Queensland Tourism Industry Council - QTIC

Queensland Tourism Industry Council - QTIC The voice of Queensland's tourism and hospitality industry We represent the interests of the state’s more than 60,000 tourism businesses.

The Queensland Tourism Industry Council (QTIC) is Queensland’s peak tourism industry body and the leading advocate for Queensland’s tourism and hospitality sector. As a not-for-profit, membership-based organisation, QTIC provides members with a voice to government, networking opportunities, industry updates and access to unique business programs.

Advocacy in action! We're pleased to see the Queensland Government, Tourism and Events Queensland and RACQ launch the ne...
17/06/2026

Advocacy in action! We're pleased to see the Queensland Government, Tourism and Events Queensland and RACQ launch the new Regional Rewards campaign – an initiative QTIC has strongly advocated for to help drive visitation and visitor spending across regional Queensland.

The campaign offers 10,000 discounts of $100 on eligible regional experiences, providing a valuable boost for operators and local communities.

This is another example of what can be achieved when industry and government work together to support Queensland tourism.
✅ 10,000 x $100 discounts available
✅ Eligible regional tours, attractions and experiences
✅ Bookings open until 31 July 2026 (or until sold out)
✅ Travel valid until 4 October 2026

Regional Rewards joins a growing list of recent advocacy wins for our industry, reinforcing the importance of a strong and united tourism voice. Read more: https://hubs.la/Q04lFT4H0

Queensland’s top tourism towns and tour guide for 2026 have officially been crowned!From the Whitsundays to the Sapphire...
16/06/2026

Queensland’s top tourism towns and tour guide for 2026 have officially been crowned!

From the Whitsundays to the Sapphire Gemfields, these winners remind us that tourism is about more than places, it's about the people who bring them to life and make every visitor feel welcome.

Congratulations to our 2026 winners:
⭐ Top Tourism Town: Stanthorpe – Southern Downs and Granite Belt
⭐ Top Small Tourism Town: Airlie Beach – Tourism Whitsundays
⭐ Top Tiny Tourism Town: Toogoolawah – Queensland Country
⭐ Top Tour Guide: Jeb Connelly, Jebs Gems Tag A Long Tours

Whether it's a local sharing their favourite hidden gem, a guide bringing stories of Country to life, or a community rolling out the welcome mat, these winners represent the very best of Queensland tourism. Meet all the 2026 finalists! https://hubs.la/Q04lw3GC0

15/06/2026

Our recent World Environment Day Lunch in Noosa was featured on 7NEWS Australia, helping bring an important industry conversation into the spotlight: regenerative tourism.

As travellers seek more meaningful and sustainable experiences, tourism has an opportunity to do more than minimise its footprint. Regenerative tourism is about giving back, treading lightly and ensuring the places we visit are left better than we found them.

At this year's event, industry leaders explored how tourism can help restore natural environments, strengthen communities and create a more resilient future for Queensland.

Noosa Council, Tourism Noosa

If your business uses terms like “sustainable”, “eco-friendly” or “green”, there’s an important regulatory change coming...
12/06/2026

If your business uses terms like “sustainable”, “eco-friendly” or “green”, there’s an important regulatory change coming.

From September 2026, new European consumer protection rules will require all environmental and sustainability claims to be clearly evidenced and backed by recognised third-party verification. These rules apply to any business marketing to European consumers, including Queensland tourism operators.

To help operators prepare, EarthCheck in partnership with QTIC has developed a practical guide tailored to our industry. It explains:
✅ What’s changing
✅ What claims may be considered high risk
✅ How to ensure your messaging is accurate and supported

With greater scrutiny from regulators and booking platforms, now’s the time to review your sustainability messaging and ensure it stands up to scrutiny 👉 https://hubs.la/Q04k__r00

More than 140 committed tourism and industry leaders joined us in Noosa for our World Environment Day Lunch this week.To...
11/06/2026

More than 140 committed tourism and industry leaders joined us in Noosa for our World Environment Day Lunch this week.

