The Missed Foundation

Directions Website

The Missed Foundation Humanising missed loved ones, alleviating the impact on fams + transforming the way society responds.

**This Page does not share individual missing persons' case information. This is The Missed Foundation's organisational page, showcasing our projects, initiatives, events and ideas around how we can make this issue more digestible to the Australian public. Please see more at: www.missed.org.au **

The Missed Foundation (formerly known as MPAN) was founded in 2013 by Loren O’Keeffe, whose brother Dan went missing in 2011. His disappearance prompted the biggest campaign of its kind. Over its 4 years, the search for Dan gained significant traditional media attention and a captive social media audience of over 70,000. Other families in similar situations had made contact, desperate for advice and support, which led Loren to create Missed. Our foundation project – Missing Persons Guide – is a world-first practical guide of what to do when someone goes missing. The Guide expedites critical processes, minimising time wastage when efficiency matters most: www.missingpersonsguide.com

Ambiguous loss is considered the most stressful type of grief, and the aim of this organisation is to alleviate that stress for those experiencing this trauma by offering practical support: communications support, marketing (billboards etc), and empowering campaigns that humanise their missing loved ones and engage the public. Since 2020, we've trained mental health professionals in ambiguous loss and connected a number of families to our specialised counsellors. Missing persons is a community issue that requires the collaborative efforts of media, all levels of government, the corporate sector, emergency services and the public. Missed harnesses the people power exemplified by Dan's disappearance and provides much-needed support to those left behind.

When you run, walk, skip or ride in Missed in Motion, this is what you're raising funds for:🩶 Specialised counselling fo...
03/08/2026

When you run, walk, skip or ride in Missed in Motion, this is what you're raising funds for:

🩶 Specialised counselling for what psychologists consider the most traumatic type of loss and the most unmanageable form of stress

🩶 Plaques to honour loved ones without a grave

🩶 Pro bono legal support to help navigate the administrative nightmare

🩶 Keeping the Missing Persons Guide free and available when families have no idea where to start

🩶 Designing and printing posters, flyers, bumper stickers

🩶 Accommodation during a search or an inquest

🩶 Access to the Ambiguous Loss Masterclass, so professionals liaising with families understand what they're carrying

🩶 Development of media guidelines to protect vulnerable families from harm

🩶 An antidote to the isolation – you’re showing this community that you see them, and you care.

We are proud to provide a broad range of supports at no cost to families. And it's all thanks to the community that supports us. You.

These are just some of the ways we help families every week of the year.

Today marks the beginning of National Missing Persons Week.As we get ready for our respective fundraising activities ove...
01/08/2026

Today marks the beginning of National Missing Persons Week.

As we get ready for our respective fundraising activities over the week, please spare a moment for Tony Jones and his loving family, who created such an important legacy.

'As the founder of National Missing Persons Week and the brother of Tony Jones, a 20-year-old who vanished in 1982, I have seen firsthand the lifelong impact that the disappearance of a loved one has on families.

My hope in establishing Missing Persons Week was to shine a light on neglected cases, encourage authorities to do more, and provide opportunities for families and the wider community to remember the missing, while working together to address the complex and often tragic reasons so many people disappear.

Today I take heart from the remarkable work of Loren O’Keeffe and Missed, an organisation that, like Missing Persons Week, emerged from the ambiguous loss of a missing brother. Every day, The Missed Foundation provides compassionate, practical support and guidance to the families of long-term missing persons, including my own.

Missed has enriched National Missing Persons Week, particularly through its inspiring Missed in Motion initiative, where families honour their missing loved ones in creative and meaningful ways. The funds raised provide a vital financial lifeline that enables The Missed Foundation to continue its invaluable work.'

Brian Jones
Founder of National Missing Persons Week

FOUR WEEKS TO GO!! 👊👊You don't have to run a marathon, you don't need a gym, and there's no entry cost -- Missed in Moti...
08/07/2026

FOUR WEEKS TO GO!! 👊👊

You don't have to run a marathon, you don't need a gym, and there's no entry cost -- Missed in Motion is an opportunity to move your way, pay tribute to a missing loved one and/or show your solidarity with the families and friends left behind.

Help us start conversations, make meaning, and bring community together this National Missing Persons Week 💚💪

(Link in comments)

10/06/2026

IT'S OFFICIAL!!

And you're all invited to pay tribute to a missing loved one, or show your support for families left behind this Missing Persons Week, 2-8 August 2026 💙

Join here: https://missed-in-motion-2026.raiselysite.com/

Can't wait to see the 2026 team! 💪

26/05/2026

Those who’ve followed us for a long time will know that prolonged social media silence is a key indicator of being too busy doing the work to share.

Plus, the overwhelming majority of the work we do is behind the scenes. The quiet, often slow, big-picture stuff. Plus, Meta and its algorithms have changed the way we use Facebook over the years 🫠

But here’s an update for those who might be interested and shown our sporadic posts.

