25/05/2026
What does it really mean for a global brand to show up in a room full of different cultures, values, and perspectives?
For the second year running, Kraft Heinz joined WE Convention as an official partner — bringing their team, their story, and a conversation that went far beyond the main stage.
Mary Gukasyan, Managing Director of Kraft Heinz Middle East & Africa, took the stage at the panel «Values That Sell: How Brand DNA Drives Profit» — sharing how global brands can stay true to their identity while embracing the magic that happens when different cultures collide.
And beyond the main stage, Sarah Morello, Head of HR at Kraft Heinz Middle East & Africa, led a roundtable «Continuous Growth: How to Upskill Yourself in a Rapidly Changing World» — a conversation on growth and upskilling in a world that never stops changing.
This is what happens when a brand doesn’t just partner with an event — but becomes part of it.
Subscribe to our channel and follow WE Convention for more conversations that are changing the way the world does business👇