Marketing Goodness

Marketing Goodness If your to-do list is stacked with “update the website” or “fix LinkedIn,” I’m here to take that weight off. Want to know more? Book a discovery call.

Marketing Goodness helps busy business owners get their marketing sorted and messaging clear. How I help

- Content strategy that feels doable
- Website copywriting that converts visitors
- LinkedIn profile refresh + mentoring
- Coaching
- Online membership 'The Nudge Marketing Club'.

21/08/2026

When was the last time you updated your LinkedIn profile?

Really reading it from top to bottom and asking whether it still reflects you and what you actually do.

Businesses change. Our thinking changes. We get clearer about what we’re good at, the work we want and what we want people to know us for.

But our LinkedIn profiles. Well they are often neglected wastelands with out of date info just because you don't use it.

What a missed opportunity.

You already know every time you meet someone new, or someone refers you they will google you. And you know they check out your website and your LinkedIn.

But it's not just people now. It's the AI tools too.

And LinkedIn holds lots of weight.

A recent Meltwater report found LinkedIn has become a significant source in AI-generated answers.
What caught my attention was that 75% of those LinkedIn citations came from people, rather than brand pages.

That’s quite a stat.

It means your profile and the things you talk about help build the wider picture of what you know and what you do.

One piece of the puzzle in getting found.

So you may as well tell YOUR story in the way YOU want to, so that more of the right people find you.

Ask yourself, if someone landed on your page, do they get you and why they should talk to you?

YES? Big gold star for you.
NO? Why not?
If you don't want to post all the time but still want to get found, it's time to refresh your LinkedIn profile.

p.s.
My **Write My LinkedIn Profile** service is perfect for this.

I’ll help you work out what you want to be known for, then write a profile that makes that clear.

Remember when I said I find it hard to explain what I do out loud?It’s because 25+ years working across marketing and co...
10/08/2026

Remember when I said I find it hard to explain what I do out loud?

It’s because 25+ years working across marketing and communications has made me a bit of an allrounder.

I’m a strategic thinker, but I’m also a doer. I can untangle the bigger problem, work out what needs to happen and then roll up my sleeves and make the thing.

And most projects don’t fit neatly into one box anyway. There's different goals, different industries and different audiences.

A website project quickly gets into brand messaging, SEO, AI search and customer experience. LinkedIn coaching leads to bigger conversations about positioning, confidence and what someone wants to be known for. Even a brochure needs a strategic lens to what goes in there.

This little snapshot of what I’ve been working on lately probably explains it better than my elevator pitch ever could.

Different projects. Different formats. The common thread is making businesses easier to understand, remember and choose.

So, what’s next?

Could it be your project?

👉🏻I'm Beck, a Marketing Strategist, Content Marketer and LinkedIn Mentor.

Fancy huh? But what does that even mean Beck?? My job is to help you get clearer on all the things that make you sound great to potential clients and get them to yes sooner. Whether that be for your offers, website or showing up on LinkedIn. Reach out if you need help. [email protected]

When I worked in corporate, there was always a time when the budget was about to run out.EOFY was one of those times.All...
11/06/2026

When I worked in corporate, there was always a time when the budget was about to run out.

EOFY was one of those times.

All year we’d been saving money, finding low cost activities that could get traction.

Then suddenly it was…

“If we don’t use it, we lose it.”

And all of the marketers in the room were like, okay then. And got to it!
Frantically ringing suppliers. Asking.

- Can I prepay you?

- Can you invoice us now? So I can get it paid by EOFY or accrue it?

- Can we lock this in before the money disappears?

Now, as someone that can help you, that is music to my ears.
Money up-front - um, yes Please!

But if that's you. Don't spend it w***y nilly. Think about it strategically.

What are the things that will make the most difference in your marketing next year.

In my world it's this;

1. Your brand story and message - make sure it reflects how you want people to think of you and aligns with what you do.

2. A website refresh - make it easy for potential leads to know what you're about so they get to YES quicker (and it's set up for Google and AI search to find you.

3. A strategy + content creation day - so you're spending energy on the right things and sharing content that leads to sales. Some now, and some for the long game.

You can even buy Marketing support blocks for all the bits and pieces you keep meaning to sort.

The caveat is you’ve got three months to use it.

Because apparently “use it or lose it” works both ways.

If you’ve got budget left and one of those marketing jobs you’ve been meaning to sort, send me a message and we can have a chat to work out what's the biggest priority for you right now.

Beck

⭐⭐⭐⭐

Have we met? I'm Beck, a Marketing Strategist, Content Marketer and LinkedIn Mentor.

