27/08/2026
The design for Oh! for OzHarvest, a purpose-led initiative transforming surplus produce into food and beverage products to reduce waste and support community food relief, by Weave won a Distinction in the Design for Good Category at our 2025 AGDA Awards.
Design Director Michael Longton writes “The challenge was to make a serious environmental and social mission feel joyful, accessible, and engaging for consumers.
The visual identity uses bold colour, expressive typography, and dynamic graphics to celebrate upcycled ingredients, clearly communicate the positive impact of every purchase, and make the range stand out on shelf. The packaging system and overall brand expression were designed to feel cohesive across the product range while translating complex sustainability messaging into a simple, engaging experience.”
More purposeful design to discover on the AGDA Website.