26/08/2026
π SAO INDUSTRY NOTICE β PROTECTING THE VALUE & FUTURE OF SAMOAN HONEY
The Samoa Apiculture Organisation (SAO) would like to encourage all beekeepers and honey sellers to consider responsible and sustainable pricing of locally produced honey.
SAO has received feedback regarding extremely high price expectations for honey on a per 100g basis. While we strongly support beekeepers receiving a fair return for the considerable time, skill and cost involved in producing quality local honey, we also ask our members and the wider industry to be mindful of pricing that may be viewed as excessive by consumers.
The long term value of Samoan honey depends on consumer trust. Significant overpricing can lead to complaints, create unrealistic market expectations and ultimately damage confidence in our industry.
Our goal should be to build a strong and sustainable market where both beekeepers and consumers recognise the true value of locally produced honey.
This is particularly important at a time when Samoa continues to face significant biosecurity risks. Over pricing leads to illegal honey importation. Protecting our borders from exotic bee pests and diseases remains critical to the future of our industry.
One of the greatest threats is Varroa mite. If Varroa were to become established in Samoa, the consequences for our beekeeping sector could be devastating. Hive management would become considerably more complex and expensive, with ongoing treatment and monitoring required. For many of our small scale beekeepers, these additional costs could make maintaining their hives extremely difficult.
We therefore encourage our industry to think beyond today's price and consider the long term sustainability and resilience of beekeeping in Samoa.
Fair pricing. Strong consumer confidence. Vigilant biosecurity. A sustainable future for Samoan beekeeping.
Let us protect what we have. ππΌπΈ