Sydney Markets Foundation

15/10/2026

A cherry special way to support our community! 🍒

Thank you to Toyota Material Handling (TMHA) , a proud sponsor of the Cherry Ball, for supporting Sydney Markets Foundation and our market community.

Adding to the excitement, a special cherry-wrapped Toyota forklift will go under the hammer on the night! It’s a standout auction item you won’t want to miss. 🍒🔨

🎟️ Join us for a night of celebration and giving back. Secure your Cherry Ball tickets and be there for the bidding: https://sydneymarketsfoundation.com.au/cherry-ball-2026/

Together with Freshmark, we’re also sharing Toyota’s latest offer with our market community: a clearance of selected new 2025 and 2026 plated Toyota forklifts.

Considering a new forklift? Contact your nearest Toyota Material Handling branch to explore the available deals.

Offer details and full T&Cs:
https://www.toyotamaterialhandling.com.au/product-sale-offers/

Selected stock only, while stocks last. T&Cs apply.

09/10/2026

Your Cherry Ball entertainment line-up is here! 🍒✨

🎤 James Tobin is your MC for the night
✨ Alisa Gray brings the glamour to the stage
🎶 Brown Sugar provides your dance floor soundtrack

Dress up, gather your favourite people and join Sydney Markets Foundation for a night supporting Wings and its work helping seriously ill children reach specialist care.

📅 Saturday 28 November 2026
📍 Waterview, Bicentennial Park, Sydney Olympic Park

Swipe to meet the line-up, then book your tickets here: sydneymarketsfoundation.com.au/cherry-ball-2026/

01/10/2026

Behind every box of fresh produce is a family, a story and a community. 🍒❤️

The Cherry Ball and 45th Annual Cherry Auction bring our fresh produce industry together for a night that's about so much more than celebrating. It's about supporting families when they need it most.

All funds raised, support Little Wings, helping seriously ill children from regional and rural communities get to the treatment they need, faster, along with the Sydney Markets Foundation's work across our community. Our growers are behind it, and we'd love you to be too.

🍒 Cherry Ball 2026
📅 Saturday 28 November
📍 Waterview, Bicentennial Park, Sydney Olympic Park

Tickets are on sale now. Secure your seat here: https://mayhem.eventsair.com/cherry-ball-26/register/Site/Register, and if you can't make it, you can donate generously here: https://www.givenow.com.au/smf-cherry-ball-little-wings-fundraiser

Freshmark Toyota Material Handling (TMHA)s Cherry Growers Australia Sydney Markets Perfection Fresh Australia

04/09/2026

🍒 TICKETS ARE ON SALE | CHERRY BALL 2026

The Cherry Ball is back! Join us for an unforgettable night as the Sydney Markets Foundation proudly supports Little Wings, helping seriously ill children from regional and remote NSW access the medical care they need. ❤️

🎟️ Early bird tickets are on sale now until 30 September - secure your ticket today: https://bit.ly/4zWoqzs

Gather your friends, colleagues or clients and be part of a spectacular evening of entertainment, dining and the iconic Cherry Auction, where the first box of cherries of the season will go under the hammer to help raise vital funds for Little Wings.

Sydney Markets Perfection Fresh Australia Toyota Material Handling (TMHA) Cherry Growers Australia

25/05/2026

What a wonderful evening we had last Friday night! 🍒✈️

We had the privilege of visiting the Little Wings HQ to celebrate the incredible success of the 2025 Cherry Auction & Ball!

Acknowledging the extraordinary generosity of our Cherry Royalty, the Parisi & Khanafer Families, and all of the other amazing sponsors of the event; together you made it a resounding success.

Your contributions made a truly lasting impact, helping to support regional families with seriously ill children who rely on Little Wings to get them to the care they need.

Sydney Markets Foundation was proudly recognised for our contribution, with the entire Little Wings air and ground fleet now branded with our refreshed logo. How fantastic does it look? 🛩️

As we head into our third year of this meaningful partnership, we are reminded of why it matters, the real families who rely on Little Wings every single day. That’s what drives us, and we couldn’t be more excited for the year ahead.

