Marlin Communications

Marlin Communications Fundraising & Marketing - Strategy. Creative. Digital.

We value the contribution that our clients make to our society, and we use our creative skills to inspire others to value our clients too.

๐Ÿšจ ๐—•๐—ฅ๐—˜๐—”๐—ž๐—œ๐—ก๐—š ๐—ก๐—˜๐—ช๐—ฆ: ๐—ฅ๐—”๐—–๐—›๐—˜๐—Ÿ ๐—œ๐—ฆ ๐—•๐—”๐—–๐—ž! ๐Ÿšจ After an extended sabbatical involving a tiny human, sleep deprivation and quite poss...
28/08/2026

๐Ÿšจ ๐—•๐—ฅ๐—˜๐—”๐—ž๐—œ๐—ก๐—š ๐—ก๐—˜๐—ช๐—ฆ: ๐—ฅ๐—”๐—–๐—›๐—˜๐—Ÿ ๐—œ๐—ฆ ๐—•๐—”๐—–๐—ž! ๐Ÿšจ

After an extended sabbatical involving a tiny human, sleep deprivation and quite possibly more coffee than is medically advisable, ๐—ฅ๐—ฎ๐—ฐ๐—ต๐—ฒ๐—น ๐—ถ๐˜€ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ฎ๐˜ ๐— ๐—ฎ๐—ฟ๐—น๐—ถ๐—ป! ๐ŸŽ‰

Although, to be fair, we could never quite keep her away. She was popping up all over the place, getting involved in campaigns left, right and centre and generally reminding us that ๐— ๐—ฎ๐—ฟ๐—น๐—ถ๐—ป ๐˜„๐—ฎ๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ถ๐—ป ๐—ต๐—ฒ๐—ฟ ๐—ฏ๐—น๐—ผ๐—ผ๐—ฑ. ๐Ÿ˜‚

Weโ€™ve missed her brains, her brilliance, her humour, her energy and, most importantly, ๐—ฅ๐—ฎ๐—ฐ๐—ต๐—ฒ๐—น ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฅ๐—ฎ๐—ฐ๐—ต๐—ฒ๐—น.

Welcome back, Rach! โค๏ธ

We are ๐—ฆ๐—ข ๐—ฟ๐—ถ๐—ฑ๐—ถ๐—ฐ๐˜‚๐—น๐—ผ๐˜‚๐˜€๐—น๐˜† ๐—ต๐—ฎ๐—ฝ๐—ฝ๐˜† ๐˜๐—ผ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—ฎ๐—ฐ๐—ธ. ๐Ÿฅฐ

Welcome to Jenniโ€™s Jam!Firstly, safe travels to our Lauren!  Weโ€™re missing her smiling face and can-do attitude around t...
28/08/2026

Welcome to Jenniโ€™s Jam!

Firstly, safe travels to our Lauren! Weโ€™re missing her smiling face and can-do attitude around the studio.

A big thank you to Jasmine, one of our fabulous Strategic Advisors, who took us through an impressive Lunch & Learn on Regular Giving. It was lovely to reminisce on both older and new programs - and celebrate that they are solid programs that stand the test of time.

Meanwhile, one of our Account Directors Lindsay was in Melbourne this week catching up with clientsโ€ฆ and, naturally, keeping her love of trams and coffee addiction well and truly fuelled .

And finally, a shoutout to Tinaโ€™s Bahn Mi in Redfern. With everyone juggling plenty this week, a delicious lunch was just what some of the Sydney crew needed to pause, catch up and enjoy some time together.

A busy week, great work, fantastic clients that care, lots of learning, plenty of coffee, and excellent food โ€” not a bad jam at all!

Until next week
Jen

Flashback Fridays by Marlin Communications โœจThis week, we're looking back at our work with The   Foundation and their di...
28/08/2026

Flashback Fridays by Marlin Communications โœจ

This week, we're looking back at our work with The Foundation and their digital supporter experience transformation.

We helped redesign their website with a best-practice UX approach, creating a more seamless donation journey, integrating key digital systems and improving tracking to help the team better understand and engage their supporters.

A project focused on making it easier for supporters to connect with the cause and help sick and injured children. ๐Ÿ’™

๐Ÿ‘‰ To read more, visit: https://marlincommunications.com/portfolio/childrens-hospital-foundation-user-experience/

๐Ÿ“ฉ For more information, contact us at [email protected]

๐—ช๐—ต๐˜† ๐—•๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ ๐—• ๐—–๐—ผ๐—ฟ๐—ฝ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€As one of the first B Certified businesses in Australia, we are and have been, a very proud B ...
28/08/2026

๐—ช๐—ต๐˜† ๐—•๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ ๐—• ๐—–๐—ผ๐—ฟ๐—ฝ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€
As one of the first B Certified businesses in Australia, we are and have been, a very proud B Corp certified organisation since July 2018.
Being a B Corp is more than just a certification. It's a core part of who we are, shaping our values, decisions, and the way we do business every single day. It means weโ€™re committed to using business as a force for good.

๐—ช๐—ต๐˜† ๐—ถ๐˜€ ๐—ถ๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜‚๐˜€?
Our B Corp status is enshrined in our business structure. It is a pledge that goes beyond mere words, and it now has legal clout to match. Additionally, being a B Corp is entirely consistent with the sector and causes we serve; it keeps us focused on our purpose to help charities connect their organisation missions with those personal missions of their audience.
It sounds grandiose, but like our clients, we're here to help change the world. Being a B Corp is a constant reminder that we are accountable - not only to our client partners, or to our team, but to making a difference in that world.

๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€?
Our client partners trust that weโ€™re not just talking about sustainability, social responsibility and purpose - weโ€™re putting it into action. Being a B Corp means transparency, ethical practices, and a dedication to long-term, positive impact. Every decision we make is driven by values that align with the things that truly matter.

๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ?
For our team, B Corp certification is a source of pride. Being part of a B Corp means they are contributing to something that aligns with their own values, helping build a culture of purpose, collaboration, and meaningful change.
The B Corp certification is not a one-time achievement; itโ€™s a commitment that we renew with every decision we make, every project we take on, and every success we celebrate. It is a core part of Marlin and our culture.
Thank you to everyone who continues to support us on this journey!

โ€œI wouldnโ€™t click on that.โ€Possibly one of the most dangerous sentences in marketing.Becauseโ€ฆ are you the audience?Weโ€™re...
27/08/2026

โ€œI wouldnโ€™t click on that.โ€
Possibly one of the most dangerous sentences in marketing.
Becauseโ€ฆ are you the audience?

Weโ€™re all guilty of bringing our own preferences, experiences and assumptions into the room. We decide a headline is too emotional. An ad is too simple. An email is too long. A donation ask is too direct. But what we think isnโ€™t evidence of what our audience will do.

In our latest article, we explore why empathy, research and testing beat assumptions when it comes to understanding your audience.
https://marlincommunications.com/blog/your-audience-isnt-you-empathy-beats-assumptions/

โœจ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—บ๐—ผ๐—ป๐—ถ๐—ฎ๐—น ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜†๐˜€ โœจBeautiful. Easy to navigate. Accessible. When those are the first words people use to describe y...
25/08/2026

โœจ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—บ๐—ผ๐—ป๐—ถ๐—ฎ๐—น ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜†๐˜€ โœจ

Beautiful. Easy to navigate. Accessible. When those are the first words people use to describe your new platform, you know the team has delivered something truly special. We're so proud of what we built alongside โ€” and grateful to have been part of such a meaningful moment for their organisation. โค๏ธ

๐—™๐—น๐—ฎ๐˜€๐—ต๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜†๐˜€ ๐—ฏ๐˜† ๐— ๐—ฎ๐—ฟ๐—น๐—ถ๐—ป ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ โœจThis week, we're looking back at our work with The Smith Family  and their B...
21/08/2026

๐—™๐—น๐—ฎ๐˜€๐—ต๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜†๐˜€ ๐—ฏ๐˜† ๐— ๐—ฎ๐—ฟ๐—น๐—ถ๐—ป ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ โœจ

This week, we're looking back at our work with The Smith Family and their Back to School Appeal.

Through a data-driven digital fundraising campaign, we helped connect more Australians with the opportunity to support children experiencing disadvantageโ€”delivering strong results and helping more students access the essentials they need to succeed at school.

๐Ÿ‘‰ To read more, visit: https://marlincommunications.com/portfolio/the-smith-family-back-to-school-campaign/

๐Ÿ“ฉ For more information, contact us at [email protected]

Welcome back to Laurenโ€™s Lowdown!We have had a huge week here at Marlin HQ! The fantastic Rachel, our Digital Campaign S...
21/08/2026

Welcome back to Laurenโ€™s Lowdown!

We have had a huge week here at Marlin HQ! The fantastic Rachel, our Digital Campaign Specialist took the team on a deep dive into campaign dashboards during her Lunch and Learn. Lindsay, our lovely Account Director introduced the team to the famous English treat, Percy pigs. Some of our Sydney based team ventured to Flight Club for a fun evening of interactive darts. As you can imagine, the team got very competitive but Jenni, our fab General Manager and ultimate champion reigned supremeโ€ฆ I think we need a rematch. ๐Ÿคฃ

Until next time, youโ€™ll find me practicing! Stay awesome โœจ

What does it take to be a humanitarian?Each day, in a world wracked with violence and empowered by hypocrisy, a global c...
19/08/2026

What does it take to be a humanitarian?

Each day, in a world wracked with violence and empowered by hypocrisy, a global community goes to work not knowing whether they will come home.

A humanitarian is someone who does more than abhor or reject injustice. On this World Humanitarian Day, Marlin recognises those who put the hopes and dreams of our donors into action by putting their lives on the line.

We are proud to have spent years partnering with groups such as Oxfam, ActionAid, Caritas, Ethiopiaid, Australian Red Cross, MSF and UNICEF. These organisations are only as capable as their most vulnerable teammates.

In an era of unprecedented violence towards humanitarian workers, we take this moment to say thank you, and echo the call for better. We must stop targeting aid workers in war zones. We must continue to protect those committed to saving lives.

โœจ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—บ๐—ผ๐—ป๐—ถ๐—ฎ๐—น ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜† โœจ25 years of fighting for a future free from Ovarian Cancer Australia  โ€” and what a milestone to m...
18/08/2026

โœจ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—บ๐—ผ๐—ป๐—ถ๐—ฎ๐—น ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜† โœจ

25 years of fighting for a future free from Ovarian Cancer Australia โ€” and what a milestone to mark with a bold new brand. We were honoured to work alongside the Ovarian Cancer Research Foundation (OCRF) to create something that truly reflects their ambition and purpose as they step into their next chapter. ๐Ÿ’œ๐ŸŽ‰

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