Alliance for Gambling Reform

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Alliance for Gambling Reform

The Alliance is a national advocacy organisation that works to prevent harm from gambling. the gambling industry in regards to harm.

Social Media Rules:

- No discriminatory or defamatory, abusive and harmful comments will be tolerated and will be deleted.
- We won’t tolerate individuals trying to undermine our vision and mission.
- Be sensible! Be careful about posting personal information and we’d like to keep any spam or ads off our social media too.
- We will absolutely not debate whether it is an individual's fault vs.

Any offensive comments directed at those who have encountered/experienced gambling harm will be deleted or hidden.

08/06/2026

Dylan hasn’t placed a bet in over 300 days. Now he’s sharing his story to raise awareness and support others facing gambling harm: instagram.com/nomorebets.au

We are proud to have Dylan as part of our Voices for Gambling Reform program, where lived experience is driving real change: agr.org.au/voices

Footage: reported by Sam Cucchiara with Dylan from .au

06/06/2026

𝗡𝗦𝗪 𝗟𝗮𝗯𝗼𝗿 𝗨𝗿𝗴𝗲𝗱 𝘁𝗼 𝗔𝗰𝘁 𝗼𝗻 𝗣𝗼𝗸𝗲𝗿 𝗠𝗮𝗰𝗵𝗶𝗻𝗲𝘀

Pressure is building on Premier Chris Minns to take stronger action on poker machines, with senior NSW Labor figures backing plans to cut machine numbers across the state. One proposal would halve poker machines over the next decade, as losses hit a record $9.3 billion in NSW in 2025.

The need for action is clear: people lost a record $9.3 billion on NSW poker machines in 2025. Voice for Gambling Reform advocate Max knows how predatory the industry is: “The artistry of poker machines is captivating. It's all designed to keep you engaged even though you're losing money.” Max knows that poker machines are designed - carefully, expensively, by teams of engineers and psychologists; to keep you sitting there for as long as possible. Max recounted that "some casinos pump pleasant fragrances through the air. Gentle music plays after small wins. The screens are built to be beautiful, to catch your eye and hold it."

Communities need reform that reduces gambling harm and puts people before poker machine profits. https://www.smh.com.au/politics/nsw/minns-faces-internal-push-for-action-on-poker-machines-20260524-p60037.html

Support The Alliance’s work to end gambling harm - donate today. https://www.agr.org.au/donate-2026-m-sm

05/06/2026

𝗦𝗽𝗼𝗿𝘁𝘀𝗯𝗲𝘁’𝘀 𝗦𝗲𝗰𝗿𝗲𝘁 𝗧𝗿𝗼𝗷𝗮𝗻 𝗛𝗼𝗿𝘀𝗲

Online lotteries are booming, and gambling companies are finding new ways to reach people.

This article links Sportsbet to Sportsdream Rewards, a subscription-based prize scheme reportedly hidden behind the same shell company used to secretly run the NRL’s tipping competition.

Australia already has the world’s highest gambling losses. We need stronger rules to stop gambling companies using rewards clubs, prize draws and data harvesting as back doors into people’s lives. https://www.afr.com/rear-window/inside-gambling-s-new-secret-trojan-horse-20260523-p6000f

Help push for real reform. Donate to The Alliance today. https://www.agr.org.au/donate-2026-m-sm

04/06/2026

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘄𝗮𝘃𝗲 𝗼𝗳 𝗴𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗵𝗮𝗿𝗺

US-based prediction markets are taking money on Australian elections, RBA decisions and even Anthony Albanese’s words in parliament.

The Alliance CEO Martin Thomas warned: “We’re concerned about it. I think it will be part of this next wave [of gambling] to hit Australia, which will have a deep impact, and which regulators and policymakers will be way behind on,”

These offshore platforms risk exposing Australians to gambling harm while regulators race to catch up.

