28/08/2026
🌾 Calling all private sector professionals across the food value chain!
Thank you to EUFIC - European Food Information Council for helping spread the word! Together with our partners at the Whole Grain Initiative, we're bringing this webinar back for a third session — on 13 October, 16:00–17:00 CEST.
Consumer demand for healthier, more sustainable food continues to grow, and the science behind the health benefits of whole grains is well established. Yet in most markets, whole grain consumption still falls well below recommended levels — a public health challenge, but also a real opportunity for businesses ready to lead.
In this free session, we'll explore:
🌾 Why whole grains are becoming a strategic business opportunity
🌾 What actions companies across the food value chain can take to increase availability, visibility and uptake
🌾 How to move from intention to implementation, including collaboration through the Whole Grain Initiative
The conditions for change are in place. The question is: will you lead?
🔗 Register for the free webinar: https://attendee.gotowebinar.com/register/5558573795300213599
👉 Find out more here: https://www.wholegraininitiative.org/news/join-the-icc-wgi-webinar-closing-the-whole-grain-gap-13-10-2026