11/06/2026
It was a pleasure to have Brett from Simply Print talk to us this week about the benefits of value adding in business.
In today's competitive marketplace, it's easy to focus on price, but people can almost always find a cheaper option. What they don't always find is a business that makes them feel appreciated.
During the presentation, Brett spoke about how simple, cost-effective gestures can help build stronger client relationships, increase loyalty, and create memorable experiences. Research consistently shows that adding value is often more effective than discounting, because it creates goodwill without reducing your profit margins.
As a practical demonstration, each member received a free gift. A novelty notepad featuring their profession. Such a fun way to illustrate how a small, thoughtful gift can leave a lasting impression and show appreciation.
Brett also discussed other value adding ideas, including branded jelly bean packs, promotional products, personalised gifts, and simple ways businesses can show appreciation to their clients.
A timely reminder that people may forget what you charged them, but they'll often remember how you made them feel.
