24/06/2026
π€ Pouya Zargar, Data Scientist at Poseidon Music Ltd, joins us to share practical approaches to Marketing Mix Modeling with Python.
In his talk, Pouya will discuss one of the common challenges in Marketing Mix Modeling: how to measure the impact of different marketing channels when their performance moves together.
The session will cover practical approaches using Python, including Ridge and Lasso regression, Bayesian methods, and techniques for building more stable and reliable models.
πΉ Pouya brings more than 10 years of experience in management consulting, marketing strategy, and data science, helping organizations make data-informed business decisions.
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PyData & PyCon Yerevan 2026
π July 24β25, 2026
π Tickets are selling fast. Secure yours today: https://lnkd.in/g-QcTv_j