IFITT

IFITT The global eTourism knowledge network and community http://www.ifitt.net An experienced and respected Board manages IFITT operations and strategy.

IFITT provides an eTourism knowledge hub for tourism and technology experts, in industry and academia. It is one of the world's oldest tourism and technology non-profit organisations, founded in 1997 at the 4th ENTER Conference in Edinburgh, Scotland. The IFITT community comprises about 350 professionals from around the world, particularly Western Europe. In 2016, IFITT will host 23rd annual ENTER

Conference from 2-5 February in Bilbao, Spain. Information and Communication Technologies (ICTs) form the netware that enable today's global tourism and leisure industry in the developed world. Web based reservation systems, distributed multi-media systems, mobile work places and electronic markets are notable results of this development. Recently social networking and Web 2.0 influence the online reputation of tourism organisations and destinations, becoming critical for marketing and competitiveness. eTourism tools, technologies and methodologies can facilitate efficient networking of information systems in the tourism industry. The Federation extensively discusses and progresses the economic, consumer and organisational impacts of eTourism through events such as the ENTER conference, Workshops and IFITT supported publications. IFITT members include researchers and practitioners of eTourism who treasure the power of networking and global knowledge sharing for improving their competitiveness and innovation. Institutional members include organisations, companies and research institutes active in the eTourism space. IFITT is largely Internet-based, but has a registered base in Innsbruck, Austria. The Region of Tyrol, the city of Innsbruck, the Tyrolean Tourist Board and the Congress Centre Innsbruck, initiated the inaugural and early ENTER conferences, which led to the formation of IFITT.

Meet our ENTER27 Industry Speaker: Héctor Coronel!We are delighted to welcome Héctor Coronel, Director of Tourism at Mad...
02/09/2026

Meet our ENTER27 Industry Speaker: Héctor Coronel!

We are delighted to welcome Héctor Coronel, Director of Tourism at Madrid City Council, as an Industry Speaker at ENTER27 in Madrid.

With more than 25 years of experience in the tourism industry, Héctor brings extensive expertise in tourism marketing, destination development, hospitality, luxury tourism, and traveller experience. His career spans leading roles in international hospitality companies, academia, and tourism development.

Since 2020, he has been leading tourism for the Madrid City Council, bringing valuable perspectives on the destination and industry to ENTER27.

We look forward to hearing his insights and welcoming him to the ENTER27 community!

📍 Madrid, Spain
📅 ENTER27 | January 12th - 116th, 2027

https://ifitt.net/enter-conference/enter27/

One conference. Countless perspectives. Extraordinary speakers.We are delighted to welcome Dr. Annette Toivonen as one o...
26/08/2026

One conference. Countless perspectives. Extraordinary speakers.

We are delighted to welcome Dr. Annette Toivonen as one of the keynote speakers at ENTER27.

Dr. Toivonen is a pioneering researcher in sustainable space tourism and one of the world's leading experts exploring what happens when tourism extends beyond our planet. Her work bridges tourism, sustainability, aviation, and futures research, offering a unique perspective on one of the most fascinating frontiers in tourism innovation.

Beyond academia, Annette is widely recognised as an expert commentator on the rapidly evolving New Space industry, with appearances on CNN, BBC, The Wall Street Journal, Deutsche Welle, Euronews, and many other international media outlets.

As tourism continues to evolve alongside technological innovation, her keynote will challenge us to think beyond today's destinations and consider the future of travel in entirely new ways.

Join us in Madrid, 12–16 January 2027, to hear Annette Toivonen and other leading scholars who are shaping the future of tourism technology.

https://ifitt.net/enter-conference/enter27/

Carlos Flavián is one of the distinguished keynote speakers at ENTER27.A globally recognized researcher in marketing, co...
19/08/2026

Carlos Flavián is one of the distinguished keynote speakers at ENTER27.

A globally recognized researcher in marketing, consumer behaviour, and human–technology interaction, Carlos has made significant contributions to understanding how emerging technologies—including generative AI, virtual and augmented reality, and service robots—are transforming consumer experiences and service industries.

As a Highly Cited Researcher and Editor-in-Chief of the International Journal of Consumer Studies, Carlos brings a unique perspective on both the opportunities and challenges of digital transformation.

His keynote at ENTER27 promises thought-provoking insights into the evolving relationship between people and technology—an ideal fit with this year's conference theme, "Shaping Tourism Technology: Hype, Human Centricity and ROI."

Join us in Madrid, 12–16 January 2027, to hear from Carlos and many other leading scholars and practitioners shaping the future of eTourism.

https://ifitt.net/enter-conference/enter27/

12/08/2026

As IFITT is a truly global community, Estrekka wanted to share her welcome to ENTER27 in Spanish as well.

Whether you join us from Europe, the Americas, Asia, Africa, or Oceania, our goal remains the same: to bring together researchers, educators, practitioners, and innovators from around the world to exchange ideas and shape the future of tourism technology.

¡Nos vemos en Madrid!

https://ifitt.net/enter-conference/enter27/

12/08/2026

Every conference has a story—and every story begins with a warm welcome.

