Australian Toy Association

29/07/2026

International Day of Friendship.

Friendships often begin through play. Whether it's building together, creating imaginary worlds, playing games or sharing a favorite toy, play helps children develop meaningful connections that can last a lifetime.

Today, let's celebrate the power of play to bring people together and create friendships that grow for years to come.

23/07/2026

It’s National Pyjama Day!

20/07/2026

Happy Global Hug Your Kids Day!

16/07/2026

Every game, puzzle, and playful moment is building something bigger.

Play supports memory, problem-solving, and critical thinking—skills children will use for life.

Learning through play is powerful.

14/07/2026

Play is where social skills come to life.

Through sharing, turn-taking, and teamwork, children learn how to connect with others and build meaningful relationships.

These small moments make a big impact.

08/07/2026

Cold outside? That just means it’s the perfect time for creative indoor play.

From building and crafting to imaginative games, play keeps young minds active, curious, and learning—no matter the weather.

Because play doesn’t stop in winter.

08/07/2026

The ATA would like to welcome their newest member to the ATA family - .

Wooden Playroom Pty Ltd is an Australian wholesale distributor specialising in premium educational, open-ended and developmental play brands made in Europe.
Based in Adelaide, South Australia, we partner with independent toy stores, educational suppliers, children's boutiques and specialty retailers across Australia, providing access to carefully selected brands that combine exceptional design, quality and long-term play value.

You can find Wooden Playroom Pty Ltd at https://lnkd.in/gADjG7as

07/07/2026

The official theme for the 2026 National NAIDOC Week is "50 Years of Deadly"

03/07/2026

And just like that... it's over! 🙁

What an incredible couple of days at our Sydney Mid-Year Toy Previews! Here's a look back at some of the highlights and the amazing energy that made the event so special.

A huge thank you to all of our incredible exhibitors for bringing the fun, the excitement, and the latest products to life. We couldn't do it without you! ❤️

Now it's time to look ahead... Mark your calendars for 28 February – 3 March 2027 and join us at the Australian Toy, Hobby & Licensing Fair at MCEC Melbourne for even more innovation, networking, and fun.

See you at Toy Fair and thank you to our amazing Sydney Mid-Year exhibitors!

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01/07/2026

The ATA would like to welcome their newest member to the ATA family - Tier-1 Solutions Pty Ltd.

Tier 1 Solutions Pty Ltd is an Australian‑owned boutique distributor specialising in officially licensed collectibles, pop‑culture merchandise, toy-gifts and gaming‑aligned products across Australia and New Zealand. Established to support brands seeking reliable, scalable, and compliant distribution, Tier 1 Solutions combines deep industry expertise with modern digital infrastructure to ensure products reach shelves efficiently and safely.

You can find Tier 1 Solutions Pty Ltd at www.tier-1.net.au.