03/06/2026
We hope you will be encouraged as we share the story of Alleah*, a 39 year old mother of 4 children, who helps support her family by selling tomatoes, chili, and cabbage at a small local market. She was earning approximately 600 Ethiopian Birr per day (approximately AUD $5), however she did not have a robust savings strategy in place.
Alleah joined the Village Savings and Loan Association (VSLA) group run by New Hope Ethiopia, consisting of 24 members who meet regularly to save money together and support one another financially.
Alleah received training through the program and developed a habit of saving money weekly. So far, she has amassed 12,000 Ethiopian Birr (approximately AUD $106) and is encouraging other women in her community to practice saving.
*(not her real name)