ProductTank HCMC

18/11/2025

[COMMUNITY SUPPORT - DATA MEETUP]

Join the meetup on Saturday, 22 November to learn how data has been transforming modern businesses and see case studies from mobile gaming and retail.

TOPIC: HOW DATA CHANGES MODERN BUSINESS:
Case studies from mobile gaming & local retail

We will start by looking at a case study from mobile gaming, an industry once driven by intuition that is now guided by data in all aspects, from user acquisition, to publishing, live-ops and all the way to monetisation.

Then, we will see how a small local brand has learnt to collect and analyse its own data to understand customers, optimise products, and speed up decision-making.

Skipping the deep tech and the AI buzzwords, this talk will show you how data, when applied thoughtfully and simply, can make real operations smarter and faster, no matter the industry.

AGENDA
Part 1: The reality of using data in mobile gaming
Once driven by intuition, the mobile gaming industry has transformed through data. This session compares the times before and after, showcasing how data now fuels daily decisions in user acquisition, product publishing, LiveOps, and monetisation, with real-world examples of data-driven optimisations for performance and revenue.
Speaker:
Duong Nhat Huong (User Acquisition Manager - Funtap)

Part 2: From small to (hopefully) big data
Most local fashion are far from capitalising on their data. Trae will speak from his experience running his own local brand, showing you how collecting and analysing structured data across sales, products, and customers can replace guesswork to streamline operations and drive smarter business decisions.
Speaker:
Trae Nguyen (Analytics Engineer - Infinite Lambda)

🔥 This event is perfect for:
– Data professionals of all levels, roles, and tech stacks
– Students in relevant fields
– Product and Tech enthusiasts

🗓️ WHEN
Saturday, 22 November
15:30–18:00

📍 WHERE
Foundry AI Academy
C2-SH003, Central 2, 720A Dien Bien Phu, Vinhomes Tan Cang, Binh Thanh District, HCMC

🗺️ HOW TO FIND US
Drive along Tran Trong Kim Street and take the right. Look for Gong Cha Vinhomes Central Park on the right-hand side of the street. Foundry AI Academy is right there.
— Riding a motorbike? Check these instructions:
https://drive.google.com/file/d/1FUM57Z6OX2jpjvcxq7WgLTmznTgPY48l/view?
— Driving a car? Check these instructions:
https://drive.google.com/file/d/1ph-CHF2q_97nmv8UepXEZ06NizpymJFi/view?
- Using Grab/Be/Xanh SM, or getting dropped off? Check these instructions:
https://drive.google.com/file/d/1TYwh25cE5DgkK83TzUHOnkyzAS7gRg3-/view?

👉REGISTER
https://www.facebook.com/events/1116308994034002/

See you there!

14/08/2025

ProductTank HCMC #22 Recap | WTF! Impact of Generative AI on Product Management

On August 1st, we gathered at Dreamplex HCMC for an exciting evening of discussion and insights with Lutz Göcke diving deep into how Generative AI is transforming product work.

🔍 Key Takeaways:
1. From idea to insight fast: Live AI demos showed how user research, personas, and pain points can be generated in hours, not weeks.“A prototype can save more than a thousand meetings.”
2. Team dynamics are shifting: With blurred roles and AI in the loop, teams must rethink ownership, trust, and skills. PMs, designers, and engineers are collaborating in new ways.
3. New career landscape: Success means embracing fluid roles, creative thinking, domain expertise, and prompt literacy.
4. Where’s the real moat now? As AI narrows product gaps, competitive edge may come from ops, branding, and distribution.
5. Responsible GenAI adoption: We learned about an “Autonomous Innovation” initiative promoting practical, ethical AI use through workshops, curricula, and team dynamics.

🇻🇳 Bonus: Vietnam’s energy and openness to AI stood out signaling a unique opportunity to leap ahead.

🙏 Big thanks to our amazing partners:
WordsMine, Dreamplex, and Aniday, and FPT for powering this event and the community.

Follow us to stay in the loop!

27/07/2025

📣SPEAKER SPOTLIGHT - Lutz Göcke

We’re thrilled to welcome Lutz Göcke, Professor of Digital Management at Nordhausen University of Applied Sciences and co-founder of the Autonomous Innovation Academy. Lutz brings a unique blend of academic rigor and hands-on industry experience to the evolving field of digital product management.

He currently leads the Bachelor program in Digital Product Management and heads the university incubator HIKE in Germany. In Vietnam, he lectures at the Vietnamese-German University in Ho Chi Minh City, where he contributes to developing future digital leaders.

With over a decade of industry experience, including key roles in mobility innovation at Volkswagen Group (Quicar Carsharing, Car-Net, and Volkswagen WE). Lutz brings deep product experience and strategic insight to scaled product development.

🎙️ TOPIC:
In the 22nd ProductTankHCMC Meetup, Lutz will share how generative AI is transforming product teams from the perspective of industry, academic research, and his upcoming book.

