Australian Business Events Association

Australian Business Events Association ABEA is committed to representing and supporting the Australian Business Events Sector. Who is the Australian Business Events Association? How was it formed?

What is the Business Events Industry

The Business Events Industry has a critical role to play in our economy’s success. Business events are an enabler for all industries to come together to do business, innovate, develop workforces and trade – we foster the prosperity of our economy and society. Size of the industry

The Australian Business Events Industry generates $36 billion annually in di

rect economic benefit and employs an estimated 300,000 people directly and thousands more indirectly. It comprises tens of thousands of businesses ranging from multinationals to ‘mum and dad’ small businesses; it is far more wide-reaching than convention centres and event organisers. The Australian Business Events Association Ltd (ABEA) is the leading industry body responsible for representing and supporting the prosperity of the organisations and people that work in, or benefit from the Australian Business Events Sector. ABEA represents the unified ambitions of the Australian business events industry and its people. We will drive real impact regarding sector growth and development through advocacy, member support and innovation. The work to spearhead the new Association has been led by a Project Development Group, comprised of directors from the three Associations. They have announced that widely respected industry stalwart, Peter King has been appointed as Chair. King was most recently the CEO of the Melbourne Convention and Exhibition Centre. The Australian Business Events Association (ABEA) was formed by the unification of the Association of Australian Convention Bureaux (AACB), the Australian Convention Centres Group (ACCG), and the Exhibition & Events Association of Australasia Ltd (EEAA). Why was the Australian Business Events Association founded? The business events industry of Australia called over many years to unify the sector. The most recent research conducted in 2022 revealed that 84% of survey respondents wanted a unified body representing the sector to government, and the broader business community. It was deemed that the duplication of services by numerous associations resulted in inefficient use of industry funds, with multiple advocacy voices creating confusion with stakeholders and diluting industry messaging. Multiple consultations revealed the industry wanted one organisation to:

- Educate and develop professionalism throughout the industry via unified and commercially viable conferences, events, awards, training and education programs
- Support key national issues such as workforce challenges, WHS, sustainability and leadership development
- Build a strong, mutually beneficial national community of event professionals that attracts others
- Represent the sector to state and federal governments
- Commission research to build strong advocacy, policy and economic positions
- Raise awareness and understanding of the sector, its impacts and importance
- Directly feed the state and territory-based challenges and solutions into the national conversation

Address

Chatswood, NSW

Telephone

+61435505467

Website

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The EEAA delivers a year round program of services to its members. These are clustered into specific program areas: Leadership - providing a strong and effective voice for the industry - being the peak body for the major investors in the sector Advocacy - lobbying on issues that matter to the industry and association members - representing industry in government and industry forums Marketing Communications - delivering communications programs that raise awareness of the association and its work - delivering marketing campaigns that promote the power of the exhibition channel through campaigns such as Got a Passion which has been running for almost 2 years Research - leveraging the knowledge and insights of members to deliver evidence that informs advocacy and marketing - conducting research about the effectiveness of Exhibitions and the value of bringing buyers and sellers face-to-face in trade and consumer shows - participating in industry benchmarking studies Risk Management - delivering OH&S Accreditation for members through Marsh Professional Standards - administering a Code of Ethics and applying it to all members Events - delivering the Annual Awards for Excellence program to recognise the best shows, suppliers, teams and individuals - promoting thought leadership and professional development through the annual Leaders Forum - delivering the Annual Conference to promote professional development among the staff of member organisations - delivering year-round seminars and workshops on current issues - delivering year-round networking events to build a stronger community in the exhibition sector and broker introductions across the membership Education - providing Training and Development courses to foster the ongoing development of skills and competencies