a community of more than 3 million followers by making history engaging, accessible and impossible to ignore.

✨ 10M+ people reached every month
✨ International bestselling author
✨ Chart-topping history podcast

By blending education, humour and advocacy, Esmé has shown how creators can use their platforms to spark important conversations, challenge perspectives and make a genuine impact.

As entries for the 2026 AiMCO Awards are now open, her story

AiMCO Awards 2025 Case Studies Spotlight: Adelle Petropoulos – People’s Choice Creator Winner The People’s Choice Creato...
05/06/2026

AiMCO Awards 2025 Case Studies Spotlight: Adelle Petropoulos – People’s Choice Creator Winner

The People’s Choice Creator Award is all about the power of community.

Unlike other AiMCO Awards categories, this winner is chosen entirely by the public. After our judges recognise standout creators across the categories, audiences cast their votes for the creator who has inspired, entertained and connected with them the most.

In the AIMCO Awards 2025 the community chose One Daydream talent, Adelle Petropoulos as the 2025 People’s Choice Creator Winner. Through her signature blend of beauty, humour and candid storytelling, Adelle has built a community that feels more like a conversation than a following. Her win is a reflection of the genuine connection she has built with her audience.

Want to see what made Adelle stand out and discover more of the incredible work recognised at the AiMCO Awards 2025?

📖 Download The Creator Era: AiMCO Awards 2025 Case Studies and explore the campaigns, creators, brands and agencies setting the benchmark for influencer marketing in Australia.

🔗Download now through our website or link in bio.

AiMCO Webinar | The New UGC Standard: How Brands and Creators Win TogetherThe world of commissioned UGC is evolving fast...
21/05/2026

AiMCO Webinar | The New UGC Standard: How Brands and Creators Win Together

The world of commissioned UGC is evolving fast and so are the expectations around how brands, agencies and creators collaborate.

From briefing processes and pricing to usage rights and payment timelines, this exclusive AiMCO webinar presented by Creator Flow will unpack what it really takes to build stronger, more transparent and more effective creator partnerships.

In this session, we’ll cover:
✨ Briefing & Scope
✨ Pricing & Creator Tiers
✨ Usage Rights
✨ Vetting & Reliability
✨ Timelines & Payments

Featuring:
🎤 Imogen Leslie — UGC Creator
🎤 Zoe Raumati — Creator Flow
🎤 Samantha Perrone — HelloFresh ANZ

Whether you’re a creator navigating partnerships or a marketer building UGC campaigns, this session will provide practical insights to help create partnerships that work for everyone involved.

📅 Tuesday 26th May
🕐 1PM AEST

🔒 Exclusive to AiMCO Members
Not a member yet? Join via our website.

One of the most valuable networking moments of the AiMCO Summit returns: the Meet Up Session.Taking place on Thursday 26...
20/02/2026

One of the most valuable networking moments of the AiMCO Summit returns: the Meet Up Session.

Taking place on Thursday 26 February 2026, from 2:45pm–3:30pm at the Main Theatre, National Institute of Dramatic Art, this session gives attendees the opportunity to book personal 10-minute, one-on-one meetings with leading industry talent, designed to help you connect, ask questions, and spark meaningful opportunities.

You’ll have the chance to meet with leaders from some of the organisations shaping Australia’s creator economy, including:

Minta Burn — Tourism Australia
Madeleine Balkwell — Destination NSW
Lucy Asker — MECCA Brands
Courtney Barlow — Ego Pharmaceuticals
Esther Pedersen — Coty
Polly Blenkinship — Audible
Nathan Powell — Fabulate
Tegan Boorman — Social Law Co

This is a rare opportunity to gain direct access to decision-makers, ask the questions that matter to you, and build relationships that can shape your future in the creator economy.

Important notes:
• You must have purchased your Summit ticket before booking a Meet Up session.
• Each attendee may receive one 10-minute meeting with one host only.
• Requests are subject to host availability and AiMCO discretion, with confirmations issued via email.
• Booking access will be shared after your ticket purchase.

These sessions fill quickly. Secure your Summit ticket and be ready to make your connection count. You have till Midnight AEDT Sunday 22nd before submissions close.

AiMCO Summit: The Talks Shaping The Creator EraThe creator economy’s brightest minds are taking the stage at the AiMCO S...
20/02/2026

AiMCO Summit: The Talks Shaping The Creator Era

The creator economy’s brightest minds are taking the stage at the AiMCO Summit and this agenda is built for anyone serious about where creator marketing is heading next.

Sessions include:

🎙️YouTube Killed the TV Star? Not Quite… by Spawnpoint Media
🎙️The ROI of Creativity: Building Creator Ecosystems That Actually Work by Sticki
🎙️From Donut Shop to The Donut Daddy
The Storytelling Shift: Disability Representation in Content Creation by Tourism Australia
🎙️The Beauty of Culture: How MECCA Builds Community Through Creator-Led Storytelling
🎙️The Power Gap: Who Really Influences Women 45+ in Australia? By ARE Media
🎙️The Dead Creator Theory: When Everyone Can Make Content, Who Do We Believe? By Fabulate
🎙️The Creator Economy, Decided By Changer
🎙️You’re being seen. But if you’re not being heard, you’re not being remembered by Original Audio
🎙️From “Shoes” to Studios: The Evolution of the Original Creator Economy by YouTube
🎙️FLIPPING THE SCRIPT by Influence at WPP Media
🎙️The For You Effect: How TikTok’s Algorithm Shapes Culture by Amplify
🎙️PITCH PERFECT: Watch Australia’s Biggest Creators Pitch Live to Win an Audible Brief by Hello

Plus, powerful insights across brand, creator, platform and agency perspectives. This is where the future of the creator economy takes shape.

🎟️ Secure your seat and be part of what’s next. Link in bio or visit our website.

BrandStorytelling TheCreatorEra

17/02/2026

AiMCO Session Revealed: FLIPPING THE SCRIPT

Ever wanted to see what really happens behind the scenes of big media and creator deals?

Influence @ WPP Media is bringing the BTS to centre stage, turning the Hollywood table read into a LIVE creator pitch. Creators will go head-to-head pitching ideas in front of brand judges and the AiMCO Summit audience… with the chance to launch a real partnership.

🎙️ Trent Peppercorn — WPP Beauty Tech Lab
🎙️ Shivani Maharaj — WPP Media
🎙️ + Industry judges

🎟️ Tickets via our website or link in bio

WPP

13/02/2026

New AiMCO Summit session revealed… From “Shoes” to Studios: The Evolution of the Original Creator Economy

Everyone remembers their first YouTube obsession. From Potter Pals to “Shoes,” those early viral moments didn’t just entertain, they sparked a creator revolution.

This session explores how YouTube evolved from the OG video platform into the epicentre of culture, where creators, fans and brands thrive.

Join Jonathan Hiley, Creative Partnerships Lead, Google while he takes us through this journey at the AiMCO Summit 2026 to discover how the platform continues to shape the future of entertainment, influence and opportunity.

🎟️ Tickets via our website or link in bio

DigitalCulture

10/02/2026

AiMCO Summit Session Revealed: You’re being seen. But if you’re not being heard, you’re not being remembered.

In a world obsessed with visuals, most brands know how to look good but few know how to sound memorable. Aaron Matthews from Original Audio breaks down why sound sticks longer than logos, fonts or colours, and how audio branding can transform how brands connect.

🎙️ Aaron Matthews — Original Audio

Catch this session at the AiMCO Summit 2026.
🎟️ Tickets via our website or link in bio.

Creators

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