15/10/2026
What makes an idea powerful enough to change someone’s mind?
Last week, Sheridan Business School had the pleasure of welcoming Paul Lim, an award-winning Creative Director with nearly 30 years of experience at leading international agencies, including Ogilvy, Leo Burnett, Saatchi & Saatchi, Cheil and DDB.
Having developed campaigns for global brands such as AirAsia, KFC, Mitsubishi, Dove and Malaysia Airlines, with work recognised at Cannes, Clio, One Show and the Kancils, Paul brought a wealth of real-world experience into our MK101 classroom.
Through practical examples, Paul showed our students how to identify an audience’s real needs, develop a distinctive brand voice and turn creative ideas into persuasive campaigns across different channels.
One valuable takeaway: Great communication starts with understanding people, their needs, challenges and what truly matters to them.
Thank you, Paul, for generously sharing your knowledge and experience with our students. What a privilege to learn from someone who has spent decades bringing creative ideas to life!
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