In Memory of You

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In Memory of You WA based charity dedicated to supporting bereaved parents after the loss of a pregnancy, baby or child. This is their legacy.

We provide Memory Boxes and Keepsake Packs to hospitals while also facilitating support groups and community events to foster connection and healing. IMOY was co-founded by Emma Francis and Jess Doyle following the heartbreaking loss of their babies in 2021. Ada June Francis was stillborn following a low-risk, uncomplicated pregnancy, and Faolan Doyle passed away following a traumatic birth and week-long stay in the NICU.

Celia from Ash & Rain x Imprint | Laser Cutting & Engraving is such a wonderful supporter and friend to IMOY 🥹🤍 Alongsid...
14/10/2026

Celia from Ash & Rain x Imprint | Laser Cutting & Engraving is such a wonderful supporter and friend to IMOY 🥹🤍

Alongside the special ranges we collaborate on throughout the year, she also creates the precious keepsake light boxes included in our Children’s Memory Boxes.

There is truly so much care in everything she makes and she is always so open to bringing our ideas to life, even though we suck at articulating them clearly 😂

As we prepare to relaunch our Christmas range with Ash & Rain x Imprint | Laser Cutting & Engraving We’ve been looking through some of the beautiful pieces Celia has so lovingly created, and this one really stood out tonight.

“Mum. A love that knows no end.”

Such a special piece to honour both your baby AND your motherhood. Because when your baby isn’t here for the world to see, something that should be so obvious can suddenly feel invisible.

People may not know you’re a mum. Others may not say it, or think to include you in the moments that celebrate motherhood. And that can hurt deeply.

If you’re carrying your little one in your heart instead of your arms, this is your reminder…you are still a mum. Your love is real, your baby matters, and your motherhood deserves to be acknowledged and celebrated.

Thank you Celia 🙏🏼❤️ for creating such special pieces that help make our love visible 🤍

Your little reminder that our raffle will be drawn on the 16th of Oct! Grab your tickets if you haven’t already 🩷Huge th...
10/10/2026

Your little reminder that our raffle will be drawn on the 16th of Oct! Grab your tickets if you haven’t already 🩷

Huge thank you to everyone at The Self Care Social who bought a ticket today 🥹🩷 Beth Bronickis | Perth Content & Keepsake Videographer Ivy & Lace | Bras & Lingerie | Perth, AU 8–22

🩷🩵 October is Pregnancy and Infant Loss Awareness Month 🩷🩵But for those of us who have buried a baby, ended a wanted pre...
03/10/2026

🩷🩵 October is Pregnancy and Infant Loss Awareness Month 🩷🩵

But for those of us who have buried a baby, ended a wanted pregnancy, miscarried, left a hospital with empty arms, or watched our child die, we don’t need an awareness month to remember.

We live it every day.

October is for everyone else.

It’s a chance to understand what pregnancy and infant loss actually looks like. Not the softened version. The reality of birthing your baby knowing the only cry will be your own. Signing paperwork while your world is ending. Driving home with an empty car seat. Walking back into a house that was ready for a baby who will never come home.

And then somehow being expected to keep living in a world that keeps moving.

Awareness matters because silence has consequences. It leaves families isolated. It makes people afraid to say our babies’ names. It means grief is acknowledged for a few weeks and then quietly expected to disappear.

And awareness can save lives. Not all deaths are preventable, but some are. We need better education, better research, better care and families who are informed about the things that can reduce risk.

So this October, don’t just scroll past the posts.

Learn something.
Say their baby’s name.
Check in on the parent you haven’t checked on for a while.
Remember their dates.
Listen without trying to fix it.
Talk about pregnancy and infant loss even when it makes you uncomfortable.

And on 15 October at 7pm, light a candle for the Global Wave of Light. For every deeply loved baby who should still be here.

