Pembe Al Mazrouei

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United Arab Emirates
Abu Dhabi
Pembe Al Mazrouei

Balancing act between UAE and UK, passionate mom, enabling and connecting women globally. Chair of Middle East chapter Blair Foundation for Women

30/04/2026

Since 2008, our training and mentoring services have supported more than 250,000 women to build successful micro, small and medium enterprises in over 100 countries. With insights from research, strong partnerships, and pioneering technology, we work to open door for women entrepreneurs to gain skills, confidence, and access to global markets.

We also work globally to press for change in policies and practices in order to stop women being held back. Together with partners, we’re revolutionising the global business landscape.

Visit our website (link in bio) to learn more, and join our mission.

26/04/2026

Investing in women entrepreneurs is an investment in our collective future. Whether you choose to join our global programmes, contribute a vital donation, become a partner, delve into our research, or simply amplify our mission, each action helps create a world where we can all enjoy equality, prosperity and progress.

Every single contribution helps us create opportunities for women to thrive in their careers and businesses. Your support will help us empower women to overcome barriers and achieve their full potential.

Discover more about how you can contribute to empowering women entrepreneurs by visiting our website today - follow the link in our bio!

21/04/2026

Our recent research shows that women entrepreneurs have adopted AI widely, but only those who have capacity to integrate it into the engine room of their businesses really benefit. In fact, women who embed AI into “back-end” functions like bookkeeping, finance, or operations are nearly twice as likely to report increased sales or revenue than those using it only for basic tasks.

But what are the barriers that women entrepreneurs face that stop them integrating AI deeper into their businesses?

From connectivity and the lack of applied skills, to the costs of investing time and effort into learning, to the lack of organisational capacity and small margins making risks of mistakes too high, they are systemic barriers that can’t be solved by women entrepreneurs alone.

Without targeted action addressing them, we risk creating a two-tier economy and missing an opportunity for AI levelling up a playing field for everyone.

The research was produced by the Cherie Blair Foundation for Women, in partnership with and the “Women, Business and the Law” project, with support from

03/04/2026

Nigeria’s Federal Ministry of Women’s Affairs, the Cherie Blair Foundation for Women and the Labour African Network (LAN) convened a powerful group of leaders in London this week to champion women’s entrepreneurship as a national economic priority.

A special thanks goes to the Osahon Okunbo Foundation () for their strategic partnership. Their work to expand economic opportunities for women in Nigeria’s creative industries adds vital momentum to the wider goals of SheThrives - the new initiative to strengthen the ecosystem for women led enterprises across all sectors in Nigeria led by the Federal Ministry of Women’s Affairs and Cherie Blair Foundation for Women.

Osahon Okunbo of The Osahon Okunbo Foundation said: “Across film, music, fashion and art, Nigerian creativity continues to shape global culture. As the SheThrives initiative expands its work, strengthening the conditions for women building businesses within the creative economy will be essential to the long-term future of the sector. This strategic partnership with The Osahon Okunbo Foundation reflects a shared commitment to supporting that growth.”

Together, we’re building an environment where women can start, scale and thrive.

Photo by Lewis Patrick.

24/03/2026

17 March marked a significant milestone for SheThrives, a bold national initiative jointly led by Nigeria’s Federal Ministry of Women Affairs and the Cherie Blair Foundation for Women, to accelerate women’s entrepreneurship and drive inclusive economic growth across Nigeria.

Cherie Blair CBE KC met with the Honourable Minister of the Federal Ministry of Women’s Affairs, Imaan Sulaiman-Ibrahim, to discuss our shared vision for unlocking Nigerian women entrepreneurs’ economic potential, on the margins of the Presidential State Visit of H.E.Bola Ahmed Tinubu, GCFR to the United Kingdom. Women are key drivers of inclusive growth and wealth creation, so we must build an ecosystem that empowers them.

We would like to thank the Rt Hon David Lammy MP, UK’s Deputy Prime Minister, for his opening remarks.

Nigeria’s Federal Ministry of Women’s Affairs, the Cherie Blair Foundation for Women and Labour African Network are proud to co-host this event, with the support of our generous partner The Osahon Okunbo Foundation (TOOF) and sponsor Loyz Marine Services Ltd.

