09/06/2026
On 10 December 2025 - six months ago to the day - the Heads Up Alliance stood on the sunny lawns of Kirribilli House, alongside survivor parents and other advocates, to hear the Australian Prime Minister deliver an important speech.
He began his speech by declaring he’d never been prouder to lead the nation. He spoke about Australian families finally reclaiming guardianship of their children from Big Tech’s hold over them. About a nation prioritising its youth over vested interests and finally saying “enough is enough”.
It was a soaring, hopeful speech, worthy of our enthusiastic applause.
In a scene that might only happen in this great country, he then donned an apron, fired up the BBQ and cooked some snags for his appreciative guests.
Unbeknownst to us, in that same moment that Australia took a stand for the future of its children, as the Prime Minister was turning the sausages to ensure an even char, Big Tech was putting the final touches on its designs for a simple but devastating counter-play.
The plan? To ignore the will of the Australian people as expressed through its Parliament; to pretend to try very hard to comply while actually not complying at all; to give the impression that the law is unworkable; and to ensure that the setback they suffered in Australia would not be replicated anywhere else in the world.
And so it is coming to pass.
No sooner had the First Apron been laundered, social media companies reported to eSafety that they had deleted 4.7 million accounts for under 16’s (since revised to upwards of 5 million).
The eSafety Commissioner declared it a “significant outcome.” And the Prime Minister, perhaps not quite versed in the cunning of social media companies, also seemed impressed: "It’s encouraging that social media companies are making meaningful efforts to comply with laws and keep kids off their platforms”.
Except, they weren’t.
Ask any Australian parent.
And the 4.7 million number was a flat-out lie.
It was soon revealed that this figure included inactive accounts, duplicate accounts and accounts that had already been deleted but continued to exist in the backend of the platforms.
By late March it appeared that the government was cottoning on to Big Tech’s dirty tricks with the Communications Minister Anika Wells declaring: “The kind of tactics we’re seeing deployed by social media platforms to undermine Australia’s world-leading law are right out of the big tech playbook”.
But then yesterday, it seemed we took a step, well, backwards - a step in the wrong direction.
We’re not quite sure what to make of the PM’s media statement in which he repeats the discredited numbers of “more than 5 million under-16s accounts removed, deactivated or restricted.“
Parents have already had it up to here with the spin of tech companies. The last thing we need is our PM propagating them too.
Six months after the Prime Minister’s lofty speech, and eighteen whole months after the legislation first passed into law (ostensibly to give tech companies 12 months to prepare - not plot), we can’t afford any more missteps or grace.
We now look to the Prime Minister for leadership with a clear-eyed understanding of how tech companies have played us, and an unwavering determination to hold them to account.
Even if it means booting them out of Australia altogether for their brazen disregard of our nation’s laws and the will of the Australian people, so be it. Our children deserve it.