Australian Toy Association

08/10/2026

The Toy Fair 2027 line-up keeps growing!

We're thrilled to welcome another fantastic group of exhibitors to the 2027 Australian Toy, Hobby & Licensing Fair!

Get ready to see Ventura Games, Loumet, Rainbow Pacific - Australasia , Big Wheel Toys, Edu Fun Australia and MBMI showcasing their latest products, exciting brands and innovations at Australia's biggest toy industry event!

28 February – 3 March 2027

Our exhibitor line-up just keeps getting better, and we're not finished yet!

Stay tuned for more exciting reveals as we count down to Toy Fair 2027!

07/10/2026

The ATA would like to welcome their newest member to the ATA family - SparkJump AU!
SparkJump makes premium woodworking, builders kits using FSC-certified timber and real tools, so kids can build birdhouses, bug hotels, pinball machines and more that actually get used. It's hands-on, screen-free building play with gift appeal. Brisbane-based and now welcoming stockists.
You can find Wooden Playroom Pty Ltd at https://lnkd.in/gMGZDy_h

02/10/2026

Who's joining us at Toy Fair 2027?

It’s time to reveal another group of exhibitors joining us at the 2027 Australian Toy, Hobby & Licensing Fair!

We’re excited to welcome Jazwares, Hasbro, ASP SPORTZ, Clementoni, Plasticant Mobilo, Wooden Playroom and Geek X to the line-up!

With even more incredible brands, products and exhibitors still to be announced, Toy Fair 2027 is shaping up to be an event you won’t want to miss.

Save the date: 28 February – 3 March 2027

Stay tuned – there are plenty more reveals on the way!

24/09/2026

ROUND THREE OF OUR TOY FAIR 2027 EXHIBITOR REVEALS IS HERE!

The excitement is building as we reveal even more of the incredible exhibitors joining us at the 2027 Australian Toy, Hobby & Licensing Fair!

We’re thrilled to welcome Battat, CENTY Toys India, VTech Anz, Stemtoy, Wild Republic Australasia and Mizzie The Kangaroo to the Toy Fair 2027 line-up!

Save the date: 28 February – 3 March 2027

From exciting products and brands to four days of connecting with the industry, there’s so much to look forward to at Toy Fair 2027.

And we’re still not finished… Stay tuned for more exhibitor reveals coming soon!

18/09/2026

More TOY FAIR 2027 Exhibitors Revealed!

The line-up keeps growing, and we’re excited to reveal the next exhibitors joining us at the 2027 Australian Toy, Hobby & Licensing Fair!

Say hello to CONNETIX, My Creative Box, Axis Toys, Impact Merch. formally Impact Posters, Jasnor (Australia) Pty Ltd and BMS Brands Australia.

They’ll be joining us for four action-packed days of new products, exciting brands, industry connections and everything toys!

Save the date: 28 February – 3 March 2027

We’re not done yet… There are plenty more exhibitor reveals coming your way!

Who are you hoping to see at Toy Fair 2027?

11/09/2026

THE TOY FAIR 2027 EXHIBITOR REVEALS CONTINUE!

We’re excited to reveal our next group of exhibitors joining us at the 2027 Australian Toy, Hobby & Licensing Fair!

Get ready to see Kawada Australia, Southern Model Supplies, Paper Pops, IMC Toys and Pink Poppy at Toy Fair 2027 as we bring the industry together for four incredible days of new products, exciting brands, connections and plenty of inspiration.

Save the date: 28 February – 3 March 2027

And there’s plenty more to come… Keep your eyes peeled as we continue to reveal who’ll be joining us at Toy Fair 2027!

04/09/2026

THE COUNTDOWN TO TOY FAIR 2027 IS ON!

We’re kicking off our exhibitor reveals and couldn’t be more excited to announce that Toynamics Australia, Asmodee ANZ Fulfilment, Winning Moves Australia, Kaiko Fidgets, The Scale Modellers Supply Official Group, Spin Master Global, House of Marbles - Trade/B2B and Keldan International will be joining us at the 2027 Australian Toy, Hobby & Licensing Fair!

Save the date: 28 February – 3 March 2027

Get ready for four huge days bringing the toy industry together to discover what’s new, connect with the industry and get a first look at the products and trends set to make an impact in 2027.

And this is just the beginning…

Stay tuned as we reveal even more of the incredible exhibitors joining us at Toy Fair 2027!

08/07/2026

The ATA would like to welcome their newest member to the ATA family - .

Wooden Playroom Pty Ltd is an Australian wholesale distributor specialising in premium educational, open-ended and developmental play brands made in Europe.
Based in Adelaide, South Australia, we partner with independent toy stores, educational suppliers, children's boutiques and specialty retailers across Australia, providing access to carefully selected brands that combine exceptional design, quality and long-term play value.

You can find Wooden Playroom Pty Ltd at https://lnkd.in/gADjG7as

07/07/2026

The official theme for the 2026 National NAIDOC Week is "50 Years of Deadly"

03/07/2026

And just like that... it's over! 🙁

What an incredible couple of days at our Sydney Mid-Year Toy Previews! Here's a look back at some of the highlights and the amazing energy that made the event so special.

A huge thank you to all of our incredible exhibitors for bringing the fun, the excitement, and the latest products to life. We couldn't do it without you! ❤️

Now it's time to look ahead... Mark your calendars for 28 February – 3 March 2027 and join us at the Australian Toy, Hobby & Licensing Fair at MCEC Melbourne for even more innovation, networking, and fun.

See you at Toy Fair and thank you to our amazing Sydney Mid-Year exhibitors!

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