07/01/2026

At Sydney Markets Foundation, we’re proud to support the incredible work of Little Wings — helping regional families access lifesaving medical care, without the added burden of travel costs or separation. ❤️✈️

Meet Oscar, a 6-year-old from Armidale, NSW. Oscar lives with cystic fibrosis and requires ongoing specialist care at HNEkidshealth. Thanks to Little Wings, Oscar and his family can travel to and from appointments safely and completely free of charge, staying together during what can otherwise be an incredibly stressful time. Oscar’s mum, Carmen, shared that the Little Wings service has taken away so much worry and replaced it with care, hope and connection — something we’re honoured to help make possible.

This is exactly what the Sydney Markets Foundation fundraising and advocacy supports — real flights, real families, real relief. Through initiatives like the iconic Cherry Auction, funds raised go directly towards providing free air and ground transport for children and families who need it most, ensuring geography never becomes a barrier to healthcare. 🍒

Thank you to our Cherry Kings and Queens from Parisi and TRIMS FRESH Merrylands, as well as all the industry supporters who gave generously and who continue to stand alongside Little Wings. Together, we’re putting country families first and helping keep them where they belong — together.

03/12/2025

Still feeling the high from the incredible success of the night - the Cherry Ball 2025 and Cherry Auction. $260,000 raised for our charity partner Little Wings.

We had such a blast with everyone who attended, our MC Dare, the Live and Silent Auctions (that raised funds for the Sydney Markets Foundation), and the incredible band Brown Sugar Music.

Thanks to everyone who made it such a successful fundraising event that has made history and to all who sponsored, supported, contributed!
👑♥️🪄🕺🪩🍒

01/12/2025

🍒 Record-breaking Cherry Auction!

This year’s Sydney Markets Cherry Ball raised an incredible $260,000 for Little Wings - our greatest result ever.

For the first time in the auction’s 44-year history, we crowned two Cherry Royalty winners, Parisi Sydney and TRIMS FRESH Merrylands, both taking home the Cherry King & Queen titles.

Sydney Markets Foundation CEO Meegan George said, “The Cherry Ball brings together growers, retailers and supporters to celebrate our incredible Australian produce and make a real difference. This year’s record-breaking result shows just how deeply our community cares.” All funds go directly to Little Wings, helping provide free air and ground transport for seriously ill children in regional and rural areas. “Every bid truly changes lives and demonstrates the generosity of our community. This result surpasses all expectations.”

Little Wings CEO Clare Pearson shared her gratitude, “Every single dollar counts. These much-needed funds will allow us to expand our services so more families can access the care they need, when they need it most.”

A huge thank you to our incredible donors - including Sydney Markets Credit Services and the consortium of businesses who helped push this year’s total to new heights.

And of course, congratulations to our Cherry King & Queen! 👑🍒

27/11/2025

✨ The Winner Is Here! ✨

The wait is over – the 2025 Cherry Selection champion has been crowned! 🍒

From eight of the finest growers who supply Sydney Markets, Smiths Fruit has taken out the top spot for the second year running.

Their winning box of cherries comes straight from the picturesque Warby Range Orchard in Wangaratta, Victoria, to wholesaler Antico International – and wow, they’re stunning!
Think large, heart-shaped cherries, with garnet-coloured skin and red-pink flesh that tastes as good as they look. These beauties were the standout among fierce competition.

🏆 Two years in a row? The Smith family must be doing something magical with that soil! Last year’s variety was different to this year’s – but they still took the gong!
📅 The winning box will be auctioned at the 44th Annual Cherry Auction & Ball this Saturday night, raising funds for Little Wings, the Sydney Markets Foundation’s chosen charity
💰 Last year we raised a record-breaking $165k!
👉 How much do you think we can raise this year? Drop your guess below! 🍒

24/11/2025