👉Spaces are limited. Secure your spot today (registration is required for building check-in purposes):
https://forms.gle/WJvrpbwd5i4piDaC6
https://www.meetup.com/producttank-ho-chi-minh/events/310149500/ (Click GOING)

Don’t miss this unique opportunity to meet Lutz Göcke and other Product folks in person, gain valuable insights, and connect with fellow product enthusiasts!

09/03/2025

📣 SPEAKER SPOTLIGHT
James is Head of APAC Partnerships at what3words - responsible for expanding the business in several key markets in the region including Japan, South Korea, India, Vietnam and across Southeast Asia. This involves supporting businesses across multiple industries including automotive, mobility, logistics, e-commerce, government and emergency services, to integrate what3words’ revolutionary location technology into their products and services.

James is originally from the UK, now based at what3words’ regional office in Ho Chi Minh City. Previously, he has helped to scale the business in new sectors such as infrastructure, and within other markets including the US, Canada and the UK.

James has played an instrumental role in building what3words’ brand recognition in Vietnam. The innovative location technology is now used by leaders in the market, including VinFast, Hyundai, Vietnam Post, 7Eleven, Lotte Mart, Busmap, the Government of Da Nang, Viettel Solutions and many more.

Spaces are limited. Secure your spot today (registration is required for building check-in purposes):
https://forms.gle/KtuYZF1vussRJfD87

Don’t miss this rare chance to meet the original What3words team in person, gain valuable insights, and connect with fellow product enthusiasts!

08/03/2025

📣 SPEAKER SPOTLIGHT
Robyn Coles - Group Product Manager @ what3words

Robyn is a Group Product Manager at what3words. In her 2.5 years at what3words, she’s focussed on managing both iOS and Android mobile apps, WearOS and WatchOS wearables and Amazon Alexa voice skills.

Prior to what3words, she’s worked across a variety of industries and enterprises, in a number of different digital roles. From Product roles at Apple and Fiit, to Web and Conversion roles at News UK and NatWest Banking Group.

Her main interests lie in A/B testing, working with a variety of stakeholders across the business and of course shipping new features!

Spaces are limited. Secure your spot today (registration is required for building check-in purposes):
https://forms.gle/KtuYZF1vussRJfD87

Don’t miss this rare chance to meet the original What3words team in person, gain valuable insights, and connect with fellow product enthusiasts!

05/03/2025

📣 SPEAKER SPOTLIGHT
Iannish Posooa - Lead Product Designer

Iannish Posooa has spearheaded projects across multiple continents and worked in eight different countries. He truly brings a global perspective to his work, with over 16 years of experience. He is the Lead Product Designer at what3words and has held key design roles at renowned organisations, including Lead UX Designer at Time Inc., Senior Designer at ITV, and collaborations with global brands such as the BBC and the Olympics.

Throughout his career, Iannish’s design leadership has driven products to new heights. At what3words, he led the design of the company’s global addressing app, which was recognized by Apple as App of the Day and featured as Editor’s Choice multiple times. Iannish frequently shares his insights and forward-thinking ideas as a regular speaker at international design conferences—taking the stage at events like Interact London and Push UX Munich—where he discusses topics ranging from accessible design to the future of AI, voice, and AR.

Beyond his corporate work, he is dedicated to education and mentorship, running workshops and lectures at the London School of UX. He nurtures the next generation of designers with practical, no-nonsense guidance on what it really takes to succeed in product design.

Spaces are limited. Secure your spot today (registration is required for building check-in purposes):
https://forms.gle/KtuYZF1vussRJfD87

Don’t miss this rare chance to meet the original What3words team in person, gain valuable insights, and connect with fellow product enthusiasts!

21/01/2025

𝐐𝐔𝐈𝐂𝐊 𝐑𝐄𝐂𝐀𝐏 𝐎𝐅 𝐎𝐔𝐑 𝐋𝐀𝐓𝐄𝐒𝐓 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐈𝐄𝐒

🎉 A heartfelt thank you for an unforgettable 20th meetup of ProductTankHCMC: Moving to the Product Operating Model

We are incredibly grateful to Marty Cagan, a true legend in product management, for sharing his invaluable insights and inspiring our community. A huge thanks to over 100 participants from different levels ranging from juniors, to product leaders, business executives who joined us on January 13th, 2025, to learn, connect, and engage in meaningful conversations. The evening was filled with knowledge-sharing, thought-provoking Q&A sessions, and an exciting book-signing activity that left everyone inspired and energized!

𝑯𝒆𝒓𝒆 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒕𝒐𝒑 𝒕𝒂𝒌𝒆𝒂𝒘𝒂𝒚𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒎𝒆𝒆𝒕𝒖𝒑:

Marty captivated the audience with his deep dive into the “Moving to the Product Operating Model.” He outlined the importance of creating empowered teams, aligning business outcomes with customer needs, and embracing continuous product discovery. Marty’s actionable insights gave attendees a clear roadmap for transforming their product organizations to deliver maximum impact.