Because they existed.
They are our children.
And they deserve to be remembered 🤍

We are so incredibly grateful to .high and for bringing their communities together this October in support of Pregnancy...
03/10/2026

We are so incredibly grateful to .high and for bringing their communities together this October in support of Pregnancy and Infant Loss Awareness Month and In Memory of You 🤍

On Saturday 31 October at 8am, they’ll be taking over the beautiful Perth City Farm for a special morning of movement, connection and giving back.

There’ll be a Pilates class led by a special guest instructor, a guest speaker, door prizes, a charity raffle and plenty of beautiful community spirit, with 100% of ticket sales donated to IMOY 🥰

This event is particularly special to us, with our wonderful IMOY Ambassador , owner of The Studio DownSouth, joining forces with Phoebe and the Heartbeat High team.

Laura’s beautiful daughters, Margot and Phoebe, are at the heart of so much of what she does, and we are endlessly grateful for the way she continues to honour them while supporting other families experiencing pregnancy and infant loss.

Funds raised will directly support our work providing Memory Boxes and Keepsake Packs to hospitals across WA, as well as our peer support and community programs for bereaved families.

📍 Perth City Farm
📅 Saturday 31 October
⏰ 8am

**TICKETS ON SALE MONDAY**

You can purchase a ticket or, if you can’t make it on the day, make a donation of any amount through the fundraiser page, linked below.

A huge thank you to Laura, Phoebe and everyone involved in making this happen. We would absolutely love to see our IMOY community and extended family and friends there 🤍

Em & Jess ###

https://fundraise.inmemoryofyou.org/product/heartbeat-high-x-the-studio-down-south/

October is almost here 🪽Pregnancy & Infant Loss Awareness Month is always a significant time for our community. A month ...
24/09/2026

October is almost here 🪽

Pregnancy & Infant Loss Awareness Month is always a significant time for our community. A month to remember our babies, speak their names, raise awareness and create connection for the many families who know this kind of loss.

And this year, we’re feeling especially grateful for all that is happening around us.

The beautiful ladies at Beth Bronickis | Perth Content & Keepsake Videographer and Ivy & Lace | Supportive Bras & Lingerie AU are hosting The Self Care Social on 10 October, an incredible day centred around self care, connection and community. We’re so grateful they’ve chosen to raise awareness and funds for IMOY. Tickets start from $39.95, with limited VIP passes available.

The incredible ladies at Heartbeat High have also been busy bees putting together a beautiful morning on 31 October with Pilates, refreshments, sweet treats and PAIL Month advocacy with our IMOY ambassador Laura John all while raising funds for IMOY. Event details coming soon …

On 15 October, the beautiful KEMH Memorial Rose Garden Remembrance Service will take place, a truly special event, followed that evening by the Wave of Light 🕯️ An initiative we take part in every year, joining families around the world in lighting a candle for our babies and creating a truly special sense of global connection and unity.

Our IMOY Raffle with over $5k of prizes will be drawn on 16 October, with tickets still available via the link in bio.

And on 25 October, we have our Safe Spaces support group. A coffee, a chat, some mindful craft, or simply a little time to sit with people who get it. Registrations are via our website.

To every person and business choosing to stand beside our community this October through fundraising, advocacy, remembrance and connection, thank you. It means more than we can say.

Will we see you in October? 🤍🐞

Today is Faolan’s day. Five years of your beautiful boy Jess Doyle 🤍And I know this birthday has so many extra layers t...
24/09/2026

Today is Faolan’s day. Five years of your beautiful boy Jess Doyle 🤍

And I know this birthday has so many extra layers to it.

Because this week you brought home his little brother. Another beautiful boy with that same dark hair and those sweet little features. And now your arms are heavy again… nursing him, snuggling him, soaking him in.

While your body remembers so deeply what it felt like for those arms to be heavy with grief, five years ago.

It’s such a surreal place to be. To hold so much joy and so much love, while also knowing exactly what this time of year holds in your body and your heart.

But if the last five years have taught me anything about you, it’s that you’ve learnt to carry both things.

Your grief muscles are strong. But somehow your capacity for love, kindness and compassion is even stronger.

