07/06/2026
A billboard has been spotted driving around Melbourne’s CBD depicting the Premier as a witch alongside signage calling for ‘Victorians to ‘ditch the witch’.
We’ve been here before and it’s hard to believe we are here again in 2026. This type of misogynistic signage and slogan was previously used to targeted Australia’s one and only woman Prime Minister. It wasn’t acceptable then, and it isn’t acceptable now.
Gendered abuse aimed at Victoria’s Premier isn’t accidental. It’s designed to wear women down and that being a leader AND a woman comes at a personal cost. We can do better. We must do better. If not for us, for our future.
The standards you walk by, are the standards you accept. That’s why we are calling this out. Words matter and this type of signage designed to attack our leaders because of their gender is simply unacceptable.