1️⃣ Transitioning to the Product Operating Model: Marty shared about its concept and emphasized the importance of achieving outcomes, rather than processes or frameworks.
2️⃣ Transformation Dimensions: The POM starts with *strategy*, rethinking how to choose the right problems to solve. Then, it’s about *discovery*, empowering teams to find the best solutions. Finally, *delivery* ensures value reaches users fast, leaving “fake agile” behind.
3️⃣ Empowered Teams: Collaboration between product managers, designers, and engineers drives usability, feasibility, viability, and value.
4️⃣ Product Leadership: “Lead with context, not control”, Strategic context empowers teams to make informed decisions.

The meetup concluded with a Book Signing Session, Fans of Marty’s work were thrilled to meet the author of Inspired, Empowered and Transformed in person. The book signing session gave attendees a unique opportunity to interact with Marty on a personal level while walking away with a cherished keepsake.

Marty was impressed with the local product community in Ho Chi Minh city, and the crowds, the enthusiasm, and the energy, left him both humbled and inspired. The event marks a significant milestone, putting Ho Chi Minh City’s product community on the global map and highlighting its growing influence in the world of product management.

❤️ Special Thanks to Our Sponsors

We couldn’t have done it without our amazing sponsors!

*AWS Vietnam (Amazon Web Services)* - Enabling innovation through cloud technology.
WordsMine - Học từ vựng kiểu ngầu - Revolutionizing vocabulary learning for professionals and students.
Gowarenow.com - A digital product garage - Your go-to partner for digital solutions.
THINK - Training Space - Tailored minimalist-style spaces for training sessions, seminars and events.
RIOBook.vn - Vietnamese book publisher based in Hanoi.

Your support made this event possible, and we’re grateful for your contributions to the product management community.

Cheers to another year of building amazing products that create real value for our customers. Follow us to connect and build a better product community together!

🗣️ Feedback, sponsorship opportunity: https://forms.gle/7R5rfH5ZUqfxyL4M7
🙆‍♂️ Volunteer opportunity:
https://forms.gle/7R5rfH5ZUqfxyL4M7

02/01/2025

SPEAKER SPOTLIGHT - Marty Cagan

Marty Cagan is a world-renowned product management expert, bestselling author of Inspired and Empowered, and co-founder of the Silicon Valley Product Group (SVPG). With decades of experience at leading companies like eBay, where he scaled the product organization during its hyper-growth phase, AOL, where he transitioned from engineering to product leadership, and Hewlett-Packard, where his career began, Marty brings a wealth of knowledge that bridges business strategy and technical innovation. His unique experiences have played a pivotal role in defining the modern approach to building customer-centric, innovative products.

A passionate advocate for team autonomy, continuous learning, and product-led growth, Marty believes in empowering teams to solve real customer problems through deep product discovery. Known for his clear, practical advice, he’s a trusted mentor to product teams, helping them achieve tangible results. Through his books, blog, and speaking engagements, Marty continues to inspire the next generation of product leaders and redefine how companies think about creating impactful products.

Spaces are limited. Secure your spot today (registration is required for building check-in purposes):
https://forms.gle/GkitMFXEVNGFgD5p7

Don't miss this unique opportunity to meet Marty Cagan in person, gain valuable insights, network with fellow product enthusiasts and have your books signed by the author!

👉 Registration (for check-in purpose): https://www.meetup.com/producttank-ho-chi-minh/

03/10/2024

🚀 NASA Space Apps Challenge is Coming to Vietnam for the First Time! 🇻🇳

Attention innovators, product & tech enthusiasts, and space dreamers—this is your moment! For the very first time, NASA Space Apps Challenge is landing in Ho Chi Minh City, ProductTankHCMC is part of the movement! 🌍

Join us for an exciting 48-hour offline hackathon where you’ll team up with developers, designers, scientists, and space lovers to solve real-world challenges using NASA’s open data. This is your chance to collaborate, innovate, and make a global impact right from Vietnam!

What makes this event unmissable?
✨ Vietnam’s first-ever NASA Space Apps Challenge—be part of this historic event!
✨ Get creative and tackle space-themed challenges
✨ Connect with brilliant minds and problem-solvers in the city
✨ Compete for awesome prizes!

🗓️ Save the date: October 5th & 6th, 2024. Registrations opening soon—keep an eye out for more updates!

Stay tuned and follow them for the latest info. Let’s make history together, ProductTankHCMC community in Vietnam! 🌟

The 1st NASA Space Apps Challenge Lands in Vietnam! 🇻🇳

Gear up, innovators! The wait is over! NASA Space Apps officially arrives for its first landing in Ho Chi Minh City!

This is your chance to be a part of something extraordinary. Join our 48-hour offline hackathon in Ho Chi Minh city where you'll collaborate with fellow space enthusiasts, coders, designers, and scientists to tackle real-world challenges using NASA's open data.

Why is this a big deal?

🚀 First-ever NASA Space Apps Challenge in Vietnam! Be part of a global movement and make history in your city
🚀 Unleash your creativity: The theme for this epic challenge will be revealed soon! Stay tuned
🚀 Network and collaborate: Team up with passionate minds and problem-solvers from Ho Chi Minh City
🚀 Win exciting prizes!

📆 Mark your calendars on this 5th & 6th October. Registration opens soon! Stay tuned for updates and follow us for more information!