In Memory of You

In Memory of You WA based charity dedicated to supporting bereaved parents after the loss of a pregnancy, baby or child. This is their legacy.

We provide Memory Boxes and Keepsake Packs to hospitals while also facilitating support groups and community events to foster connection and healing. IMOY was co-founded by Emma Francis and Jess Doyle following the heartbreaking loss of their babies in 2021. Ada June Francis was stillborn following a low-risk, uncomplicated pregnancy, and Faolan Doyle passed away following a traumatic birth and week-long stay in the NICU.

The beauty and brains at .and.rain have done it again 🥰Another stunning IMOY line in honour of Mother’s Day will be live...
23/04/2026

The beauty and brains at .and.rain have done it again 🥰

Another stunning IMOY line in honour of Mother’s Day will be live very soon.

As always, personalisation available also.

We can’t wait to share more!

After our recent box day, we are in delivery mode. We have reached out to our regular hospitals to check stock levels, h...
19/04/2026

After our recent box day, we are in delivery mode.

We have reached out to our regular hospitals to check stock levels, however if you work somewhere and have noticed you’re low, or maybe aren’t stocking IMOY … then please reach out 🙏🏼🩷

Our mission is that no family misses the opportunity to make memories with their baby and feel held and supported during the acute stage of loss and grief.

13/04/2026

🦋✨ the little details ✨🦋

What a privilege it is to share this space with so many incredible women and families.

Those still standing after unimaginable heartbreak. Still forging forwards, still living, still loving.

And pouring their hearts into making the journey ahead for others, just that little bit softer.

11/04/2026

Every emotion is welcome at IMOY, especially on packing days.

Just as we intimately know that one of the key hallmarks of grief is the wild rollercoaster of emotions you can cycle through in any single day or moment.

What brings comfort one minute can bring rage in the next, what once brought joy now brings a pain so soul deep you’re not sure you’ll ever feel true happiness again.

And yet, we do it anyway. We keep going.

One foot in front of the other, one day, hour, moment at a time.

Thank you to all who did this with us today, 108 memory boxes lovingly assembled… just incredible ✨

Our beautiful Teddy pairs are such a comforting and meaningful item in our Memory Boxes (swipe for pic)One for mum and d...
27/03/2026

Our beautiful Teddy pairs are such a comforting and meaningful item in our Memory Boxes (swipe for pic)

One for mum and dad to keep and hold, and one to accompany baby on their physical journey to the otherside.

These teddy pairs are lovingly handmade. With thought and intention weaved into each one.

Demand for our boxes is such that our talented crafters cannot keep up with the numbers we require each round, so we always have a back up supply that we purchase.

This round taking place over Easter, we were drawn to these precious bunnies. Are they not the sweetest?

Thank you Kylie and for fulfilling our order so promptly, ensuring these precious bunnies find their way to family’s who will love and treasure them so.

🐰✨👼🏼

Address

Perth, WA

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