01/09/2026
The Cradle Coast of Tasmania is home to people who are committed to making the west coast, north west Tasmania and King Island better places to live, work and study. Brand Tasmania is seeking to understand why people choose to live in Tasmania and what might motivate them to leave, with the research intended to help inform decision-makers.
The survey will provide valuable insight into the complexities of living in this island state, asking people what they find easy or challenging about life in Tasmania. Brand Tasmania has commissioned Dr Lisa Denny and the University of Tasmania's Tasmania Policy Exchange (TPE) to investigate the experiences of people living across the state.
People are what makes a place come alive. Many individuals have been drawn to Tasmania for its pristine wilderness and quiet culture. While others have had to find what they desired elsewhere. The research undertaken will explore the factors that influence people's decisions to move to or leave from Tasmania, including work, university, career opportunities and other aspects of life.
Cradle Coast NRM will benefit from the research outcomes, using these insights to help guide future decisions and strengthen our understanding of the needs and experiences of people across the region.
The unvarnished, honest opinions and perspectives shared through the survey will help build a clearer picture of life in Tasmania and contribute to shaping a better future for everyone here.
To better understand what Tasmanians need in the future, we’re inviting you to participate in a short survey about your experiences living here. We’d love to know what is easy or hard about living in Tasmania, how connected you feel to your community, and the things that may influence you to leave or stay in your local area and in Tasmania.
✖️ tasmanian.com.au/population-survey
The survey takes 7 minutes to complete and is completely anonymous. It is open to anyone age 18 or older who is either currently living in Tasmania, or has lived here sometime in the past five years.
Share your thoughts, and you can choose to go into a prize draw to win one of five $50 gift cards.
Thank you for helping to shape Tasmania’s future!
This study has been approved by the University of Tasmania Human Research Ethics Committee (H40733).