15/10/2026
🌍🫁 World Chronic Cough Day 2026 | Let's Talk Cough
What happens when a cough simply won't go away?
An estimated 9.6% of adults worldwide — nearly 1 in 10 people — live with chronic cough. Yet despite its prevalence, this condition remains widely misunderstood, underestimated, and too often dismissed.
🗣️ On 15 October, World Chronic Cough Day, PHAEUROPE joins the Global Allergy & Airways Patient Platform (GAAPP) in raising awareness under this year's theme, “Let's Talk Cough.”
⏳ Defined in adults as a cough lasting more than eight weeks, chronic cough can be far more than an occasional irritation. It can disrupt sleep, interfere with everyday activities, affect social relationships, and take a considerable toll on emotional well-being and quality of life.
🔎 Its causes are diverse, ranging from asthma, acid reflux, and chronic sinus conditions to medication side effects and underlying respiratory diseases or heart failure. In some people, coughing persists even after potential causes have been addressed, becoming a condition in its own right, with treatment options that remain limited.
💙 For people living with pulmonary hypertension (PH), a persistent cough deserves particular attention. It may accompany breathlessness, fatigue, or chest discomfort and can sometimes be associated with underlying lung conditions. Understanding its cause is essential to ensuring appropriate care.
🤝Through this year's campaign, we stand alongside the global patient community in calling for greater recognition, earlier diagnosis, continued research, and better access to effective treatments.
A persistent cough should never mean a persistent struggle to be heard. Let's talk cough — and make every patient's voice count.
🔗 Learn more: https://chroniccough.gaapp.org/
Global Allergy & Airways Patient Platform🙏