So today, on Faolan’s day, I know your heart will find the space for all of it. For the beautiful little boy in your arms and the beautiful little boy you wish more than anything was here beside him.

And as you move through these next seven days, the days you spent beside Faolan in the NICU, loving him through every single moment you were given, I know Dave and your earthside babies will hold you close.

And so will all of us.

This incredible little community you’ve built and nurtured from something that hurt so deeply. So many people who know Faolan’s name, who carry a little piece of his story, and whose own lives have been touched because he was here.

Faolan lives on through you, hunny. He really does.

Happy 5th birthday darling boy.

We love you, we remember you, and we’ll keep saying your name. Always 🤍

Faolan xx

Today is a very special day for our IMOY family as we celebrate the 5th birthday of our co-founder Emma’s beautiful daug...
20/09/2026

Today is a very special day for our IMOY family as we celebrate the 5th birthday of our co-founder Emma’s beautiful daughter, Ada. 🩷

Five years of loving her, missing her, speaking her name and finding ways to continue parenting her and including her in a life she should be here living alongside her family.

Five feels like such a big birthday. We can only imagine the little girl Ada would be today — the things she would love, the sound of her laugh, the excitement of waking up on her birthday and knowing she was finally FIVE.

There should be cake and presents, five candles to blow out, birthday cuddles and new memories being made. And we know that alongside all the love that today holds for Ada is the enormous ache for everything Emma, Nathan and their family are missing.

Ada holds such a special place within In Memory of You.

IMOY was created from the love of two mums for their children, and for Emma, this will always be one of the ways she continues to parent Ada.

Her love for her daughter is woven through so much of what we do — in the way families are cared for, in the importance placed on saying our children’s names, in creating spaces where they can continue to be included and celebrated, and in making sure parents know that their child will always matter.

Through Emma, Ada’s little life has touched so many others, including families who may never know just how much of the care they received began with a mum’s love for her daughter.

And while that impact is incredibly special, it isn’t what makes Ada’s life important.

Her life is important simply because she is Ada.

Emma and Nathan’s daughter.
Lottie and Otis’s sister.
A deeply loved little girl.
An irreplaceable part of her family.
A child who should be here celebrating her 5th birthday today.

So today, we celebrate Ada for Ada. 🩷

We say her name, we remember that she was here, and we hold Emma, Nathan, Lottie and Otis and everyone who loves her especially close.

Happy 5th birthday, beautiful Ada.

You are so very loved, so deeply missed and always remembered 🩷

A call-out to families across Australia 🤍Following on from our earlier post about WA’s Historical Stillborn Memorial Pro...
16/09/2026

A call-out to families across Australia 🤍

Following on from our earlier post about WA’s Historical Stillborn Memorial Project, we want to make a really important call for stories.

The project is seeking experiences of pregnancy and infant loss, particularly historical experiences and those occurring before the 1990s, to help build a more truthful picture of what families experienced and ensure these babies are acknowledged and remembered.

Despite the project title, this is not limited to stillbirth, and although it is a WA-based project, experiences from families across Australia are welcomed.

Perhaps it was your own experience. Or perhaps you immediately think of your mum, grandmother, mother-in-law, sister, aunty or another woman in your family.

If there is a story there, please help it be heard.

You can encourage them to complete the survey themselves, or if they are no longer here, don’t feel comfortable sharing, or their story has simply been passed down through your family, you can share what you know on their behalf.

For generations, so many babies were buried with little or no involvement from their parents. Families were given limited information, grief was rarely acknowledged, and many were simply expected to go home and carry on.

These babies deserve to be remembered. These families deserve to have their experiences acknowledged.

Please share this post far and wide, start conversations within your own families, and help us uncover the stories that have remained unspoken for far too long.

Link to the survey is accessible via our bio and below

Survey: https://haveyoursay.dplh.wa.gov.au/historicalburialpractices/

🤍

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Perth, WA
6152

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