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GECA

We're an independent non-profit creating a sustainable future for both people and planet 🌿🌏🌱

GECA is a purpose-driven not for profit, helping individuals and organisations to make, buy and do better for people and the planet. We offer a suite of services designed for anyone committed to continuous improvement in their sustainability. So whether you're starting from scratch or are a leader in your sector, GECA can help you address your unique social and environmental challenges. We're prou

d to run Australia's only not for profit multi-sector ecolabelling program. The GECA ecolabel enables buyers to purchase goods and services that have a lower impact on the environment and human health, are ethically made and fit for purpose. We also offer a Claims Authentication service, which gives consumers confidence in their purchase of your service or product. By achieving GECA authentication of your claim, you and your customers will have independent third-party assurance that your claim has been substantiated through an in-depth exploration. In addition, our GECA LCA Suite includes Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs). We also provide a customised range of consulting services to me your sustainability needs. Our expertise includes technical knowledge in Australian standards that consider a product's entire life cycle – environment, health, social and fit-for-purpose. We understand the meaning of sustainable procurement of materials, products and services, and the requirements to achieve circular economy, carbon, biodiversity and modern slavery solutions.

05/06/2026

What does credible product sustainability look like?

It starts with transparency.

As scrutiny of sustainability claims continues to grow, manufacturers, specifiers and procurement professionals need greater confidence in the products they choose and promote.

That's why GECA and Living Future Oceania have partnered to make it easier for organisations to pursue two complementary certifications that support healthier materials, responsible production and greater supply chain transparency.

Together, GECA ecolabel certification and the Declare label provide a more holistic picture of product sustainability — helping manufacturers demonstrate leadership while giving project teams greater confidence in their decisions.

As part of the partnership, organisations pursuing both certifications can access a 10% discount on first-year certification fees.

Together, we're helping drive a future where sustainability claims are backed by transparency, accountability and independent verification.

Read more: https://www.geca.eco/blog/geca-living-future-oceania-partnership-product-sustainability-transparency

03/06/2026

| Welcome ASP Access Floors Pty Ltd

We're delighted to welcome ASP Access Floors to the GECA family, with their Icon Series and Urban Interlock System now certified under our Panel Boards standard.

A global leader in access flooring solutions, ASP designs systems that support flexible, future-ready workplaces and commercial buildings.

Access flooring plays an important role in creating adaptable spaces that can evolve over time, helping to reduce waste and extend the useful life of building assets.

By achieving GECA certification, ASP has demonstrated that its certified products meet rigorous environmental, human health and social impact criteria, including requirements around environmentally preferable materials, recyclability, and hazardous substances.

For architects, designers, builders and procurement professionals, GECA certification provides independent, third-party verification that products have been assessed against robust lifecycle-based standards — helping to simplify specification and support more informed purchasing decisions.

Congratulations to the ASP Access Floors team on this achievement.

Explore their certified range: https://www.geca.eco/asp-access-floors

29/05/2026

What does 10 years of independent certification teach you about sustainable design?

As District marks a decade of GECA certification, Sustainability Lead Vanessa Masson reflects on how the industry has evolved, why transparency matters more than ever, and what comes next for circular design.

One reflection that stood out to us:
“Sustainability is a collective effort that spans every department in an organisation. You can't silo this work.”

From changing customer expectations to embedding circularity principles across operations, District’s journey highlights the value of continuous improvement, honest conversations and independently verified claims.

Read the full interview: https://www.geca.eco/blog/10-years-of-certified-design-leadership-a-conversation-with-district

27/05/2026

This , we’re celebrating Cult Design on achieving certification under both our Furniture, Fittings, Foam & Mattresses (Level A) and Furniture & Fittings (Level B) standards.

For more than 25 years, Cult has been a leading design destination across Australia, New Zealand and Singapore, offering premium furniture, lighting and objects from iconic international and local brands.

Through their Australian design brand, nau, Cult continues to champion authentic, timeless design grounded in quality craftsmanship, responsible manufacturing, and long-term thinking.

As Cult shared in a recent sustainability feature:
“Sustainability is not an addition, but an ongoing commitment embedded within how we design, source and specify.”

Their GECA certified products have been independently assessed against rigorous environmental, human health and social impact criteria across the full product lifecycle — from material selection and manufacturing through to longevity and end-of-life considerations.

Importantly, certified products can also contribute to Responsible Product Value (RPV) points under the Green Building Council of Australia’s Green Star rating system, helping architects, designers and specifiers make more confident, credible sustainability decisions.

Because great design should deliver healthier interiors, greater transparency, and better outcomes for people and planet.