Australia needs strong reforms that close loopholes before more harm is done. https://www.theguardian.com/australia-news/2026/may/25/were-concerned-us-based-prediction-markets-taking-bets-on-australian-elections-and-albaneses-word-choices

Donate to The Alliance today. https://www.agr.org.au/donate-2026-m-sm

03/06/2026

𝗚𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗵𝗮𝗿𝗺 𝗶𝘀 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗶𝗻𝗴 𝗹𝗶𝘃𝗲𝘀 - 𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱𝘀 𝗮𝗿𝗲 𝗳𝗮𝗶𝗹𝗶𝗻𝗴

Australians lose more to gambling per person than anyone else in the world, with $1,500 lost per adult each year. Behind that statistic are people pushed into debt, prison, family breakdown and suicidal distress.

One person harmed by gambling said: “I nearly took my own life over gambling because we just don't have the safeguards in place to protect vulnerable people.”

These stories show gambling harm is not about individual responsibility or weakness - it is about dangerous products, relentless access and systems that fail to protect people before the damage is done. https://www.abc.net.au/news/2026-05-19/effects-of-gambling-harm-addiction/106685976

The Alliance is fighting for stronger safeguards to prevent gambling harm. Please donate today. https://www.agr.org.au/donate-2026-m-sm

02/06/2026

𝗦𝗮𝗳𝗲𝗿 𝗴𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗮𝗱𝘀 𝗺𝗮𝘆 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴 𝗵𝗮𝗿𝗺

New research for GambleAware has found some industry-led “safer gambling” adverts may actually increase gambling engagement, especially among younger people and those experiencing gambling harm.

The study found some operator campaigns had “backfire effects” and “may encourage gambling engagement”, while reinforcing the idea gambling is safe.

This is why industry cannot be trusted to mark its own homework. We need strong, independent standards for gambling harm prevention messaging - not ads that drive people back to gambling.

Read the report here.https://www.gambleaware.org/media/voem0lpe/safer-gambling-video-testing-summary-report.pdf

Want to be one of our Parents for Gambling Reform and speak out for change? Sign up here. https://canva.link/2sehu4qs339moxe

01/06/2026

𝗚𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗵𝗮𝗿𝗺 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗵𝗶𝗱𝗱𝗲𝗻 𝗶𝗻 𝗽𝗹𝗮𝗶𝗻 𝘀𝗶𝗴𝗵𝘁

Max’s review of Shaun Micallef’s Going For Broke shows how gambling can be normalised through mateship, beers and a day out with friends - while the risks are pushed out of sight.

Max said, “When the presenter, Shaun, met with a group of young men it made me feel concerned at how much each bloke gambled.”

He also said, “The group of friends seemed to be having a great time with laughs and beers but may be unaware of the dangers of the possibility of getting addicted to gambling on the horses or dogs.”

We need stronger action to challenge the normalisation of gambling and protect young people from gambling harm.

Did you watch 'Going for Broke' tell us what you thought in the comments.

31/05/2026

𝗚𝗿𝗲𝗮𝘁𝗲𝗿 𝗗𝗮𝗻𝗱𝗲𝗻𝗼𝗻𝗴 𝗯𝗮𝗰𝗸𝘀 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗴𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗮𝗱 𝗿𝗲𝗳𝗼𝗿𝗺

Alliance Leadership Council member Greater Dandenong is calling for a full gambling ad ban, as the community faces some of Melbourne’s heaviest poker machine losses.

Greater Dandenong mayor Sophie Tan said young people were being targeted by online gambling ads, compounding the area’s heavy losses on poker machines.

The Alliance CEO Martin Thomas warned: “Our kids are also exposed to a tsunami of gambling ads on television and through the sports broadcasts.”

Young people should be protected from gambling harm, not targeted by an industry built on losses. https://dandenong.starcommunity.com.au/news/2026-05-18/council-wants-full-gambling-ad-ban/

Is your council a part of our Leadership Councils? You can nominate your Council here: https://canva.link/klm8vsw0578v20m

Address

552 Victoria Street, North
Melbourne, VIC
3051

Telephone

+61399997372

Website

https://www.agr.org.au/

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