Middle East Public Relations Association

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Middle East Public Relations Association

MEPRA is the unique voice of the PR profession in the Middle East. We are committed to setting standa

19/06/2026

📣 INDUSTRY EVENT 📣
is proud to support the Certified AI in Communications Boot Camp Middle East, taking place in Dubai on 21–22 October 2026, following sold-out editions in New York, Vancouver, and Zurich.

This hands-on, two-day Boot Camp is built for PR, corporate affairs, marketing and communications leaders who need to use AI with confidence, speed and credibility — without compromising trust or reputation.

✔️ Learn from communications leaders at Spotify, talabat, du and Amazon Saudi Arabia
✔️ Full-day, hands-on executive workshop led by Alex Sévigny, PhD, APR (McMaster University)
✔️ Every attendee receives a Certificate of Attendance from McMaster University's Master of Communications Management Executive Education program
✔️ Limited to 70 participants for focused, hands-on learning

MEPRA members save 20% — use code AIMEPRA20 at checkout.

📍 Dubai, UAE
🗓️ 21–22 October 2026
Register here 🔗 https://www.thepworld.com/event/certified-ai-in-communications-boot-camp-middle-east

19/06/2026

📣 INDUSTRY NEWS 📣
Viola Communications has appointed Camilla d’Abo as General Manager, Public Relations, and Larry Kraut as Business Director, Client Services, as the agency accelerates its ambition to become Abu Dhabi’s most sophisticated integrated marketing and communications business.

The appointments form part of a broader investment in senior talent, technology and specialist capabilities as the communications industry undergoes one of the most significant transformations in its history.

Read more 🔗 news.mepra.org 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 40,000 professionals.

18/06/2026

MEPRA is pleased to welcome two new members to its Strategy Board.

Maclean Brodie, Chief Executive Officer at MSL Group Middle East, brings extensive experience in reputation and public affairs across the GCC, having previously led public affairs at Qatar Foundation and Ogilvy's Corporate and Public Affairs practice across MENA.

Gregory Henderson, Communications Lead at MSL Group Middle East, brings over 21 years of Corporate and TMT communications experience, having advised global brands and government entities on PR strategy, reputation management, and crisis communication.

We look forward to their contributions as we continue building on MEPRA's mission for the region's PR and communications industry.

18/06/2026

Let's give a warm welcome to the talented team at Means Design, our newest member joining the community of over 1,300 comms professionals in the Middle East!

Means Design is a full-service agency founded on in-depth strategies, powerful creatives, a streamlined digital presence, and impactful communication. They take the time to truly understand your audience, your competitors, and your product, becoming an extension of your team and a tenacious partner and confidant. By looking at your business from every conceivable angle, Means Design helps you competitively stand out from the crowd.

As a member of the MEPRA Community, you join in-house and agency communications professionals across the Middle East. You'll not only be part of the biggest network of comms pros in the region, but also gain access to FREE monthly training, mental health support, mentoring, job ads, awards, speaking & branding opportunities, and discounts to events! Don't miss out on all the amazing perks, become a member today!

Find out more at www.mepra.org or email [email protected]

18/06/2026

📣 INDUSTRY NEWS 📣
flydubai has announced the launch of a new daily service to Pokhara International Airport (PHH), marking its second destination in Nepal. The direct flights will commence on 23 September 2026, operating from Terminal 3 at Dubai International (DXB).�

With the start of daily flights to Pokhara, Nepal’s second-largest city and tourism capital, flydubai becomes the first carrier to service this vital route directly from the United Arab Emirates. The announcement marks a significant expansion of flydubai’s presence in Nepal, where it has successfully operated since 2009 and carried approximately four million passengers to date.

Read more 🔗 news.mepra.org 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 40,000 professionals.

18/06/2026

Four weeks to go until entry submissions close! If your team has delivered exceptional work, now is the time to make it count. The are the region's biggest stage for PR and communications excellence. This is your moment to step forward and be part of it.

Submit your entries at 🔗 mepra.org/awards

Final deadline: 16 July 2026 11:59 PM GST

17/06/2026

📢 Calling all young communicators & students across the region! Hear from Sara Al Salem, Communications Manager - Consumer at Uber and member of the MEPRA Youth Board, on why you should submit your entries!

The MEPRA Awards are now open for submissions and there are TWO categories completely FREE to enter if you're under 30:
🏆 Dave Robinson Award for Outstanding Young Communicator of the Year (the winner gets to join the MEPRA Youth Board!)
🎓 Outstanding Student Campaign of the Year

For more information and to submit your entries go to: mepra.org/awards

Final deadline: 16 July 2026 11:59 PM GST

17/06/2026

Have you registered yet? Don’t miss out!
Case in Point: Puck - Recipe for Change 🏆
Discover the secrets behind this award-winning campaign with Current Global MENAT’s Jude Lahham, Account Director; and Riya Awtaney, Account Manager.

In this exclusive session they’ll break down the objectives, strategy, challenges, and results of the Gold-winning campaign in Best Food & Beverage Campaign, Best ESG Campaign, and Best Campaign in Lebanon.

What you’ll gain:
✔ Insights into what makes a campaign award-worthy
✔ Key takeaways to elevate your own strategies
✔ 5 CPD points

📅 When: 24 June 2026
🕒 Time: 12:30 PM - 1:15 PM GST
💻 Where: Virtual Session via Zoom

FREE & exclusive to MEPRA members!

Register now via the link 🔗 mepra.org/events

17/06/2026

📣 INDUSTRY NEWS 📣
StickyGinger continues to expand its luxury and automotive portfolio, securing the PR retainer for McLaren Middle East, Africa & India following a competitive pitch process. The win reflects the agency’s experience in positioning luxury brands within the region’s cultural landscape, with a clear understanding of UHNWI audiences and the moments that shape influence, conversation, and automotive brand relevance across MEAI.

Read more 🔗 news.mepra.org 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 40,000 professionals.

16/06/2026

MEPRA is honoured to welcome H.E. Hend Al Otaiba, Founder & CEO of HAO Strategies, MEPRA Fellow, and Senior Leader in Strategic Communications and Global Affairs, to deliver our opening keynote.

Her Excellency previously served as the UAE Ambassador to France. Her work has helped shape strategic communications, diplomacy and global engagement for the UAE.

🗓️ 23 June 2026
⏰ 8:30 AM – 1:30 PM GST
📍 Saadiyat Rotana Resort & Villas, Abu Dhabi

Registration closes today, register here: mepra.org/events

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