In this video, ENTER27 Conference Co-Chair Estrella Díaz invites the global eTourism community to join us in Madrid for an inspiring week of research, innovation, collaboration, and new ideas.

Whether you're a returning member of the ENTER community or joining us for the very first time, we look forward to welcoming you to Madrid on 12–16 January 2027.

Watch Estrella's welcome message and discover why ENTER27 is the place where the future of tourism technology comes together.

https://ifitt.net/enter-conference/enter27/

Have you submitted your full paper for ENTER27 yet?If not, now is the perfect time to take that final step.ENTER27 invit...
10/08/2026

Have you submitted your full paper for ENTER27 yet?

If not, now is the perfect time to take that final step.

ENTER27 invites researchers from around the world to share their latest work on the future of tourism technology under this year's conference theme:

Shaping Tourism Technology: Hype, Human Centricity and RO

Whether your research explores AI, digital transformation, smart destinations, recommender systems, robotics, sustainability, tourism analytics, human-computer interaction, or innovative research methods, we'd love to see your contribution.

A full paper submission offers more than just a conference presentation:
- Present your work to the international eTourism community.
- Receive double-blind peer review and valuable feedback.
- Publish your research in the Springer Scopus-indexed ENTER27 Conference Proceedings
- Join one of the world's leading conferences at the intersection of tourism and technology.

Full Paper submission deadline: 13 September 2026

Don't wait until the last minute: finish that manuscript and submit it!

We look forward to welcoming you to Madrid, Spain, on 12–16 January 2027

Learn more and submit your paper: https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Great research deserves great conversations.And some of the best conversations don't happen in the lecture hall.They hap...
09/08/2026

Great research deserves great conversations.

And some of the best conversations don't happen in the lecture hall.

They happen while strolling through historic streets, sharing dinner with new colleagues, or enjoying a glass of wine after an inspiring keynote.

That's why NTER27 is much more than an academic conference.

✨ Welcome Reception in the beautiful Jardines Cecilio Rodríguez, nestled in Madrid's iconic Retiro Park.

🏛️ A guided walk through the historic Madrid de los Austrias, discovering the city's rich heritage, vibrant atmosphere, and hidden gems.

🍽️ The ENTER27 Gala Dinner at the renowned L'Albufera Restaurant, where outstanding Spanish cuisine provides the perfect setting for celebrating new ideas, collaborations, and friendships.

And of course... while you're in Madrid, don't miss world-famous museums, lively plazas, authentic tapas, churros with chocolate, and everything this incredible city has to offer.

ENTER has always been about more than presenting research.

It's about meeting old friends, making new ones, finding future collaborators, exchanging ideas across disciplines—and being inspired by one another.

We can't wait to welcome the global eTourism community to Madrid, 12–16 January 2027

See you at ENTER27 https://ifitt.net/enter-conference/enter27/

Where great ideas meet a great venue.ENTER27 will take place at the Faculty of Economics and Business Studies, Universid...
07/08/2026

Where great ideas meet a great venue.

ENTER27 will take place at the Faculty of Economics and Business Studies, Universidad Autónoma de Madrid (UAM), one of Spain's leading public universities and an internationally recognised centre for excellence in economics, business, and tourism research.

Located on UAM's vibrant Cantoblanco Campus, the conference venue offers a modern academic environment designed for collaboration, inspiring discussions, and meaningful networking. With state-of-the-art lecture halls, seminar rooms, workshop spaces, and excellent transport connections to Madrid's city centre, it provides the perfect setting for the global eTourism community.

The Faculty itself is a leading hub for tourism education and research, bringing together expertise in destination management, hospitality, sustainability, digital transformation, marketing, cultural heritage, and international tourism policy. Its strong connections with industry and public organisations make it an ideal host for ENTER27.

We look forward to welcoming researchers, educators, students, and industry professionals from around the world to Madrid on 12–16 January 2027

Discover the venue and start planning your trip—we can't wait to see you there! https://ifitt.net/enter-conference/enter27/

05/08/2026

As IFITT brings together members from every corner of the world, we're pleased to continue our series of multilingual welcomes to ENTER27.

In this video, Conference Chair Cece Leung welcomes the global eTourism community to Madrid — this time in Chinese.

Our languages may be different, but our shared passion for tourism, technology, research, and collaboration connects us all.

We look forward to welcoming you to ENTER27, where the global eTourism community comes together to exchange ideas, inspire one another, and shape the future of tourism technology.

See you in Madrid!
https://ifitt.net/enter-conference/enter27/

05/08/2026

The journey to ENTER27 has begun!

In this special video message, Conference Chair Cece Leung warmly welcomes researchers, educators, industry professionals, and innovators from around the world to join us in **Madrid, Spain**, for the 27th ENTER eTourism Conference.

Whether you are returning to the ENTER community or considering attending for the first time, ENTER27 offers an inspiring opportunity to exchange ideas, present cutting-edge research, build new collaborations, and explore the future of information technology in travel and tourism.

We look forward to welcoming you to Madrid in January 2027!

Learn more about ENTER27 and submit your contribution:
https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

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