ASEAN Business Alliance

02/05/2026

The Board of ASEAN Business Alliance had a very productive meeting this week discussing our plans for this year and the new initiatives we hope to roll out. With the collaboration of nine business councils/chambers associated with the ASEAN region, we hope to lift our engagement with current and new stakeholders in the coming months.

31/03/2026

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28/03/2026

Welcome to our first post of 2026. We are please to share some developments at ASEAN Business Alliance.

At the end of 2025, our Founding Chairperson, Dr Sandy Chong took up a lucrative post at the World Economic Forum. Her successor, Mr Terrence Cheong, was elected at the AGM in November 2025. Terrence was also one of the founders of ABA and has been involved since its inception.. We would like to sincerely thank Sandy for all her efforts over the years to build ABA up from its humble beginnings to what it is today.

The other elected 2026 office bearers are:

President: Jenny Rose Ryall (Australia Philippines Business Council)

Secretary: Chris Moor (Australia Thailand Business Council)

Treasurer: Toto Boutdara (Australia Laos Business Advisory)

We are also pleased to welcome our new Full Members, Australia-Vietnam Chamber of Commerce & Industry, and Australia Malaysia Business Chamber (WA).

With a total of nine councils/chambers, we are indeed looking forward to greater engagement with our stakeholders at the events planned for the year.

For more information about ASEAN Business Alliance, refer to

We are the official ASEAN Business Alliance (ABA) representing business community of Southeast Asian Nations in Western Australia (WA). The Alliance is a coalition of Western Australian business councils that represent Southeast Asian nations: Singapore, Indonesia, Philippines, Thailand, Cambodia,....

30/10/2025

What if one evening could transform the way you do business in Western Australia and beyond?

WA–Singapore Business Council’s Trade and Investment Special Interest Group is pleased to invite you to this flagship event, aimed to deepen economic ties, showcase investment opportunities, and strengthen bilateral collaboration in areas such as financial services, innovation, infrastructure, and sustainable growth.

Join us for a dynamic panel discussion where global visionaries will share insights to reshape your business landscape.

Our esteemed Guest of Honour, His Excellency Anil Kumar Nayar, Singapore High Commissioner to Australia, will set the tone for an evening of inspiration, innovation, and unparalleled networking.

Our powerhouse panel features:

Ms Sally Dawkins, Director at the Department of Foreign Affairs and Trade.
Mr Chen Wei Ng, Managing Director of Tutt Bryant Group.
Mr Kin-Wah Chow, Principal Lawyer at Rouse, an international IP law firm.
Facilitated by Dr Sandy Chong, WASBC’s VP of External Affairs, Chair of the ASEAN Business Alliance, and immediate-past President of the United Nations Associations of Australia (WA Chapter).

This is your chance to gain a competitive edge, seize new opportunities, and position your business at the forefront of Western Australia’s future and beyond. Don’t miss this pivotal moment to connect with industry leaders and visionaries who can help you soar.

Secure your spot now and be part of the conversation that could change everything. We can’t wait to see you there!



The Special Interest Group will also share its plans to position WASBC as a key convenor of cross-border investment and collaboration in the ASEAN region.

29/10/2025

We’re opening the doors for future investment in Australia and Malaysia.

For 70 years, Australia and Malaysia have shared a close relationship.

With today's signing of new trade and education agreements, our relationship takes another step forward.

Because when our region does well, Australia does well.

28/10/2025

Our PM at the ASEAN Summit in KL - a commitment to the region’s growth, prosperity and peace.

16/10/2025

13/10/2025

12/09/2025

We are proud to announce our new partnership with ASEAN-BAC at the Australia-ASEAN Business Forum in Adelaide.

This milestone recognises ABA as the first Australian business council selected to support ASEAN’s Inclusive Trade Initiative — a testament to the trust placed in our work and to WA’s growing role as a bridge for inclusive trade and investment in the region.

The Inclusivity Collective is not just about markets — it is about people: ensuring women, youth, Indigenous communities, and SMEs are all part of our future growth story. This vision has been at the heart of ABA since its founding, from our partnerships with our First Nations businesses, initiatives on Women in Trade, and nurturing ASEAN entrepreneurs and young professionals.

We were privileged to have the MOU witnessed by distinguished dignitaries from diplomacy, government, and industry — their presence reflected the very values of this initiative and made this achievement possible.

We look forward to realising this alliance and advancing inclusive growth together.

12/09/2025

It was a pleasure for ABA and our Chair, Dr. Sandy Chong, to welcome the Bruneian delegation to Perth for the Australia–Brunei Business Networking Session, part of the Brunei Business Roadshow.

Hosted by the Australian Government Department of Foreign Affairs and Trade and the Brunei Economic Development Board (BEDB), the session brought together leaders from oil & gas, decommissioning, energy, and food sectors to explore trade and investment opportunities.

We were honoured to hear insights from H.E. Michael Hoy, Australia’s High Commissioner to Brunei, and Mr. Daniel Leong Acting CEO of BEDB, on strengthening commercial links and building sustainable partnerships.

Events like this reaffirm the strong ties between Western Australia and Brunei and open new avenues for collaboration in energy transition, sustainable decommissioning, and food security—areas critical to our shared regional prosperity.