(f)route
www.froute.com.au
(f)route is a collective of artists and ‘fruitists’ based in East Gippsland. (f)route plans for the convergence of art and agriculture, food and community, landscape and environment, enterprise and optimism, health and happiness, travellers and locals. At the moment its core is its trademark (f)route breakfasts in fruity places – be it backyards, orchards or fruit shop
s. These breakfasts are for locals and travellers. They
have become an open platform for ideas that shift
the way things are done in small communities. Over the last 2 years, (f)route has generated its own
(admittedly) unwieldy response to a lack of resources and infrastructure, with a sense of the poetic, juxtaposed with an abundance of space and place, and stories of succulence. Good sense is starting to be made of ideas that were once driven by mere instinct and chutzpah. (f)route is now developing a social enterprise because it believes that although the traditional
marketplace continues to fail East Gippsland’s
creativity, there is value in the existence of rural
communities, and that (f)route will find the
mechanisms that can assist ethical economic
development in remote communities.
