Messe Frankfurt Middle East GmbH

20/10/2026

Honoured to return to the General Command of Dubai Civil Defence for another valuable meeting with His Excellency Major General Expert Ali Hassan Almutawa.

Focused on deepening the strategic discussions, aligning priorities, strengthening readiness and exploring opportunities for long-term collaboration, this meeting provided further opportunities to exchange perspectives on shared priorities and discuss many areas of collaboration in the lead-up to Intersec Global 2027.

We value our continued engagement with Dubai Civil Defense and look forward to further strengthening this relationship in support of our shared commitment to safety, security and resilience.

19/10/2026

Some jobs are simply better with your work bestie.

One person could do it… but where’s the fun in that? 😂

Meet the duos behind the scenes, proving that teamwork makes everything a little more entertaining 💛
Who’s your go-to work bestie? Tag them below 👇

16/10/2026

This October, we took time to come together for a conversation that matters.

The MFME team joined Dr Sh*tal Vaidya for a Breast Cancer Awareness Session, sharing insights around awareness, early detection and the importance of prioritising our health.

16/10/2026

Automechanika Dubai: Driving EV Readiness Across the Automotive Aftermarket. We're hashtag on ESG Mena. https://esgmena.com/automechanika-dubai-driving-ev-readiness-across-the-automotive-aftermarket/

As the automotive industry across the Middle East accelerates towards electrification, the need for a future-ready aftermarket ecosystem is becoming

15/10/2026

Today, we held our second Book Club discussion, coming together to share our thoughts on Behind Closed Doors by B.A. Paris.

From different interpretations to standout moments, the session gave everyone a chance to exchange perspectives, reflect on the story and hear what resonated with others.

Until the next read!

14/10/2026

We can’t wait to welcome the automotive aftermarket industry to Automechanika Dubai at its new venue, Dubai Exhibition Centre - Expo City, this November!

Our team gives you a sneak peek at what you can expect at this exciting edition. Gear up for another great show!

11/10/2026

09/10/2026

On the show floor, you see new cosmetics, fragrance launches, live demonstrations, packed stages & thousands of industry connections. ✨

What you do not always see are the people who spent months bringing it all to life.

From Commercial, International Sales, Marketing, PR and Content to Operations, Fairconstruction, Premium Club, IT & the teams behind every show feature, each one played an important part.

You may not appear in every photo or on every screen, but your work was felt throughout Beautyworld Dubai.

To everyone who planned, built, coordinated and kept the show moving, thank you.
This success belongs to all of you. 👏❤️Congratulations, and thank you!

09/10/2026

That’s a wrap on the 30th edition of Beautyworld Dubai ✨

Three days of busy halls, new products, big conversations and plenty of inspiration across the beauty industry.

The final day brought more meetings between buyers and exhibitors, fresh ideas on stage and plenty of artistry, from Patrick Ta’s masterclass at The Makeup Studio to live hair demos at beautyLIVE.

A big thank you to every exhibitor, buyer, speaker and artist who made these three days what they were. ❤️

08/10/2026