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HubSpot Advanced User Group The Advanced HUG was created to help HubSpot users share best practices, workshop how to use HubSpot, and meet other customers.

We created this space for HubSpot users to share their ideas and tips on using the full suite of HubSpot tools.

AI Agents sound exciting -but what can you actually build?🤖Find out at our next Advanced HUG with Brandon Holz, Head of ...
08/10/2026

AI Agents sound exciting -but what can you actually build?🤖

Find out at our next Advanced HUG with Brandon Holz, Head of AI at Spitfire Inbound.

We’ll be building practical HubSpot Agents live, exploring real use cases, and showing how you can spot opportunities to put Agents to work in your own portal.

📅 29 October | 16:00–17:00 SAST

Register Now: https://hubs.la/Q04zzHmp0

That’s a wrap on today’s HUG session on AEO in HubSpot.Thanks for tuning in. We hope you’re leaving with simple, actiona...
18/06/2026

That’s a wrap on today’s HUG session on AEO in HubSpot.

Thanks for tuning in. We hope you’re leaving with simple, actionable ways to improve how your content is discovered in the age of AI-driven search.

AEO best practices come down to writing and structuring content for how people actually ask questions, and how AI system...
18/06/2026

AEO best practices come down to writing and structuring content for how people actually ask questions, and how AI systems interpret them.

For HubSpot teams, that means focusing on real buyer intent, earning credible mentions beyond your own website, and keeping high-performing content fresh instead of constantly starting from scratch.

It’s less about chasing keywords, and more about staying visible, relevant, and consistently present wherever answers are being generated.

AEO in HubSpot is about making AI visibility measurable and actionable - zero guesswork required.It helps you understand...
18/06/2026

AEO in HubSpot is about making AI visibility measurable and actionable - zero guesswork required.

It helps you understand where your brand shows up in AI-driven answers, how you compare to competitors, and where the gaps are in your content.

More importantly, it connects insight to action, so teams can quickly improve what’s not working and double down on what is.

AEO is already shaping how buyers discover and evaluate solutions - not something on the horizon, but something influenc...
18/06/2026

AEO is already shaping how buyers discover and evaluate solutions - not something on the horizon, but something influencing decisions right now.

What’s clear is that search behaviour has shifted from clicking through links to getting instant answers, and AI is increasingly part of that journey. For teams using HubSpot, this means visibility now depends on how well your content is understood and surfaced by AI systems, not just traditional search rankings.

The takeaway: if your content isn’t structured for AI discovery, you risk missing the moment buyers are forming intent.

We’re live with Crystal King! We’re diving into how to put the AEO tool in HubSpot into real-world action - including pr...
18/06/2026

We’re live with Crystal King! We’re diving into how to put the AEO tool in HubSpot into real-world action - including practical use cases, quick wins, and how teams can start getting value straight away.

Today’s the day! 🎉Join us for our Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.We’ll unpack ...
18/06/2026

Today’s the day! 🎉

Join us for our Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.

We’ll unpack practical ways to implement and use the tool successfully, explore real-world use cases, and share strategies for helping marketing, sales, and service teams work smarter together.

There’s still time to RSVP👇
https://hubs.la/Q04h_7xh0

📣 1 day to go 📣Join us tomorrow for our Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.We’ll e...
17/06/2026

📣 1 day to go 📣

Join us tomorrow for our Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.

We’ll explore practical implementation strategies, real-world use cases, adoption best practices, and how teams across marketing, sales, and service can use the tool more effectively.

If you’re ready to move from feature knowledge to real business impact, don’t miss this session.

RSVP now: https://hubs.la/Q04hZ70M0

📢 Reminder!Join us for our upcoming Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.We’ll unpac...
15/06/2026

📢 Reminder!

Join us for our upcoming Advanced HUG session: Unlocking the Full Potential of HubSpot's AEO Tool.

We’ll unpack practical ways to implement and use the tool successfully, overcome common challenges, and help teams work smarter together.

Secure your spot: https://hubs.la/Q04h_hbz0

Meet our speaker, Crystal King, Senior Evangelist for HubSpot Academy! 🎤With a background spanning AI strategy, educatio...
10/06/2026

Meet our speaker, Crystal King, Senior Evangelist for HubSpot Academy! 🎤

With a background spanning AI strategy, education, and global community programs, Crystal brings a wealth of practical insight into how businesses can successfully implement and use AI-driven tools in HubSpot.

Join us for this Advanced HUG session and learn how to move from understanding the AEO tool to applying it with confidence.

RSVP here: https://hubs.la/Q04h_fBF0

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