08/10/2026
MEPRA Academy: The Need for Modern Media Literacy 🎓
We live in an attention economy where every platform, algorithm and creator is competing for our time. As audiences consume more content than ever before, attention spans are shrinking, misinformation is spreading faster, and younger generations are growing up in digital environments that profoundly shape their beliefs, behaviours and wellbeing.
Join Heena Mak, Group Head of Strategy at SOCIALEYEZ, for a session that explores why media literacy is no longer just a consumer skill but a marketing responsibility. It challenges marketers to think beyond clicks, views and engagement, asking how the content we create influences attention, trust, critical thinking and society at large.
Key session takeaways:
✔ AI and Digital Media: How AI is transforming content creation, discovery, and consumption.
✔ Algorithm Awareness: Understand how social platforms shape attention and influence.
✔ Critical Thinking: Question the content, narratives, and information we consume.
✔ Digital Vigilance: Recognise misinformation, bias, and misleading narratives online.
✔ Responsible AI Use: Balance AI capabilities with human judgement and accountability.
📅 When: 18 November 2026
🕒 Time: 12:30 PM - 1:30 PM GST
💻 Where: Virtual via Zoom Platform
Open to MEPRA members & non-members.
Register now via 🔗 mepra.org/events
