20/08/2024
NEW EXCLUSIVE SUNCREEN PARTNER – LA ROCHE-POSAY
We are delighted to announce our exclusive sunscreen partnership with La Roche-Posay, the number one skincare brand recommended by dermatologists worldwide. The new five-year partnership will support critical research into lifesaving melanoma treatment and accelerate awareness of sun safety.
“Australia's alarming skin cancer rates demand a united front. We are so proud to stand with Melanoma Institute Australia (MIA) to raise awareness on sun safety and pioneering critical research in the treatment of skin cancer,” - Alex Davison, CEO, L’Oréal Australia & New Zealand.
Under the partnership, Melanoma Institute Australia’s logo will feature on La Roche-Posay’s Anthelios SPF50+ range from late 2024.
“Our organisations have many synergies – as global leaders in our respective fields, we are evidence-based, driven by science, and have a clear focus on reducing the burden of melanoma in our country,” - MIA CEO Matthew Browne.
“We also share a passion for encouraging Australians to enjoy our great outdoors, but to do it safely. This 5-year partnership will not only see our collective voices raise much-needed awareness about sun safety, and keep it top of mind for all Australians, but it will also help fuel MIA’s vital research to find new and more effective treatments to save lives from melanoma.”
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