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We shape the narratives that shape Africa

03/06/2026

"It's very difficult to serve from a place where you are not served and where you have nothing to give."

Dr. Katlego Selikane worked 32 hour shifts. She has held the healthcare system together from the inside while watching it burn through the people doing exactly that.

She shouldn't have worked 32 hours. She said it herself.

If no one cares for the caregivers, nothing works.

29/05/2026

Dr Katlego Selikane worked 32 hour shifts, led a mobile health clinic into underserved communities, and built an online community for mothers who had nowhere else to turn. And somewhere in all of that, she watched the system burn through the people trying to hold it together.

She has lived that. And she kept showing up anyway.

When the system doesn't care for its caregivers, it is not just the caregivers who lose. It is every patient who needed more than a diagnosis. Every mother who needed to feel less alone. Every community that deserved better.

If we truly believe care is capital, we have to start by protecting the people who give it.

25/05/2026

In celebration of Africa Day, here are 5 creators putting Africa on the map

21/05/2026

What's correct? Helper, maid, ausi?⁠
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X (Twitter) streets had some thoughts👀

11/05/2026

She doesn't fit in one lane and never has. 🔥

Rouge has joined the Crtve Development family as Creative-Communications Director – and is the first muse for our new series!

The multi-faceted rapper, filmmaker, actress, SAFTA winner, and Co-founder of Tribe Nation Global is bringing all of it into the development space. Her words: "The creatives I'm bringing in are the ones who are going to move the conversation on issues genuinely impacting our continent."

We believe her. Welcome to the family, Rouge!

01/05/2026

You call her “aunty”. You call her “helper”. She is “part of the family”. Yet she doesn’t have a contract.⁠ Make that make sense🙃
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Today is Workers’ Day, and for many domestic workers like our champion Desiree Mfeka, it’s not a day off.⁠
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For over a decade, Desiree has managed homes, cared for other people’s families, and turned chaos into order. She is one of nearly a million domestic workers in this country, largely South African black women and migrant workers, who face two glaringly obvious realities: their economic contributions aren’t counted, and labour laws are still catching up.⁠
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When we say “Care is capital” we’re not saying it for fun. Treating it that way means closing the gap between what’s promised and what is is lived. Pay domestic workers fairly, give them contracts, register them, and enforce the laws that exists
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21/04/2026

Sam Gqomo leads with purpose and power.

She founded the , which focuses on women's empowerment through leadership development and mentorship. Her story is proof that when one woman rises, she lifts others with her.

If I care for you… Will you care for me? Tag someone you know who lifts as she climbs.

20/04/2026

A harsh truth women and girls learn early is that leadership structures were built for men with wives, not women with lives.

Women who are oppressed, harassed, and overburdened cannot be productive members of society. They cannot even show up as caregivers in the way they want to.

Care is capital. The women who give the most of it deserve to be protected by it.

10/04/2026

In South Africa, 42.4% of households are headed by women. They’re the breadwinners and the main financial decision-makers, directly impacting the well-being of their children and families.⁠
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This is what makes ’s work so important.⁠
She makes finance feel less scary for women, and ultimately breaks down the barriers that kept women out of money conversations for way too long.⁠
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Knowledge is power, but sharing it...that’s real care. ⁠
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30/03/2026

When last did you ask your helper how she’s doing?

Address

Corner Tyrwhitt And, 24 Cradock Avenue, Rosebank, Johannesburg, 2196
Four Ways
2191

Website

https://www.creativedevelop.org/

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