Together, we explored how regenerative tourism can create positive outcomes for people, place and planet, and what it means to move from commitment to practice in shaping a more sustainable future.

As Queensland looks ahead to major opportunities, including Brisbane 2032, the balance between growth and environmental stewardship has never been more important. Our tourism success is built on extraordinary natural assets. From beaches and reefs to rainforests, national parks and unique wildlife. Protecting these places is essential for future generations.

Thank you to everyone who joined us and contributed to the discussion. Relive the day through our event gallery 📸 https://hubs.la/Q04k--_W0

QTIC’s annual NAIDOC Corporate Breakfast returns to Brisbane, Meanjin on 8 July, bringing together industry leaders and ...
10/06/2026

QTIC’s annual NAIDOC Corporate Breakfast returns to Brisbane, Meanjin on 8 July, bringing together industry leaders and changemakers for a morning of storytelling, music and connection.

A standout feature of this year’s program is a panel of young First Nations business leaders and entrepreneurs whose ideas and ambition are shaping Queensland’s tourism landscape.

🔹 Mundanara Bayles, Founder of BlakCast and Co-Founder of BlackCard Pty Ltd
🔹 Libby Cook-Black, Founder and Managing Director of Thefemaleco, Founder of Female First and Co-Founder of Southern Cape Farm
🔹 Troy Casey, Managing Director of Blaklash Creative, Director of Magpie Goose and Chairperson of Aboriginal Art Co
🔹 John Paul Janke, National Indigenous Affairs Editor at NITV and SBS On Demand

Join us to hear from these panelists as they build businesses, create opportunity and redefine what the future of tourism and enterprise looks like across Australia: https://www.qtic.com.au/events/qtic-naidoc-corporate-breakfast/

Last month, the QTIC team attended the Queensland Small Business Expo, connecting with operators from across the state a...
08/06/2026

Last month, the QTIC team attended the Queensland Small Business Expo, connecting with operators from across the state and discussing the realities of running a small business in today's environment.

From workforce challenges to growth opportunities, it was valuable to hear firsthand about the issues shaping the small business community and to share information about the support available through QTIC.

Alongside a program of panel discussions and exhibitors, our team was also on the exhibition floor throughout the day, meeting with operators and hearing their perspectives.

Thanks to everyone who stopped by for a chat!🌟

04/06/2026

Check your inboxes, the latest edition of Your Tourism Voice is out! 📢

We share two major advocacy wins for Queensland tourism and QTIC's latest workforce initiatives that are getting students out of the classroom and into immersive tourism career experiences.

Read all the insights in the full newsletter 👀 https://hubs.la/Q04k1fp50

Sign up to our mailing list to stay across the latest tourism news, events and wins 📰 https://hubs.la/Q04k1mTK0

03/06/2026

In a positive advocacy outcome for Queensland tourism, the State Government has amended proposed e-mobility laws to allow 12–17-year-olds to use e-mobility devices under parental supervision. This is an important outcome for many tourism operators across the state.

QTIC worked closely with members and government throughout the consultation process, advocating for greater recognition of tourism businesses and the unique role they play in delivering safe visitor experiences.

Thank you to the operators who shared their insights, experiences and concerns. Your contributions helped ensure our collective voice was heard and brought an industry perspective to the discussion.

Congratulations to the 325 QTIC members recognised through the Best of Queensland Experiences program 👏This year, 74 mem...
29/05/2026

Congratulations to the 325 QTIC members recognised through the Best of Queensland Experiences program 👏

This year, 74 members achieved Gold recognition, alongside 79 Silver and 171 Teal recipients, showcasing the outstanding experiences Queensland operators continue to deliver for visitors across our state.

It’s particularly encouraging to see strong industry engagement with sustainability certification and continuous improvement initiatives, helping position our Sunshine State as a leader in sustainable and high quality visitor experiences.

Thank you to all operators continuing to raise the bar for our state’s visitor economy!

Address

Level 5, 189 Grey Street
Brisbane City, QLD
4101

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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+61732361445

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