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Marlin Communications

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Redfern, NSW
Marlin Communications

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Fundraising & Marketing - Strategy. Creative. Digital.

We value the contribution that our clients make to our society, and we use our creative skills to inspire others to value our clients too.

13/10/2026

🌟 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 🌟

We’re proud to have partnered with Greenpeace Australia Pacific on their Gifts in Wills Direct Mail appeal pack, helping bring a strategic approach to a sensitive and important conversation.

The result? A compelling appeal that achieved a 2.5% response rate.

Thank you to the Greenpeace Australia Pacific team for trusting Marlin to bring this project to life. We believe the best work happens when strong relationships, shared goals and thoughtful creativity come together to make a meaningful impact.

12/10/2026

💬 𝗠𝗮𝗿𝗹𝗶𝗻 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽

𝗪𝗵𝗮𝘁’𝘀 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘁𝗵𝗮𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗱𝗼𝗻𝗼𝗿𝘀? 𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗵𝗲𝗺!
𝗠𝗮𝗿𝗹𝗶𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗞𝗮𝗿𝗹 𝗧𝗶𝘀𝗰𝗵𝗹𝗲𝗿 𝘀𝗵𝗮𝗿𝗲𝘀 𝗵𝗶𝘀 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.

In fundraising we are often wholly focussed on donor acquisition. For many regular giving journeys, the highlight is the face to face experience. The lowlight is the lack of consideration that follows.

Donor care isn’t about sending more communications. It’s about helping supporters feel valued, connected and confident that their generosity is making a difference.

The following three tips are designed to ensure your donors feel the love and stay loyal.

1. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 ‘𝘆𝗼𝘂’, 𝗻𝗼𝘁 ‘𝘂𝘀’
Many donor care communications focus on the organisation: what we're doing, what we've achieved, what we're planning next. This is inherently very boring and self-obsessed. Your donors are more interested in the role they’re playing. A simple shift from ‘we’ to ‘you’ helps supporters see the impact they're making possible and reinforces their importance to your mission.

2. 𝗥𝗲𝗽𝗼𝗿𝘁 𝗯𝗮𝗰𝗸 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗮𝘀𝗸
Many organisations communicate with donors primarily when they need something. The strongest donor relationships are built when supporters hear from you between appeals. Sharing stories, milestones and moments of impact demonstrates that donors are valued partners, not just a source of funding.

3. 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝗴𝗵𝘁
Not every donor communication needs to be a newsletter, appeal or receipt. Unexpected thank-you calls, handwritten notes, behind-the-scenes updates or stories from beneficiaries can create memorable moments that strengthen emotional connection and remind donors why they chose to support your cause.

Donor care isn’t a nice-to-have—it's one of the most powerful drivers of donor retention. When supporters feel seen, appreciated and connected to your mission, they're far more likely to stay with you for the long term.

09/10/2026

𝗙𝗹𝗮𝘀𝗵𝗯𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆𝘀 𝗯𝘆 𝗠𝗮𝗿𝗹𝗶𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 ✨
This week, we're looking back at our work with ( Children's Cancer Institute Australia) and their digital fundraising journey.

We partnered with Children’s Cancer Institute to strengthen their digital presence, improve supporter experiences and create more effective ways to engage audiences and inspire fundraising for life-changing childhood cancer research.

A meaningful collaboration combining strategy, creativity and digital expertise to help support a future where every child with cancer can be cured. 💙

👉 To read more, visit: https://marlincommunications.com/portfolio/childrens-cancer-institute-australia/
📩 For more information, contact us at [email protected]

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09/10/2026

We’re excited to have again partnered with Centre for Eye Research Australia (CERA) this Spring on their latest campaign!

The focus is inherited retinal diseases like Usher syndrome, and the research underway to create a different future for people like young Poppy. In a nutshell, inherited retinal diseases can’t wait and neither can we.

The campaign has been live for a few weeks, with matched giving kicking off on 8 October. We’re looking forward to seeing this next phase come to life!

08/10/2026

Welcome back to Lauren’s Lowdown, your weekly inside scoop on everything happening behind the scenes here at Marlin HQ!

You know things are busy when you spot our brilliant General Manager, Jenni, with not one, not two, but FOUR screens on the go! Now that’s what we call multitasking! 😂💻

I also had a lovely catch-up with our Administration and Marketing Assistant, Katy. It’s her first time on the Lowdown, but she’s always busy making sure everything runs smoothly behind the scenes. ✨

We have also been missing our Founder and Idealist, Karl, from the studio. This week Karl has been working alongside our Melbourne based clients and we can wait to hear about it on Monday.

Even when things get hectic, it’s lovely to see the team come together, share a laugh, and keep working side by side.

Until next time, we’ll be trying to beat Jenni’s screen record!

