17/06/2026
"Alcohol is an accelerant for violent environments."
Jess Hill is a coercive control academic and industry professor at UTS, who recently told The Briefing podcast how she has seen violence against women and children spike around Australia's big sporting events, like the State of Origin and AFL Grand Final.
As Jess says, alcohol accelerates violence. So when ads on jerseys, in stadiums and across broadcasts combine with harmful ideas about masculinity and aggression, this has reinforced environments where violence is more likely and more severe.
Back in 2024, she was a member of the Federal Government's expert panel that called for limits on the amount of alcohol ads shown during sport - one of many actions that could help reduce violence against women and children.
Two years later, amid a crisis of this magnitude, our leaders have yet to act. But there is hope, as Australia's media regulator ACMA [tag] is right now considering whether to remove a 'sports loophole' that has allowed wall-to-wall alcohol ads on TV broadcasts.
To hear more from Jess, check out her The Briefing podcast episode (she begins from 10:20): https://bit.ly/3QlI1aE