02/09/2026
💡 "Over more than a decade of working with organisations across the Gulf, one truth has really stood out to me: culture is at the heart of everything an organisation does."
📍 Everything from how the organisation does business. How decisions are made. How it treats its employees to how employees interact with each other.
📍 Culture is key especially in the GCC region, due to the fact that the society is displays the traits of a 'collectivist' culture, rather than an 'individualistic' culture. This means the overall attitudes, values, beliefs and behaviours influence people and decisions.
📍 What makes the UAE and gulf experience even more interesting yet at the same time complex is the fact that there is a population of nationals who hold their own unique culture and mindsets to the workplace.
📍 This has always been deemed a challenge, rather than an opportunity employers can tap into in order to drive value to value for the business, employees and nationals themselves. This is precisely what I have been advocating for.
📣 We recently partnered with the team at Sukoon Insurance to develop and launch 'The Al-Jisr Elevate', a unique program that reimagines Emiratisation as more than a compliance requirement.
🟠 Our goal: Position the program to become a catalyst for stronger culture, national talent development, collaboration, and long-term business success.
