18/09/2026
AODCCC Opinion Piece on Rethinking Alcohol’s Place in Sporting Venues
We recognise the pivotal position of sport within Australia, as a cornerstone of identity, community connection, and collective pride. So why does alcohol, one of Australia's most harmful drugs, occupy such a privileged place in Australian sporting culture?
The alcohol industry has embedded itself into the cultural experience of sports by reinforcing the perception that drinking alcohol is safely managed, normalised and an expected part of sporting social life.
Our concern is whether commercial interests are being balanced appropriately against the Liquor Control Act’s commitment to minimise alcohol-related harm and protect the wellbeing of the wider community.
Throughout our systemic advocacy, we are repeatedly:
• Reminding the WA Government of its role to maximise community wellbeing and safety, not maximise alcohol sales.
• Emphasising that when economic interests and alcohol-related harm come into conflict, public policy decision making should put community wellbeing and safety first.
• Warning that making alcohol easier to obtain would likely increase consumption and associated harms, whilst challenging the assumption that more alcohol access at sporting venues is inherently beneficial simply because it creates business opportunities.
• Calling for our government, leadership and regulators to strengthen safeguards, which reduce alcohol-related harm for all community.
• Maintaining that alcohol policy should not be developed solely by industry, regulators and political experts. Instead, alcohol policy decisions must also be informed by consumers, families, carers and communities with direct lived and living experience of alcohol-related harm.
The WA community should not have their safety and enjoyment within sport diminished by increasingly alcohol-focused environments. We want our community to enjoy sport for the passion, connection and unforgettable moments created on the field, court, oval and pitch, rather than for the alcohol-related harms that too often surround it.
Read the full Opinion Piece on our website:https://aodccc.org/wp-content/uploads/2026/08/AODCCC-Opinion-Piece-Rethinking-Alcohols-Place-in-Sporting-Venues_26082026.pdf