Fancy huh? But what does that even mean Beck?? My job is to help you get clearer on all the things that make you sound great to potential clients and get them to yes sooner. Whether that be for your offers, website or showing up on LinkedIn. Reach out if you need help. [email protected]

So last night was the big reveal.Would I come home with the coveted trophy?Sadly, no.But not all was lost.It was a great...
02/06/2026

So last night was the big reveal.

Would I come home with the coveted trophy?

Sadly, no.

But not all was lost.

It was a great night at La Montage, and I managed to bust a myth. Apparently, you don’t have to buy the fancy tickets to win. I counted at least five winners who weren’t even there on the night.

I caught up with some great business owners, cheered when the boys from Oliveti won their category, taught the Mayor how to take a selfie 🤫, had a laugh with Naomi over a very strange Uber ride home, chatted with Gianni from the Five Dock Chamber and caught up with the lovely team from Canada Bay Council who sponsored the event.

I also briefly pretended I’d won while standing at the photo wall. Highly recommend.

Would I have liked the trophy? Of course.

But honestly, nights like these are a good reminder that showing up is worth it. You reconnect with people, meet new ones, celebrate others’ wins and have a few laughs along the way.

Thanks to everyone who voted, cheered me on and sent lovely messages over the past few weeks. Feels like a win in itself.

Maybe next year. 😉

27/05/2026

Everyone bangs on about consistency. Me included. Why because it works.
But what kind of consistency are we actually talking about?

It’s not
– Posting daily until you want to chuck your phone across the room
– Showing up on every platform and stretching yourself thin
- Posting for the hell of it or to 'go viral' whatever that means.

Real consistency on LinkedIn looks like

- Saying the same thing using different angles and perspectives.
- Sounding like you (even if you use AI)
- Showing up and engaging with your network
- Being crystal clear about who you help, what you do and how you do it.

Truth bomb

You can post every single day and still confuse the hell out of people.
You can show up everywhere and still not be trusted.
And confusion and lack of trust means what? That’s right – no leads, no sales.

So, before you get caught up in the posting treadmill, ask:

✨ What do I want to be known for?
✨ Am I making it easy for people to get me?
✨ Do people understand what I actually do and how I can help them?
✨ Are people clear about what I offer (sell).

Consistency is more than a posting schedule. It’s about building relationships, clarity about what you do and sticking to your lane so people know how you can help them.

Want help to nail your LinkedIn presence and content strategy? That’s what I do.

A plumber with a leaky tap.A bookkeeper who's behind in their invoices.A personal trainer who hasn’t trained all month.A...
19/05/2026

A plumber with a leaky tap.

A bookkeeper who's behind in their invoices.

A personal trainer who hasn’t trained all month.

And yes, sometimes…

A marketer with a website that needs work. (OOPS)

The thing you do for other people is often the thing you neglect in your own business.

Sound familiar???
Why?

You’re too close to it.

You know too much.
You’ve changed your mind seven times.
You're such an expert you've forgotten what it's like to be new to your world.
You’ve got client work to finish.
And updating your own website keeps sliding down the list, quietly judging you from an open Chrome tab.

But today, when content is being pumped out like no one's business, you can't afford to ignore your website.

Despite the argument, my business runs on referrals anyway.

Your website is often where people go to check the receipts.

They’ve seen your post.
They’ve heard you speak.
Someone has mentioned your name.
AI has served you up.
A referral has landed.

Then they go looking.

And if your website no longer reflects what you do, who you help or why you’re worth choosing, it creates a tiny wobble.

Just enough for them to pause. Question. Click somewhere else.
Wondering if their mate John has lost their mind recommending you.

Poor John, what did he do??
...

I'm Beck, Content Strategist and LinkedIn mentor.
Get in touch: [email protected]

"I have so much to say, I don't know where to start."I hear this constantly. And my first thought is always: no, you don...
13/05/2026

"I have so much to say, I don't know where to start."

I hear this constantly. And my first thought is always: no, you don't.

You have a lot of unfiltered material. That's different. Having too much to say and having nothing to say are the same crisis dressed differently — one shows up as a blank page, the other shows up as 800 words that somehow say nothing. Both are a message problem, and both come from the same place: no clear sense of what your core idea is, who needs to hear it, or why it matters more than the other twelve things you could say instead.

The people who always know what to say aren't more articulate. They just made some decisions earlier in the process.

In 11 years of running my own business, I still suck at networking events when someone asks what I do. Over the years I'...
11/05/2026

In 11 years of running my own business, I still suck at networking events when someone asks what I do. Over the years I've tried many versions.