Stay awesome! ✨

08/10/2026

‘𝗧𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝗽𝗹𝗮𝗻 𝘆𝗼𝘂𝗿 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗮𝗽𝗽𝗲𝗮𝗹

𝗪𝗶𝘁𝗵 𝗼𝘂𝗿 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝘁𝗶𝗽𝘀

The end of tax appeal season signals the start of Christmas appeal planning. If you want to maximise results during one of the biggest fundraising periods of the year, these five tips will help you get ahead of the curve.

⭐𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻
Before writing a word of copy, be clear about why someone should give to this appeal and why now. A compelling proposition connects a specific problem, a credible solution and a meaningful role for the donor.

❤️ 𝟮. 𝗧𝗲𝗹𝗹 𝗮 𝗵𝘂𝗺𝗮𝗻 𝘀𝘁𝗼𝗿𝘆
The most effective Christmas appeals help donors connect emotionally with a person, community, place or cause. A strong story makes the need tangible and shows how donor support can create change. Start sourcing your stories early to ensure you’re ready on time.

▶️ 𝟯. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗱𝗼𝗻𝗼𝗿 𝘁𝗵𝗲 𝗰𝗮𝘁𝗮𝗹𝘆𝘀𝘁 𝗳𝗼𝗿 𝗰𝗵𝗮𝗻𝗴𝗲
Donors want to know that their gift will make a genuine difference. Focus on the impact their generosity can have rather than the activities of the organisation itself.

⏰ 𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘂𝗿𝗴𝗲𝗻𝗰𝘆
Christmas alone is not a reason to give. Explain what opportunity can be seized, what challenge must be addressed or what could be lost if support doesn’t arrive in time.

🌱 𝟱. 𝗘𝗻𝗱 𝘄𝗶𝘁𝗵 𝗵𝗼𝗽𝗲
While Christmas appeals often address serious challenges, they should leave donors feeling optimistic about the difference they can make. A clear vision of positive change inspires generosity and helps supporters feel part of something meaningful.

Whether you need help refining your proposition, developing a compelling creative concept, writing high-performing copy or delivering a fully integrated campaign, Marlin can help.

With decades of fundraising experience and a deep understanding of what inspires donors to give, we'll help you create a Christmas appeal that cuts through the noise and delivers results.

08/10/2026

𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗰𝗼𝘀𝘁-𝗼𝗳-𝗹𝗶𝘃𝗶𝗻𝗴 𝗰𝗿𝗶𝘀𝗶𝘀? 🏠 ⛽🛒

𝗧𝗵𝗮𝘁'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁.

When household budgets are under pressure, many charities start asking the same questions:

How do we ask donors for support when they're feeling the pinch themselves?

And how do we keep fundraising income growing when economic conditions are working against us?

At Marlin, we've been helping charities navigate challenges like these since 1999. We've worked through economic downturns, global uncertainty and shifting donor behaviours – and we've helped organisations not just survive, but thrive.

The reality is that successful fundraising isn't determined solely by external conditions. It's driven by how well you connect your cause to what people care about most.

🎯 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗼𝗺𝗲 𝗶𝗻.

By combining standout creativity, deep sector knowledge, behavioural science and fundraising strategy, we help charities cut through the noise, engage donors more effectively and exceed fundraising targets.

When the market gets tougher, the organisations with the strongest fundraising approach gain an advantage.

If you're looking for that edge, let's talk.

07/10/2026

Karl is presenting at Big4 2026.
Shout out if you will be there and would like to catch up.

Session 13B. 1.55pm Thursday 12 November
Ideas that keep giving: How The Wilderness Society turned "symbolic immortality" into Gifts in Wills growth.

View program here https://fandp-2026-big4-fundraising.eventsairsite.com/

07/10/2026

Your fundraising strategy is only as strong as the team behind it.

Building a high-performing fundraising team takes more than finding the right people. It takes the right structure, support and culture.

Join Marlin Communications for our upcoming webinar Help! My fundraising team… to explore how to build and support teams that can deliver their best work.

👉 Find out more and register: https://marlincommunications.com/help-fundraising-team-webinar/

06/10/2026

𝗜𝘀 𝘆𝗼𝘂𝗿 𝘀𝗰𝗵𝗼𝗼𝗹 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗶𝗻 𝗚𝗶𝗳𝘁𝘀 𝗶𝗻 𝗪𝗶𝗹𝗹𝘀?

Legacy giving can provide a valuable, long-term source of support for schools and universities — but it starts with having the right strategy and proposition in place.

Join Marlin Communications for our webinar Gifts in Wills: The opportunity in your school on Wednesday 4 November, as we explore how education organisations can build stronger legacy programmes and inspire future gifts.

👉 Register here: https://marlincommunications.com/gifts-in-wills-the-opportunity-in-your-school/

Address

Suite 307/Level 3, 59 Great Buckingham Street
Redfern, NSW
2016

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.marlincommunications.com/

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