21/08/2023
What an amazing few weeks of sport for Brisbane and the world!
The Women's FIFA World Cup in Australia has defied expectations and smashed key performance indicators across crowd numbers, ticket sales and television viewership across the world.
Some key stats:
⚽ Stadium attendance - 1,977,824 fans attended stadiums across the 64 matches. 75,784 people attended last nights final in Sydney - a record home audience for a women's football match in Australia and the third largest in Women's World Cup history
⚽ Standout viewership - The Matildas’ semi final against England reached 11.15 million Australians nationally, with a national average audience on Seven and 7plus of 7.13 million, making it the most watched TV program since the OzTAM audience measurement system started in 2001.
⚽ Tourism - Tourism Australia estimates the 35-match tournament to have an economic benefit worth $385 million.
Let this serve as yet another example of Australia and New Zealand's sports hosting abilities (and Brisbane's) and act as another globally defining event in Australia, until another one takes place, the 2032 Brisbane Olympic and Paralympic Games.