18/06/2026
DUBAI-IT. 🇦🇪🐺
Yesterday Dubai introduced a new word:
Dubai-it.
To turn big ideas into reality.
To achieve something extraordinary with excellence in record time.
To move from ambition to action.
And it made us smile.
Because when we read it, we realised something …
Maybe Inclusive Impactivity has always been about Dubai-ing inclusion.
- 625+ inclusive races.
- 16,000km travelled together.
- Over 100,000 students reached.
- More than 200 schools.
- Hundreds of community activities.
- Four Guinness World Records.
Not because we had a perfect plan.
Not because we had huge resources.
But because when we saw barriers, we chose action.
When someone said it couldn’t be done, we tried anyway.
When inclusion felt complicated, we made it practical.
When people were left out, we found ways to bring them in.
That’s what Dubai has taught us over the past 28 years.
- Dream big.
- Move fast.
- Focus on solutions.
- And never accept that something cannot be done.
Maybe “Dubai-it” isn’t just a business phrase.
Maybe it’s a mindset.
And if we’re honest…
The UAE has been teaching us that mindset for a very long time.
- Inclusive Impactivity.
- Be An Includer.
- Leave Nobody Out.
Or as Dubai now says …
Dubai-it. 🇦🇪💙
MyDubai