Destination Management Organization

14/11/2025

Breathe in the magic of Dardha! ⛰️

Just minutes from Korça, this mountain village feels like a world of its own - crisp air, quiet forests, and authentic Albanian charm.

Wander scenic trails, explore local traditions, and enjoy the famous lakror baked the traditional way… paired perfectly with a glass of homemade raki.

A perfect escape to reconnect with nature, good flavors, and simple joys.

01/11/2025

Prespa National Park is one of Albania’s most breathtaking natural treasures, and kayaking offers the perfect way to experience its peaceful beauty up close. Glide across crystal-clear waters surrounded by protected wildlife, dramatic mountain views, and the serene charm of the Prespa lakescape.

Kayaking in Prespa is more than an outdoor adventure; it’s an opportunity to:

🛶 Explore untouched nature responsibly
🛶 Support local tourism and community livelihoods
🛶 Connect with the region’s unique biodiversity
🛶 Enjoy a refreshing and active escape in every season

Whether you’re an experienced paddler or a first-time explorer, Prespa welcomes you to discover a side of Albania that is calm, wild, and unforgettable.

23/10/2025

Last week, the Zero City Lab hosted two inspiring workshops that brought innovation, sustainability, and creativity together under one roof! ↓

1) 🌱 From Waste to Value – Food Safety and Quality in the Circular Approach

Led by Dr. Shpresa Musa, PhD in Bioactive and Functional Food Chemistry, this session explored how local producers can turn agricultural by-products into safe, high-quality, and sustainable products.

It was a hands-on conversation about food hygiene, product traceability, and collaboration, proving that innovation truly matters when it’s safe, sustainable, and well-understood.

2) 💬 Branding, Storytelling & Digital Communication

Guided by Arta Leci, a communications and marketing strategist from Belgium, this workshop inspired participants to define their brand identity, craft authentic messages, and use digital tools effectively.

Through practical examples from global brands like Apple and Tesla, participants learned that powerful storytelling connects people, not just products.

These two sessions reflected the core spirit of Zero City Lab - where circular thinking meets creative communication to build stronger, more sustainable local economies.

20/10/2025

Two inspiring workshops brought creativity and collaboration to Korçë last week, all part of the Zero City Lab Acceleration Program!

1) From Waste to Value: Food Safety and Quality in the Circular Approach

Led by Dr. Shpresa Musa, PhD in Bioactive and Functional Food Chemistry, this session explored how agricultural by-products can be transformed into safe, sustainable, and high-quality products. Participants exchanged ideas on food hygiene, traceability, and collaboration among small local producers, proving that sustainability and innovation go hand in hand.

2) Branding, Storytelling & Digital Communication

A day filled with creativity and insight, guided by Arta Leci, a communications and marketing strategist from Belgium. Through real-world examples and practical exercises, participants learned how to shape their brand identity, tell authentic stories, and use digital tools to connect with their audiences in meaningful ways.

Zero City Lab is financially supported by the European Union and the German Government through EU4Innovation and EU4Circular Economy and Livable Cities, and implemented by ALBICT and Layer, in partnership with municipalities across the region.

14/10/2025

🚀 Another inspiring workshop wrapped up at the Zero City Lab Acceleration Program!

Led by Ada Përmeti, the Financial Modeling and Pricing session equipped participants with practical tools to forecast revenues and costs, analyze financial statements, set competitive prices, and plan for sustainable growth, helping them strengthen the financial foundation of their business ideas.
Stay tuned for more insights and milestones from Zero City Lab!

Zero City Lab is supported by the European Union and the German Government through EU4Innovation and EU4Circular Economy and Livable Cities, implemented by ALBICT and Layer in partnership with regional municipalities.

09/10/2025

🚀 An inspiring Go-to-Market Strategy workshop brought together participants of the Zero City Lab program!

Led by Prof. Dr. Mamica Nene and in partnership with DMO, the session guided entrepreneurs in turning pilot ideas into market-ready ventures. Through interactive discussions and exercises, they identified their ideal customers, defined the problems they solve, and built effective positioning strategies.

Zero City Lab is funded by the EU and the German government through EU4Innovation and EU4Circular Economy and Livable Cities, and implemented by ALBICT and Layer in partnership with regional municipalities.

The workshop marked another step toward empowering local innovators to create sustainable and scalable business solutions for their communities!

19/07/2024