Australian Influencer Marketing Council - AIMCO

Australian Influencer Marketing Council - AIMCO AiMCO is the foremost Australian industry body that brings together the expertise of a diverse collec

One of the most valuable networking moments of the AiMCO Summit returns: the Meet Up Session.Taking place on Thursday 26...
20/02/2026

One of the most valuable networking moments of the AiMCO Summit returns: the Meet Up Session.

Taking place on Thursday 26 February 2026, from 2:45pm–3:30pm at the Main Theatre, National Institute of Dramatic Art, this session gives attendees the opportunity to book personal 10-minute, one-on-one meetings with leading industry talent, designed to help you connect, ask questions, and spark meaningful opportunities.

You’ll have the chance to meet with leaders from some of the organisations shaping Australia’s creator economy, including:

Minta Burn — Tourism Australia
Madeleine Balkwell — Destination NSW
Lucy Asker — MECCA Brands
Courtney Barlow — Ego Pharmaceuticals
Esther Pedersen — Coty
Polly Blenkinship — Audible
Nathan Powell — Fabulate
Tegan Boorman — Social Law Co

This is a rare opportunity to gain direct access to decision-makers, ask the questions that matter to you, and build relationships that can shape your future in the creator economy.

Important notes:
• You must have purchased your Summit ticket before booking a Meet Up session.
• Each attendee may receive one 10-minute meeting with one host only.
• Requests are subject to host availability and AiMCO discretion, with confirmations issued via email.
• Booking access will be shared after your ticket purchase.

These sessions fill quickly. Secure your Summit ticket and be ready to make your connection count. You have till Midnight AEDT Sunday 22nd before submissions close.

AiMCO Summit: The Talks Shaping The Creator EraThe creator economy’s brightest minds are taking the stage at the AiMCO S...
20/02/2026

AiMCO Summit: The Talks Shaping The Creator Era

The creator economy’s brightest minds are taking the stage at the AiMCO Summit and this agenda is built for anyone serious about where creator marketing is heading next.

Sessions include:

🎙️YouTube Killed the TV Star? Not Quite… by Spawnpoint Media
🎙️The ROI of Creativity: Building Creator Ecosystems That Actually Work by Sticki
🎙️From Donut Shop to The Donut Daddy
The Storytelling Shift: Disability Representation in Content Creation by Tourism Australia
🎙️The Beauty of Culture: How MECCA Builds Community Through Creator-Led Storytelling
🎙️The Power Gap: Who Really Influences Women 45+ in Australia? By ARE Media
🎙️The Dead Creator Theory: When Everyone Can Make Content, Who Do We Believe? By Fabulate
🎙️The Creator Economy, Decided By Changer
🎙️You’re being seen. But if you’re not being heard, you’re not being remembered by Original Audio
🎙️From “Shoes” to Studios: The Evolution of the Original Creator Economy by YouTube
🎙️FLIPPING THE SCRIPT by Influence at WPP Media
🎙️The For You Effect: How TikTok’s Algorithm Shapes Culture by Amplify
🎙️PITCH PERFECT: Watch Australia’s Biggest Creators Pitch Live to Win an Audible Brief by Hello

Plus, powerful insights across brand, creator, platform and agency perspectives. This is where the future of the creator economy takes shape.

🎟️ Secure your seat and be part of what’s next. Link in bio or visit our website.

BrandStorytelling TheCreatorEra

17/02/2026

AiMCO Session Revealed: FLIPPING THE SCRIPT

Ever wanted to see what really happens behind the scenes of big media and creator deals?

Influence @ WPP Media is bringing the BTS to centre stage, turning the Hollywood table read into a LIVE creator pitch. Creators will go head-to-head pitching ideas in front of brand judges and the AiMCO Summit audience… with the chance to launch a real partnership.

🎙️ Trent Peppercorn — WPP Beauty Tech Lab
🎙️ Shivani Maharaj — WPP Media
🎙️ + Industry judges

🎟️ Tickets via our website or link in bio

WPP

13/02/2026

New AiMCO Summit session revealed… From “Shoes” to Studios: The Evolution of the Original Creator Economy

Everyone remembers their first YouTube obsession. From Potter Pals to “Shoes,” those early viral moments didn’t just entertain, they sparked a creator revolution.

This session explores how YouTube evolved from the OG video platform into the epicentre of culture, where creators, fans and brands thrive.

Join Jonathan Hiley, Creative Partnerships Lead, Google while he takes us through this journey at the AiMCO Summit 2026 to discover how the platform continues to shape the future of entertainment, influence and opportunity.