Attempt 1:
"I'm a brand messaging and marketing strategy consultant who helps service businesses align their communications with their core value proposition."

Technically accurate. YAWN. The verbal equivalent of beige.

Attempt 2:
"I help businesses with their websites, LinkedIn, and marketing."

Blunter. Cleaner. Still somehow manages to say everything and nothing at once. But I still whack it out when I can't be bothered explaining.

Attempt 3:
"You know that feeling when you're talking to a business and something just... clicks? Like you immediately get what they do, why it matters and why you havef to work with them? I create that."

Warmer. Getting somewhere. Also works better after one drink.

Attempt 4:
"I help really good businesses stop looking like sh*tty ones."

Wrote that on a Post-it once. Stuck it on my monitor. Still there.

Attempt 5:
"You're awesome at what you do. Your marketing doesn't show it. That gap costs you. I help you close it."

Better.

Here's the thing I've noticed after years of doing this work: getting to the version that actually lands takes time. For me, apparently 11 years and counting. It's because I'm too close to it. For most of my clients, it takes a few good conversations and a bit of digging.

It's buried under years of trying to sound professional (like, what does that even mean??), or not wanting to seem too much, or just never having had someone ask the right questions.

Which version made you pay attention?

If you want to find yours — you know where to find me.

Is it easier to become your own boss now?Yes.And also… no.When I started my business 11 years ago, I thought Canva was t...
06/05/2026

Is it easier to become your own boss now?

Yes.

And also… no.

When I started my business 11 years ago, I thought Canva was the biggest thing since sliced bread.

Suddenly, I could make my own graphics. Was I a designer? Absolutely not.

Were my first designs good? Also no. They were terrible. Good attempt. But still baaaad!

But when you’re starting out on a shoestring budget, access to a tool that helps you do something faster and free seems like a no-brainer.

And that’s where technology has and continues to change the game.

Today, you can start a business with tools that help you:

-build a website
-create content
-send invoices
-manage projects
-book meetings
-automate admin
-design assets
-schedule social posts
-write drafts
-research ideas
-connect your systems

A good tech stack gives you time back.

And in the early days of business, time is often your most precious resource. Definitely invest in tools.
Less faffing around. More creating, connecting, marketing, selling and serving.

So yes, technology has absolutely made it easier to start. But has it made it easier to build a good business?

That’s where I think we need to pause.

Because access to tools does not equal skill. Canva does not make you a designer.

A scheduling tool does not make you strategic. AI does not make you a good marketer, writer, leader or business owner by default.

It can help, yes. It absolutely can speed things up, organise your thinking, spark ideas, draft content and help you get unstuck.

But it can also make people move faster without thinking harder.

And that’s the bit I’m watching closely.

Ask someone why they chose a certain message, strategy, offer, audience or campaign idea and too often the answer is basically:

“ChatGPT told me.”

That’s not strategy. That’s outsourcing your judgement.

So yes, I do think entrepreneurship is more achievable now. And it's smart. Everyone. And I mean everyone. Should be thinking about how they can diversify their income.

The tools are better. The barriers are lower. The access is incredible. And man is it quick.

But becoming your own boss still takes critical thinking, resilience, decision-making and a strong filter for what makes sense for your business.

Technology can open the door. AI can help you move faster. But you still need to know why you’re walking through it.



⭐⭐⭐⭐

Have we met? I'm Beck, a Marketing Strategist, Content Marketer and LinkedIn Mentor.

Fancy huh? But what does that even mean Beck?? My job is to help you get clearer on all the things that make you sound great to potential clients and get them to yes sooner. Whether that be for your offers, website or showing up on LinkedIn.
Reach out if you need help. [email protected]

Ever wondered what marketing help actually looks like — beyond the buzzwords and big promises?Here’s how I make it work ...
28/04/2026

Ever wondered what marketing help actually looks like — beyond the buzzwords and big promises?

Here’s how I make it work for real humans:

Step 1: We start with you.
Your goals. Your voice. The way your brain works. What your business needs.

Step 2: Then I strip it back to what’s practical.
Clear, doable actions that fit your business rhythm.

The result?
Marketing that feels like you and actually works.

Most times you don’t need to be on every platform, doing all the things.
You need clarity on what works for you.

And that’s what a good strategy does — it cuts through the confusion so you can stop second-guessing and start showing up knowing you're on the right path.

If your marketing’s been feeling messy, heavy, or just too hard to keep up with…
Let’s fix that before next year kicks off.

👉 Book your December Strategy Session — and get a plan that finally feels good (and gets results).

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