21/10/2026
Mouth-watering Filipino food, creativity, innovation, and a little friendly competition took center stage at HIRAYA 2026: A Taste of Creativity!
Held on October 16 in celebration of World Food Day, the event brought together Filipino food entrepreneurs and community leaders from across the UAE.
The fun started with a food tasting, where guests sampled different dishes and voted for their favorites in the People's Choice Award followed by the Food Showcase of each restaurant who exhibits their foods.
During the competition round, participating brands presented their creations to four judges: Dr. Chef Mohamad El Sarbagh, Chef Serge Vandenberge, Chef Apol Nolasco, and Chef Michael Espinosa.
Congratulations to:
* Grand Champion: Panadero Pastry Shop
* 1st Runner-Up: Bawangong Avenue
* 2nd Runner-Up: Cuisinerong Pinoy Restaurant
* People's Choice Award: Cuisinerong Pinoy Restaurant
The occasion was also graced by H.E. Alfonso A. Ver, Philippine Ambassador to the UAE, Consul Paola Belle D. Ebora, and Vice Consul Jim Jimeno of the Philippine Consulate General in Dubai, with a special inaugural message from Mr. Joel Torre.
Prime Group Global was proud to be part of this celebration and witness the creativity, hard work, and passion of Filipino entrepreneurs making their mark in the UAE.
Our congratulations to all the participants and winners, and a big thank you to the League of Food and Beverage Entrepreneurs LFBE and the Philippine Business Council - Dubai & Northern Emirates for making HIRAYA 2026 a delectable success!