🎟️ Tickets via our website or link in bio

DigitalCulture

10/02/2026

AiMCO Summit Session Revealed: You’re being seen. But if you’re not being heard, you’re not being remembered.

In a world obsessed with visuals, most brands know how to look good but few know how to sound memorable. Aaron Matthews from Original Audio breaks down why sound sticks longer than logos, fonts or colours, and how audio branding can transform how brands connect.

🎙️ Aaron Matthews — Original Audio

Catch this session at the AiMCO Summit 2026.
🎟️ Tickets via our website or link in bio.

Creators

08/02/2026

AiMCO Summit Session Revealed: The Creator Economy, Decided

Two of the industry’s sharpest minds, Ant McCormack and Jim Louderback, cut through the noise to call what’s next for the creator economy. What’s locked in. What won’t happen. And what only works if a few non-negotiables line up.

No trend-chasing. No hedging. Just real-world perspective for creators and marketers who want to make smarter bets and stop wasting time on narratives that won’t survive contact with reality.

Speakers:

🎙️ Ant McCormack — Founder, Changer Studios
🎙️ Jim Louderback — Marketing Strategist (Live from USA)

Catch this must-see session at the AiMCO Summit 2026.

Get your tickets now through our website or link in BIO!

AiMCO2026

05/02/2026

Session Revealed… The Dead Creator Theory: When Everyone Can Make Content, Who Do We Believe?

As AI scales content at unprecedented speed, authenticity is being redefined. This session explores how trust, influence and credibility are shifting and what it means for creators and brands navigating feeds full of content that looks real but feels empty.

Speaker:

🎙️ Nathan Powell, Co-Founder, Chief Product & Strategy Officer — Fabulate

🎟️ Get your tickets via our website or link in bio.

InfluencerMarketing

04/02/2026

🔍 Another AIMCO Summit Session Revealed... The Power Gap: Who Really Influences Women 45+ in Australia?

WPP Media and Are Media unveil new research into who women 45+ are really influenced by, across social, culture, community and society. Discover the trust drivers, creator types and insights brands need to authentically connect with this powerful audience.

Moderator:
🎙️ Toby Boon, Are Media

Speakers:
🎙️ Catherine Wolkers, Wavemaker
🎙️ Nicky Briger, Are Media
🎙️ Shivani Maharaj, WPP

🎟️ Get your tickets via our website or link in BIO

04/02/2026

⏰ Final Call to have your say in the AiMCO People’s Choice Award

This is it. Your final opportunity to support the incredible creators shaping Australia’s creator community through the AiMCO People’s Choice Award 🩷

From parenting and lifestyle to comedy, gaming, food, fashion and culture, this year’s nominees represent the full spectrum of creativity, impact and influence across the industry.

Cast your vote now:
🔹 aimco.awardsplatform.com
🔹 One account. One vote. Big impact.

⏳ Voting closes tomorrow at 4pm. Don’t miss out!

Let’s celebrate the creators who make you laugh, think, feel seen and hit save

AustralianCreators

03/02/2026

💄 AiMCO Summit Session Revealed… The Beauty of Culture: How MECCA Builds Community Through Creator-Led Storytelling

Join MECCA as they unpack how creators power brand relevance across the full funnel, from co-creation and community building to social amplification and cultural impact. Drawing on three key initiatives, this session explores how creator partnerships scale stories across platforms and turn campaigns into cultural moments.

Speakers:

Lucy Asker, Head of PR & Influencer, MECCA
Hannah Fillis, Head of Digital Marketing & Media, MECCA

Don’t miss this session at the AiMCO Summit 2026.

🎟️ Get your tickets now through our website or link in the comments!

AiMCO2026

03/02/2026

🎤 Session Revealed: The Storytelling Shift: Disability Representation in Content Creation

Over 20% of Australians have some form of disability but are represented on our screens at a rate of less than 2%. The Shift 20 Initiative, and partners like Tourism Australia, are here to change that - through increasing representation and inclusion of people with disability in advertising and marketing campaigns. Join us for a discussion on the importance of disability representation, how disabled creators can navigate brand partnerships, how we should all be challenging brands to be more inclusive in their marketing, and examples of successful campaigns in this space.

Speakers:

🎙️Priya Addams Williams, Shift 20 Initiative Lead, Dylan Alcott Foundation
🎙️Zoe O’Sullivan, Global Advocacy Manager, Tourism Australia
🎙️ Christine Balaguer, Deaf Beauty Queen, Model and Creator

Join the conversation at the AiMCO Summit 2026.

🎟️ Get your tickets now through our website or link in BIO!

AiMCO2026

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