IFITT The global eTourism knowledge network and community http://www.ifitt.net An experienced and respected Board manages IFITT operations and strategy.

IFITT provides an eTourism knowledge hub for tourism and technology experts, in industry and academia. It is one of the world's oldest tourism and technology non-profit organisations, founded in 1997 at the 4th ENTER Conference in Edinburgh, Scotland. The IFITT community comprises about 350 professionals from around the world, particularly Western Europe. In 2016, IFITT will host 23rd annual ENTER

Conference from 2-5 February in Bilbao, Spain. Information and Communication Technologies (ICTs) form the netware that enable today's global tourism and leisure industry in the developed world. Web based reservation systems, distributed multi-media systems, mobile work places and electronic markets are notable results of this development. Recently social networking and Web 2.0 influence the online reputation of tourism organisations and destinations, becoming critical for marketing and competitiveness. eTourism tools, technologies and methodologies can facilitate efficient networking of information systems in the tourism industry. The Federation extensively discusses and progresses the economic, consumer and organisational impacts of eTourism through events such as the ENTER conference, Workshops and IFITT supported publications. IFITT members include researchers and practitioners of eTourism who treasure the power of networking and global knowledge sharing for improving their competitiveness and innovation. Institutional members include organisations, companies and research institutes active in the eTourism space. IFITT is largely Internet-based, but has a registered base in Innsbruck, Austria. The Region of Tyrol, the city of Innsbruck, the Tyrolean Tourist Board and the Congress Centre Innsbruck, initiated the inaugural and early ENTER conferences, which led to the formation of IFITT.

The future of tourism technology is being written now — and ENTER27 wants your contribution.The Call for Contributions i...
31/05/2026

The future of tourism technology is being written now — and ENTER27 wants your contribution.

The Call for Contributions is open for ENTER27 in Madrid, bringing together global experts exploring AI, smart tourism, digital transformation, ethics, data, immersive experiences, and the future of human-centred tourism systems.

Whether your work focuses on innovation, society, business impact, or meaningful human experiences, ENTER27 is your platform to share it.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Why did the smart destination become arrogant?Because it had too many followers.Have a nice weekend!
29/05/2026

Why did the smart destination become arrogant?
Because it had too many followers.

Have a nice weekend!

What happens when technological innovation meets human creativity, ethics, and meaningful experiences? ENTER27 will brin...
28/05/2026

What happens when technological innovation meets human creativity, ethics, and meaningful experiences?

ENTER27 will bring together global experts at the intersection of tourism and technology to discuss AI, digital transformation, smart destinations, analytics, immersive experiences, and the future of tourism ecosystems.

Join the conversation in Madrid, 12–16 January 2027.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Last chance to register!Today is the final day to sign up for the IFITT Webinar “AI & Big Data in Tourism: From Research...
27/05/2026

Last chance to register!

Today is the final day to sign up for the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice”.

Discover how AI, Big Data, LLMs, and intelligent travel technologies are transforming the future of tourism — from personalised experiences and AI-powered travel assistants to automated travel planning and next-generation tourism ecosystems.

An inspiring opportunity for researchers, students, tourism professionals, and anyone interested in the intersection of technology and tourism.

Featuring Wolfram Höpken and Mirko Lalli.

Registration closes today at 11:59 AM CEST

Join the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice” to explore how data-driven technologies are transforming tourism research, innovation, and industry practice

Meet one of the ENTER27 Chairs: Professor Cece Leung!Dr Cece Leung, Associate Professor and Program Chair of Event & Hos...
26/05/2026

Meet one of the ENTER27 Chairs: Professor Cece Leung!

Dr Cece Leung, Associate Professor and Program Chair of Event & Hospitality Management at Kansas State University, brings extensive international expertise in hospitality, tourism, revenue management, social media, and information technology.

With experience across academia and industry in the U.S. and China, she continues to shape research and innovation in hospitality and tourism management.

We are delighted to welcome her as one of the Chairs of ENTER27!
https://ifitt.net/professors-cece-leung-estrella-diaz-and-luis-rubio-andrada-will-be-chairs-of-enter27/

What happens when AI, Big Data, and tourism innovation come together?The upcoming IFITT Webinar “AI & Big Data in Touris...
25/05/2026

What happens when AI, Big Data, and tourism innovation come together?

The upcoming IFITT Webinar “AI & Big Data in Tourism: From Research to Practice” dives into the technologies shaping the next generation of tourism experiences and intelligent travel systems.

From recommender systems and AI travel assistants to LLMs, AI agents, and data-driven personalization, the session offers both research insights and practical examples of how tourism is rapidly evolving through technology.

The webinar also explores emerging themes such as knowledge graphs, automated travel planning, and decentralized AI ecosystems — technologies that may redefine how we experience, design, and manage tourism in the future.

Featuring Wolfram Höpken and Mirko Lalli.

Friday, May 29
16:00 CEST

Registration closes May 27, so ensure your place

Join the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice” to explore how data-driven technologies are transforming tourism research, innovation, and industry practice

The Call for Contributions for ENTER27 is now officially open.Join the global eTourism community in Madrid, Spain, and c...
24/05/2026

The Call for Contributions for ENTER27 is now officially open.

Join the global eTourism community in Madrid, Spain, and contribute to the future of tourism technology, AI, digital experiences, and human-centred innovation.

ENTER27 invites cutting-edge research, innovative case studies, and forward-looking discussions exploring how technology can create more meaningful, responsible, and impactful tourism futures.

Now is the time to share your ideas with the world.
https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

We are excited to announce the Chairs of ENTER27!Professors Cece Leung, Estrella Díaz, and Luis Rubio Andrada will lead ...
23/05/2026

We are excited to announce the Chairs of ENTER27!

Professors Cece Leung, Estrella Díaz, and Luis Rubio Andrada will lead the next edition of the ENTER conference, bringing together world-leading expertise in tourism technology, hospitality, smart tourism, digital transformation, analytics, and destination management.

Their combined international experience and strong engagement with both academia and industry will help shape inspiring discussions on the future of technology, travel, and tourism.

Congratulations to the ENTER27 Chairs — we look forward to an exciting conference ahead!

https://ifitt.net/professors-cece-leung-estrella-diaz-and-luis-rubio-andrada-will-be-chairs-of-enter27/

Interested in AI, Big Data, and the future of tourism?Join the upcoming IFITT Webinar: “AI & Big Data in Tourism: From R...
22/05/2026

Interested in AI, Big Data, and the future of tourism?

Join the upcoming IFITT Webinar: “AI & Big Data in Tourism: From Research to Practice” on Friday, May 29 at 16:00 CEST!

The webinar explores how Artificial Intelligence, Large Language Models (LLMs), AI agents, and Big Data Analytics are transforming tourism — from cutting-edge research to real-world applications.

Topics include
– intelligent recommender systems
– AI-powered travel assistants
– personalised tourism experiences
– automated travel planning
– the future of adaptive and intelligent tourism ecosystems

Featuring leading experts Wolfram Höpken and Mirko Lalli.

Registration is open until May 27 at 11:59 AM CEST

Join the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice” to explore how data-driven technologies are transforming tourism research, innovation, and industry practice

The chatbot said it needed more training.The gym offered a discount.
22/05/2026

The chatbot said it needed more training.
The gym offered a discount.

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