05/03/2022
So excited to be partnering with our friends at Columbia Marketing Club to host the CMO of Diageo, Cristina Diezhandino!
This will be a great event to attend if you’re interested in marketing or the consumer industry, as well as to learn from a top executive at one of the top consumer companies in the world.
This Sunday at 1PM EST over Zoom!
From the salient magic of Guinness’ harp to the cocktail renaissance of Smirnoff, is home to 200+ beloved beverage alcohol brands. Whether sipped from an airy sidewalk cafe in Tribeca or between two huddled friends on a couch, Diageo has helped shape unforgettable moments of our lives.🥂🤍
Join us and on Sunday March 6th 1-2PM EST to hear Cristina Diezhandino, Diageo’s CMO, speak on the inner workings of running a global leading beverage alcohol company!
💫about Cristina: has worked at Diageo for the past sixteen years and was appointed to her current position as Chief Marketing Officer in July 2020. She was named on Luxury Daily's Luxury Women to Watch in 2018 and was selected as one of the top 7 Global Marketers of 2021. She has held a series of marketing leadership roles and has extensive experience in Consumer Packaged and Luxury Goods across North America, Africa, Latin America, and Europe. As CMO, Cristina has led Diageo’s marketing team and agency partners through a time like no other. By instilling what she calls a “mindset of possibility,” she empowered the teams across the world to adapt plans, create new exciting content, and tap into rapidly changing consumer trends.
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💫about diageo: Diageo PLC is a global London-based alcoholic beverage company that operates in various categories including spirits and beer across North America; Europe, Russia, and Turkey; Africa; Latin America, The Caribbean, and the Asia Pacific. Its large product categories include scotch whisky, gin, vodka, rum, beer, and tequila. The company's brands include Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Tanqueray, Guinness, Don Julio, Casamigos, Crown Royal, Bulleit, Ciroc, and many others.🍾💕