15/08/2026
Public systems can now monitor digital markets in ways that were not possible only a few years ago.
National monitoring platforms can continuously look for potential marketing violations across websites, e-commerce and other digital channels.
AI can crawl, detect, screen and classify large volumes of content. At the same time, citizens and health workers can submit pictures and reports from their phones when they encounter potential violations online or in their communities.
Technology expands the reach. People add context. Human experts verify the evidence and make the decisions.
Together, these sources create a richer picture of what is happening.
The data can identify violations and emerging marketing practices, reveal implementation and regulatory gaps, and provide evidence for stronger and more protective policies. Citizens can also receive feedback on their reports, increasing understanding of what policies regulate and strengthening connections with enforcement agencies.
Why does this matter?
Commercial actors increasingly use e-commerce, social media, behavioural data, algorithms and machine learning to make marketing more targeted, adaptive and difficult to monitor.
Public authorities may be expected to regulate the same environment with far fewer digital capabilities.
This matters for products subject to marketing restrictions or associated with harm, including breastmilk substitutes, feeding bottles and teats, to***co and ni****ne products, alcohol, gambling and unhealthy foods, particularly where children and other vulnerable groups require protection.
Digital technology also offers opportunities for more responsive social and behaviour change and stronger connections between public communication, health and social systems.
But the same solution will not work everywhere.
The Asian Development Bank’s Digitalization Index (1) illustrates why. It considers seven dimensions: digital economy, digital government, digital infrastructure, digital regulation, household digitalization, human capital and innovation, and production digitalization.
Countries, institutions and sectors can be at very different stages across these dimensions. Understanding context and readiness should therefore come before selecting the technology.
At Mantis Mentor, digital transformation is part of our registered investment project and business scope, spanning management consultancy, software and systems consultancy, systems analysis and design, programming, systems maintenance, data processing and database services, and market research.
Through NormativeAI and the Uptake Center for Knowledge Transfer & Innovation, we bring digital and AI capabilities together with expertise and experience in policy, programmes, research, implementation and evidence uptake. This allows us to develop integrated solutions tailored to the systems and capabilities already in place.
Our Responsible AI Toolkit brings transparency, accountability, evidence, equity, privacy and human oversight into design and implementation.
The aim is not to automate public responsibility. It is to combine technology and human intelligence to strengthen it.
We can support a quick digital and AI readiness assessment and explore practical opportunities for integrating digital technology into your area of work.
As a participant in the UN Global Compact, Mantis Mentor is committed to applying these capabilities in ways that support its Ten Principles and responsible, sustainable development.
1) Asian Development Bank. Digitalization Index, 2024. Digital Development Facility for Asia and the Pacific.