Congratulations again to the Cult Design team on this fantastic achievement.

Read Cult’s sustainability feature: https://cultdesign.com.au/blogs/news/nau-geca-certified

Learn more about their Green Star recognition: https://geca.aflip.in/432a495830.html

26/05/2026

Attending Sustainability Business Live 2026?

Come and visit GECA CEO Joshua Begbie and Standards & Technical Officer Dr Elmira Soghrati, at stand B62 across the two-day event.

Whether you’d like to discuss trusted sustainability certification, green procurement, low-carbon materials, circular economy outcomes, Claims Authentication, or the evolving sustainability landscape, we’d welcome the opportunity to chat.

Secure your spot before time runs out: https://i.snoball.it/p/1Y2DmKlsc/l/8

25/05/2026

How do we know if recycled content claims are actually accurate? ♻️

As scrutiny around environmental claims continues to grow, businesses are under increasing pressure to provide credible, transparent and evidence-based sustainability information.

In our latest article, we explore why verified recycled content is becoming essential for:
✔️ circular procurement
✔️ ESG reporting
✔️ reducing greenwashing risk
✔️ building stakeholder trust

We also introduce GECA and Rebuilt’s new Recycled Content Verification (RCV) tool, designed to help organisations substantiate recycled content claims with credible, third-party verified data.

Read the full article here: https://www.geca.eco/blog/news-and-events/now-is-the-time-to-prioritise-recycled-content

20/05/2026

New Australian research suggests many environmental claims on supermarket products are still more marketing than meaningful sustainability action.

Researchers surveyed more than 27,000 products and found that terms like “natural” and “sustainable” were often self-declared by manufacturers and lacked independent verification.

At the same time, consumers are demanding greater transparency from brands. A recent study published in the Journal of Business Research found that:

• 75% of consumers consider transparency important
• 2 in 3 consumers are willing to switch brands based on how transparently companies operate

Consumers want sustainability claims they can trust.

That’s why independent third-party verification matters.

GECA’s Claim Authenticated mark helps organisations substantiate environmental claims through a rigorous independent review process aligned with internationally recognised ISO 14021 principles.

By verifying that claims are accurate, specific, and evidence-based, businesses can:

✔ Build consumer trust
✔ Reduce greenwashing risks
✔ Strengthen brand credibility
✔ Demonstrate genuine impact

Learn more about GECA Claims Authentication: https://www.geca.eco/claims-certification

Research referenced:

https://www.theguardian.com/environment/2026/may/11/supermarket-foods-claiming-to-be-natural-or-sustainable-mostly-just-using-marketing-terms-researchers-find

https://www.sciencedirect.com/science/article/pii/S0148296325002097

19/05/2026

In a complex and evolving sustainability landscape, trust matters.

For District, independent certification has played an important role in helping customers navigate sustainability claims with confidence.

As Vanessa Masson, Sustainability Lead at District, explains:
“Third-party certification provides our clients with the confidence that our products have undergone thorough checks and meet stringent sustainability criteria.”

Over the past 10 years, GECA certification has helped support transparency, accountability, and informed decision-making across

District’s certified product range.

Because sustainability shouldn’t rely on claims alone.

Read their case study: https://www.geca.eco/geca-publications/district-australia

13/05/2026

Since 1985, ChairSolutions has been transforming workplaces with high-quality, locally manufactured seating, complemented by a curated range of premium imported products.

A GECA licensee for nearly two decades under our Furniture, Fittings, Foam & Mattresses (Level A) standard, Chair Solutions continues to demonstrate a long-standing commitment to holistic sustainability.

GECA certification removes doubt and confusion by providing independent, third-party verification - making it easier for clients to identify products that are genuinely better for people and the planet

Their certified furniture is also recognised by leading built environment frameworks, including WELL, ISC, and the Green Building Council of Australia’s Green Star Performance tool.

Explore their certified range: https://www.geca.eco/chair-solutions

11/05/2026

Sustainable procurement is no longer a “nice to have”; it’s a business imperative.

With growing scrutiny around environmental claims and increasing ESG expectations, organisations are under more pressure than ever to ensure their purchasing decisions are credible, evidence-based, and aligned with genuine sustainability outcomes.

In our latest blog, we explore four practical steps to help build a sustainable procurement policy that stands up to scrutiny — from setting clear procurement criteria to leveraging independent third-party certification.

Read the article here: https://www.geca.eco/blog/sustainable-procurement-policy

Address

Level 3, 180 George Street
Sydney, NSW
2000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61296992850

Website

http://www.geca.eco/

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