In the past few months, as well as liaising with dozens of families in need of various supports, we’ve done a complete review and update of our world-first foundation project (missingpersonsguide.com), held a coronial information session with expert panellists, facilitated specialised ambiguous loss counselling, had an academic article published in the International Journal of Missing Persons and sent our tangible (The Hope Narratives) and online (Ambiguous Loss Masterclass) resources to families, clinical psychologists, students and academics across Australia, and to places like Nepal, Mexico, Canada, Romania, the US and Belgium.
We’re also currently collaborating with the highly-skilled team at Locate International, coordinating a new portrait for our Victoria Street mural, managing a new, invaluable pro bono arrangement with Salesforce to help us build a comprehensive case management system, and so much more.

Soon we’ll be launching our Missing Persons Week fundraiser, Missed in Motion, because as a 100% community-funded charity (i.e. no government or corporate funding), we couldn’t have done any of the aforementioned without the generosity of those who see the value in our work. Like you folk, reading this long and long-overdue post 🙏

(If you’d like slightly less or perhaps equally sporadic newsletter comms, subscribe via missed.org.au)

Over the past nearly 15 *very unpredictable and particularly challenging* years, there has been a constant in my life th...
31/01/2026

Over the past nearly 15 *very unpredictable and particularly challenging* years, there has been a constant in my life that has genuinely and fundamentally kept me, and this organisation, going.

This week, our Chair, my mentor and dearest friend, the indefatigable Angela Scaffidi, was awarded a Member of the Order of Australia (AM) for her ‘significant service to the community through philanthropic initiatives’, and we couldn’t be prouder.

When Dan disappeared, our world flipped upside down. We had no idea what to do or who could help. So my friend Sal asked her boss if she could help, and days later, I walked into Ange’s boardroom crying, depleted, defeated. We instantly bonded and she said, ‘I will do whatever I can for as long as it takes,’ and she meant it.

No one knew that 18 months later I’d start a charity (for which she said we’d need an office, as she offered her beautiful CBD space, ongoing).
Naturally, she was appointed Chair (Dad: Treasurer, Mum: Secretary/cake bringer) and she has provided immeasurable guidance and support in a myriad of forms ever since.

She’s answered panicked 5am calls in an Uber to the TV studio to allay my nerves, she’s introduced me to some phenomenal people (some of whom are our few major donors that – along with our invaluable tribe of monthly donors – keep the charity afloat), she’s cried with me, my family and with our Missed families, she’s given me clarity and calm when I’ve been completely overwhelmed by the workload, she’s helped coordinate 6am fun-run fundraiser team gatherings, she’s given us several members of her staff for a seemingly growing number of hours per week, she’s presented our work on esteemed national and global stages, she’s delivered more Unmissable coffee cups to more Melbourne cafes than could be counted, and she’s always invited and included us – the pro bono client – as if we were the firm’s most important.

What I respect most about Ange is her unmatched dependability.
She was there in ways I still can’t put into words on the worst, most traumatic day of my life. I reflect on that a lot – how she doesn’t shy away from discomfort.

And even though her calendar is the stuff of nightmares, she still finds time to follow developments with our families’ cases and offer help. Her compassion and capacity for this community is beyond measure.

I will never be able to express the depth of my admiration and gratitude to this woman. She is extraordinary, and her boundless generosity and endless encouragement are the biggest part of the reason this organisation still exists.

Ange, on behalf of everyone who’s directly and indirectly received your kindness, thank you and congratulations for this well-deserved recognition. I know all the attention is making you cringe, and I’m sorry, but it had to be done. And while we’re at it -- HAPPY BIRTHDAY for Monday!!

17/01/2026

THIRTEEN TODAY!! Still so much to do, and lots of growth to come, but we're excited about what Missed will get done in 2026 💪🎂

As the year draws to a close, we know the holiday season can be especially heavy for families of long-term missing loved...
23/12/2025

As the year draws to a close, we know the holiday season can be especially heavy for families of long-term missing loved ones – birthdays, festive gatherings and family traditions exacerbate their absence.

Some families might honour them with an empty chair at the table or a gift under the tree. Others will simply get through the day however they can.

We encourage those living with ambiguous loss to do and feel whatever is right for you.

We're thinking of you and your loved one always, but especially during this time 💙

With care, and in solidarity,

The Missed Foundation

"A heartfelt thank you to Loren and The Missed Foundation  for standing with us. Your support keeps hope alive and ensur...
21/12/2025

"A heartfelt thank you to Loren and The Missed Foundation for standing with us. Your support keeps hope alive and ensures Nicola—and all missing persons—are never forgotten. Together, we shine brighter."

Address

Melbourne, VIC

Alerts

Be the first to know and let us send you an email when The Missed Foundation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share