21/09/2026
EXPRESSION OF INTEREST
Rotary Whitehorse Farmers’ Market
Christmas Market – Sunday, 13 December 2026
The Rotary Whitehorse Farmers’ Market is seeking expressions of interest from farmers and food producers interested in attending our Christmas Market on Sunday, 13 December 2026.
Our market has been operating since 2006 and provides customers with the opportunity to purchase fresh produce and food directly from the people who grow, raise, produce or make it.
We are looking to expand our range of quality food producers for our Christmas Market and invite suitable businesses to submit an Expression of Interest.
SELECTION CRITERIA
Mandatory Requirements
To be considered for a stall at the Rotary Whitehorse Farmers’ Market, applicants must:
• Be a farmer, grower, producer or food maker.
• Sell produce or food that is grown, raised, caught, produced or made by the applicant.
• Resellers are not permitted.
• Hold the appropriate current FoodTrader/Streatrader registration, where applicable.
• Provide a current Public Liability Insurance certificate for a minimum of $20 million.
• Comply with all relevant Victorian food safety and trading requirements.
• Comply with the Victorian requirements regarding single-use plastics, where applicable.
• Agree to comply with Rotary Whitehorse Farmers’ Market procedures and conditions of attendance.
• Be able to attend reliably and arrive within the allocated setup time.
WHAT WE ARE LOOKING FOR
We are particularly interested in producers offering:
• Fresh fruit and vegetables
• Meat and poultry
• Eggs
• Dairy products
• Cheese
• Bread and baked goods
• Preserves, jams and chutneys
• Honey and other farm-produced products
• Prepared foods and other locally produced food products
We will consider the overall range of products already available at the market when assessing applications. This helps us maintain a diverse selection for our customers and avoid unnecessary duplication of products.
PRODUCE AND SOURCING
The Rotary Whitehorse Farmers’ Market is a producer-focused market.
Applicants must be able to demonstrate that their products are:
• Grown by the applicant;
• Raised or produced by the applicant;
• Made or processed by the applicant using their own produce or appropriately sourced ingredients; or
• Produced by the applicant's direct employees or family members.
Resellers and businesses purchasing products for resale are NOT
ELIGIBLE.
Applicants may be asked to provide additional information about where their products are grown, produced or sourced.
STALL PRESENTATION
Stallholders are responsible for providing their own appropriate stall equipment, including:
• Marquee, where required;
• Suitable marquee weights to safely secure the marquee;
• Tables and display equipment;
• Clear product pricing;
• Appropriate food display and storage equipment; and
• Any equipment required to comply with applicable food safety requirements.
Food and produce must be displayed appropriately and must not be placed directly on the ground.
FOOD SAFETY AND REGISTRATION
All stallholders are responsible for ensuring that their business is appropriately registered and complies with all applicable Victorian food safety requirements.
Where applicable, stallholders must provide:
• Current FoodTrader/Streatrader registration;
• Statement of Trade requirements;
• Public Liability Insurance certificate;
• Any required food safety documentation; and
• Any other documentation requested by Council or the Rotary Whitehorse Farmers’ Market.
VEHICLE AND STALL INFORMATION
To assist us with allocating sites, applicants will be asked to provide details of the vehicle and equipment they will bring to the market.
Please provide:
• Vehicle type – car, van, ute, truck, trailer, caravan, etc.
• Vehicle length and width;
• Trailer length and width, if applicable;
• Marquee size;
• Whether the vehicle will remain at the stall during trading; and
• Any additional space requirements.
This information will assist us in allocating an appropriate site and managing the available car parking and market layout.
APPLICATION PROCESS
Submitting an Expression of Interest does not guarantee a place at the market.
Applications will be reviewed against the market's eligibility requirements, product range, suitability and available space.
Successful applicants will be contacted with further information regarding:
• Stall allocation;
• Arrival and setup times;
• Site fees;
• Parking arrangements;
• Market procedures; and
• Any additional documentation required.
Expression of Interest
If you are interested in becoming a stallholder, please send an email to receive an application form and provide the requested supporting documentation.
We look forward to hearing from farmers and food producers interested in joining the Rotary Whitehorse Farmers’ Market Christmas Market on Sunday, 13 December 2026.
Email: [email protected] for your application.
Closing Date for applications Friday 9th October 2026
