SmartStart South Africa

SmartStart South Africa SmartStart provides quality early learning for children aged three to five. SmartStart is South Africa’s first national early learning delivery platform.
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Within a single platform architecture, Franchisors and regional branches recruit, license and support practitioners (Franchisees) to deliver the same evidence-based programme for three- to five year-olds, supported by a national network of Coaches and Clubs. SmartStart itself performs the role of platform orchestrator, designing and enabling the operational components of an end-to-end, non-state d

elivery system. SmartStart currently has over 9000 practitioners nationwide, delivering early learning programmes for more than 90,000 children every week.

: Share with us in the comments your most creative fundraising idea that keeps your early learning centre going, childr...
19/08/2026

: Share with us in the comments your most creative fundraising idea that keeps your early learning centre going, children thriving and communities committed - you might inspire another practitioner!


Making sure that every child can access early learning is not the work of one person or organisation. It takes all of us...
14/08/2026

Making sure that every child can access early learning is not the work of one person or organisation. It takes all of us working together, and we love working in partnership to reach every child and community.

At our Constellations of Change event this week, we were proud to recognise four partners whose work is helping us collaborate better, share what we know, and to continue to give every child - and their community - the power to succeed. Congratulations to Early Learning Resource Unit (ELRU), TREE-ecd, Khululeka and Siyakholwa Development Foundation.

13/08/2026

Today, the SmartStart network is coming together to talk about where SmartStart is going and what this means for everyone in the network as we work towards making early learning real for every child by 2030.

Our partners, programme leads, club coaches, frontline teams, and hub staff are all here. They work every day to help more children access quality early learning in their communities.

It’s a day to connect, share what we’re learning, and celebrate the people who are making our shared vision a reality.

Today, we celebrate the women who are shaping South Africa's future one child, family and community at a time.To our pra...
09/08/2026

Today, we celebrate the women who are shaping South Africa's future one child, family and community at a time.

To our practitioners: thank you for your passion, dedication, and unwavering commitment to giving children the strongest possible start in life. Every day, you create safe spaces where children can learn through play, build confidence, and develop the skills they need to thrive. You are educators, entrepreneurs, caregivers, mentors, and changemakers. Your work reaches far beyond the classroom, strengthening families and transforming communities.

This Women's Day, we celebrate your dedication, leadership and the lasting impact you make on the lives of thousands of children.

Happy Women's Day!




The journey from birth to school starts with thousands of small moments of love, care, nutrition, and play.Breastfeeding...
08/08/2026

The journey from birth to school starts with thousands of small moments of love, care, nutrition, and play.

Breastfeeding is one important part of giving children the best possible start, alongside responsive caregiving, play, conversation, and safe environments.

This World Breastfeeding Week, let's continue working together so every child can grow, learn, and thrive from the very beginning.



No parent should have to do it alone. Families, partners, employers, communities, and healthcare workers all play an imp...
06/08/2026

No parent should have to do it alone. Families, partners, employers, communities, and healthcare workers all play an important role in supporting breastfeeding parents.

When caregivers receive encouragement and practical support, children benefit too. Together, we can create communities where every child has the opportunity to thrive from birth.

Learning begins long before school. During feeding time, babies are learning to recognise voices, faces, sounds, and emo...
06/08/2026

Learning begins long before school. During feeding time, babies are learning to recognise voices, faces, sounds, and emotions. Talking, singing, and making eye contact while breastfeeding helps build early communication skills.

Simple moments repeated every day become powerful opportunities for learning.

Every conversation matters even before a child can speak.

Every stage of a baby's development brings exciting changes.As babies grow stronger, they begin to roll, sit, crawl, and...
04/08/2026

Every stage of a baby's development brings exciting changes.
As babies grow stronger, they begin to roll, sit, crawl, and explore the world around them. Good nutrition through breastfeeding in the early months helps fuel these important milestones.
As they grow, continue encouraging play, talking, reading, and exploring together.
Healthy bodies and curious minds grow hand in hand.



In addition to food, babies need connection.When a caregiver breastfeeds, responds to cries, and comforts their baby, th...
04/08/2026

In addition to food, babies need connection.
When a caregiver breastfeeds, responds to cries, and comforts their baby, the child learns that the world is safe and that their needs matter.
This secure bond supports emotional wellbeing, confidence, and healthy development long after infancy.
Love grows with every feed.



As we know, the baby’s brain grows faster in the first years. Breast milk provides important nutrients that support this...
04/08/2026

As we know, the baby’s brain grows faster in the first years.
Breast milk provides important nutrients that support this rapid brain development. However, feeding is more than nutrition but also a chance to smile, talk, sing, and make your baby feel safe.
These everyday moments help children develop language, memory, and emotional security.
Every cuddle counts.



Address

Johannesburg

Telephone

+27112685959

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