The event was compered by Dr. Yvonne Thompson, the founder of the Wintrade Global Women Intra & Entrepreneurship Network and organiser of the FLAIR , which brings together the most influential African women leaders. The fireside chat was led by Dr Anino Emuwa , the founder of and the Africa Women CEOs Network Network.

When women thrive, so do their families and wider communities.

Photo: Standing from the left: Dr. Anino Emuwa, the founder of 100 Davos Women and the Africa Women CEOs Network; Hon. Kafilat Adetola Ogbara , House of Assembly of Nigeria, Member representing Kosofe Federal Constituency, Chairman House Committee on Women Affairs; David Lammy, UK’s Deputy Prime Minister; Imaan Sulaiman-Ibrahim fsi CIPD MSPSP FDMSS f.hcd fpi , Imaan Sulaiman-Ibrahim, of the Nigeria’s Federal Ministry of Women’s Affairs; Cherie Blair CBE KC, Founder of the Cherie Blair Foundation for Women; Ernest Ambe, Founder & Chair of the Labour African Network Photo by PALAssociates Lewis Patrick.

13/03/2026

Members of the Foundation’s team have been in New York City this week for the ’ 70th Commission on the Status of Women.

While there, they’ve presented key findings and recommendations from our newly published research report “Adopted not embedded: AI, productivity, and uneven gains for women entrepreneurs”, at an event held in collaboration with our research partners, and ’s “Women, Business and the Law” project.

Leaders and changemakers from across sectors and geographies attended the event, where they had the opportunity to discuss key findings from the report, learn how they can take action to support women entrepreneurs in deeply embedding AI tools into their businesses, and explore the positive impacts this could have on global economic growth.

Read the full report at the link in our bio.

CSW70

11/03/2026

with .repost
・・・
How is AI impacting women’s businesses?

Our newly published report “Adopted not embedded: AI, productivity and uneven gains for women entrepreneurs” explores the challenges and opportunities that women entrepreneurs face in using AI tools and leveraging them for growth.

The report revealed...

↗️AI use among digitally connected women entrepreneurs has more than doubled in a single year — rising from 38% to 82%.
🕙Time savings are the most widely reported benefit of using AI, cited by 69% of respondents.
🪙Women who use AI in finance and operations are roughly 1.8 times more likely to report increased sales or revenue than those who use it only in other areas.

We must take deliberate action to ensure all women entrepreneurs are supported to integrate AI deeper into their businesses.

🔗Read our full insights and recommendations at the link in our bio.

Thank you and ’s “Women, Business and the Law” project for partnering with us on this research, and for supporting it.

AIForGood

24/02/2026

🏠✈️Meet Dionne Thomas, a real-estate and travel entrepreneur from Guyana!

Dionne used to work as a lawyer in Guyana’s High Court. When the country’s real estate and tourism industries began to boom, she saw an opportunity to start her own business, Di’s Real Estate & Travel Consultancy, which utilises her legal expertise to help both local and international clients navigate property sales and rental processes, make travel arrangements, and more!

Read her story at the link in our bio.

Thank you Foundation and for making stories like these possible.

RealEstate Guyana

23/02/2026

Meet Cherry-Ann Greene, Founder and CEO of Ride Along GY, a bike tour company in Georgetown, Guyana! Cherry-Ann’s business offers a range of tour experiences...

🌅sunrise tours
💪fitness tours
👰bridal party tours
.. and more!

By working with a mentor in our Mentoring Women in Business programme, she increased her confidence, improved her business outcomes, and gained valuable knowledge about catering to tourists from other parts of the world. What’s more, the programme supported her to increase her profits and revenue, allowing her to hire more people in her community, and help break the unemployment cycle.

She shares her story at the link in our bio.

Mentee WomanEntrepreneur

18/02/2026

“I wanted to make beautiful, long-lasting paint and sell it at an affordable price, so that everyone could create their dream home. So, that’s what I did!”

Zandile Manyisa is the Founder of UJU Quality Paints, a home paint brand with branches in Eastern Cape and Johannesburg, South Africa. With support from our award-winning HerVenture app, Zandile improved her bookkeeping, expanded her product line, and embraced digital business tools. As a result, she’s increased her revenue and profit, and hired more people in her community.

Read her story at the link in our bio.

Thank you for making stories like this possible!

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Abu Dhabi

Website

https://cherieblairfoundation.org/about/

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