27/04/2026
In this article, Simon Shanks explores the “ROI paradox” in AI adoption and why many organisations are struggling to turn investment into measurable outcomes.
It also looks at where value is already being delivered today, including faster onboarding, reduced after-call work, and scaled quality assurance.
For leaders looking to move from experimentation to real impact, this is a timely read.
🔗 Read more: https://contactcentremagazine.com/finding-the-roi-on-ai-in-your-contact-centre/