Australian Toy Association

Australian Toy Association The ATA is an independent, financially strong well resourced industry body representing the Australian Toy Industry.

Today ATA's members are involved in a large variety of children's products ranging across toys, hobbies, nursery, clothing, confectionery, games (board, electronic & video), CDs, books, collectibles, car safety, furniture, sports, lifestyle & licensed products. This reflects the increasing diversification of ATA's membership as they develop to meet the changing needs of a quickly evolving society.

05/06/2026

Step into the future of play at the Sydney Mid-Year Toy Preview!

See the products everyone will be talking about in 2026, meet the brands behind them, and get inspired by the latest trends shaping the industry.

It’s the perfect opportunity to discover what’s new, make valuable connections, and be part of the excitement alongside fellow industry professionals.

We’ll see you there!

03/06/2026

Another exhibitor reveal has arrived!

Sydney Mid-Year Toy Preview is nearly here, and we’re excited to introduce more exhibitors for this year’s event.

Kicking off with Belta Brands , TNW Australia, All Brands Toys, Geek X Distribution, William Valentine Collection and Johnco.

Register now and join us for an exciting and fun preview of what’s new in the toy industry!

01/06/2026

The countdown continues!

As we get closer to Sydney Mid-Year Toy Preview, we’re sharing more of the exhibitors set to join us.

Starting with Acton Sales Australia, Oh Flossy Kids Makeup, Axis Toys, Happydistribution, Headstart Toys and Australian Toy Distributors.

Register now and join us for an exciting and fun preview of what’s new in the toy industry!

29/05/2026

What’s going to be the next big thing in toys for 2026?

Find out at the Sydney Mid-Year Toy Preview.

From fresh ideas and upcoming launches to industry favorites and hidden gems, this is where the toy industry comes together to see what’s ahead.

Whether you’re looking to discover new products, catch up with suppliers, or simply soak up the atmosphere, this is an event you won’t want to miss.

And finally we are so happy to announce our Kidult/Grwon Up Product of the Year.But first help us congratulate our final...
28/05/2026

And finally we are so happy to announce our Kidult/Grwon Up Product of the Year.

But first help us congratulate our finalists...
VTech Karaoke Light Party - VTech Toys ANZ
Pokemon TCG: Mega Evolution Elite Trainer box - Banter Toys & Collectibles

And your winner is...
Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL - Mattel.

27/05/2026

More exhibitors, more excitement!

Sydney Mid-Year Toy Preview is getting closer, and it’s time to reveal another group of exhibitors taking part this year.

Starting with The Brand Licensing Group, Nourish by Nature, Crazy Skates, Southern Cross Cycles, Plum Play Australia and Jellystone Designs.

Register now and join us for an exciting and fun preview of what’s new in the toy industry!

After an incredibly close competition, we’re proud to announce your Specialty Product of the Year.First, congratulations...
26/05/2026

After an incredibly close competition, we’re proud to announce your Specialty Product of the Year.

First, congratulations to our finalists:
NeeDoh Nice Cube 2025 Assortment - William Valentine Collection
Galactic Cruise - Meeple

And your winner is...
Micro Rock & Go - Micro Scooters Australia & NZ

25/05/2026

The exhibitor reveals continue!

With Sydney Mid-Year Toy Preview fast approaching, we’re unveiling more of the incredible brands you’ll see at the event.

Kicking off with Zimbler Pty Ltd, Ventura International Pty Ltd, Couture Kingdom, Winning Moves Australia, Asmodee ANZ Fulfilment and Pink Poppy.

Register now and join us for an exciting and fun preview of what’s new in the toy industry!

22/05/2026

The countdown is on, Sydney Mid-Year Toy Preview is just around the corner, and registrations are open!

Be among the first to explore upcoming trends and exciting new products shaping the toy industry.

Connect with industry professionals, discover what’s next, and enjoy an action-packed event filled with inspiration and innovation.


We're thrilled to reveal the winner of Plush Product of the Year.Firstly, let us congratulate our finalists:Hug-A-Lumps ...
21/05/2026

We're thrilled to reveal the winner of Plush Product of the Year.

Firstly, let us congratulate our finalists:
Hug-A-Lumps (Medium) by ZURU - All Brands Toys
Aphmau MeeMeows 6" Mystery Plush Ice Cream - Banter Toys & Collectibles

And your winner is...
Scruffaluvs Single Pack - Moose Toys

Address

Level 4, 22 Albert Road
Melbourne, VIC
3205

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+61393202600

Website

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