For The Love Of Cups

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For The Love Of Cups

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Everyone deserves to be supported and benefit from early detection. Roughly 50% of women over 40 have dense breasts and most don't know it.

FOR THE LOVE OF CUPS is a non profit 501c3 nonprofit organization ending disparities in breast cancer outcomes to improve and extend the quality of life for all survivors. Since the Covid-19 Pandemic began resources and support have been increasingly more difficult to access, especially for women facing breast cancer. Additionally, more women are delaying their routine screening appointments resulting in delayed access to care. Mammogram alone is not enough to detect breast cancer in women with dense breasts. There is no national standard requiring physicians to notify a woman of her breast density nor the follow up ultrasound screening required to more accurately determine her results. We empower women with the tools and resources they need to learn more about their risk factors and receive reliable screening methods. For women who have been diagnosed with breast cancer we offer support groups to help you through your journey. Please connect with us and we will send you the information. In order to truly make an impact to not only save lives but to improve the quality of life of breast cancer fighters and survivors Lisa formed For The Love Of Cups. Love is behind everything that Lisa believes in, it is her driving force. Inspired by her mom and motivated by her daughters she has made 4TLC her mission, to beat cancer so her daughters won't have to. Please join in and support this movement.

10/26/2026

“Beyond Awareness: The Next Generation of Breast Cancer Solutions”

I couldn’t be more excited to moderate this conversation. I’ll be joined by an incredible panel this Thursday, Oct 30, at The Women’s Health Summit by Formidable Media in Bellevue, WA:

🔬 Dr. Nancy Davidson, Fred Hutch Cancer Center
💡 Marissa Fayer , DeepLook Medical
🩺 Susan Holley Onsite Women’s Health

We’ll cover what’s next in early detection, AI, risk assessment and treatment. We’ll also talk about what women can do today to advocate for themselves. Because innovation only matters if it reaches every woman. Not just some.

If you’re at the Summit Thursday, come find us at 10:30! Or use the link below to join us.

This conversation connects directly to the work we’re doing through The Healthy Breast Report for The Clear Pathways Program powered by For The Love Of Cups

It’s a national research initiative capturing what really happens to women after they learn they have dense breasts. That covers everything from the notification to whether they can actually get supplemental screening.

If you’ve received a dense breast notification, I want to hear your story. The survey is open through March 31, 2027 👉 [survey link in comments, please share]

We’ll be on the floor representing Women’s Health Advocates at our booth on Friday too, stop by and say hello and learn more.

10/20/2026

Living with a serious illness changes more than your health. It can change how you see yourself.

After my own breast cancer diagnosis, I didn’t recognize the woman reflected back at me in the mirror. My body felt unfamiliar, and even with a loving family around me, I felt alone. What helped me feel whole again was community: other women who understood, sharing wisdom, humor and support without judgment.

That experience became the heart of my work at For The Love Of Cups, and this week I’m bringing it to Smart Patients

I’m honored to lead Living With It: Body Love and Self-Reclamation, a free, private, week-long online discussion for women living with chronic or serious illness. Starting today, we’ll explore how to reconnect with your body and reclaim the confidence of feeling like yourself again:

• Remembering who you’ve always been
• Letting go of what’s no longer yours to hold
• Meeting your body with compassion
• Seeing your body as your partner
• Making room for joy
• Moving forward with a daily check-in practice

It’s fully asynchronous, so participants can read, reflect, ask questions and share whenever it feels right. I’ll be there throughout the week.

Joining is free (screenshot, copy and paste): https://www.smartpatients.com/site/partners/for-the-love-of-cups

If you know someone who could use this kind of support right now, or you work with patients and caregivers, I’d be grateful if you’d share this with them.

07/28/2026

They called it “the healthy breast.” 🩷

I was diagnosed with breast cancer in my right breast.

In every appointment after that, that’s the language I heard — “the diseased breast” vs. “the healthy breast.”

Both of my breasts were extremely dense. The kind of dense that makes it hard to see cancer hiding inside on a scan.

I wanted a double mastectomy. My original doctors — highly recommended — thought I was being too aggressive. They wanted a lumpectomy and radiation and years of Tomoxifen instead.

I didn’t agree. It was agonizing. But I built a new team who supported the decision I knew was right for me.

Not one scan preparing for surgery ever showed cancer in my “healthy” breast.

Then came the double mastectomy.

In the pathology lab, they found it. Multi-quadrant. Multifocal, bi-lateral. My “healthy” breast had been loaded with cancer the entire time — cancer every scan had missed. 💔

If I hadn’t pushed for more, it would have continued growing. I don’t think I’d be here today.

I got the outcome I needed — but only because I had the persistence and resources to override doctors who came highly recommended.

So many women don’t get that same chance. They’re told they’re healthy, and they believe it. Why wouldn’t they?

This is why we named it The Healthy Breast Report.

Not because “healthy” is a label I trust — because it’s a hope I want to be true. Earned through real screening. Not assumed because nothing showed up yet.

We’re revealing it this October at The Breast Density Summit 🎗️ — where we’re also launching the Bay Area Clear Pathways Program, closing the gap women with dense breast tissue face after an unclear mammogram.

Every woman deserves to actually know what’s happening in her body.

That’s the work. That’s the name. 🩷 Join us.

👉 Link in For The Love of Cups bio to register, donate, or partner with us.

Massage Lisa Malia | Feminine Leadership Coach + NGO CEO for more info.

With love,

lm

06/23/2026

Were you told you have dense breasts after your mammogram? 🧭 Your experience matters — and it can help change women’s health care for the better.

We’re hosting a virtual focus group to learn about the real patient experience when women are notified of dense breast tissue and referred for supplemental screening.

Your honest feedback will help us build better resources, stronger advocacy, and clearer pathways for every woman who comes after you. 💜

📲 Join us on Zoom!
📅 Date: July 2, 2026
⏰ Time: 11:00 AM PT
⌛ About 60 minutes

➡️ Comment or DM us to reserve your spot!

RSVP today.

This is a safe, supportive, confidential space. No experience is too small. No answer is wrong. You just have to show up as yourself. ♥

ForTheLoveOfCups MammogramTalk KnowYourBreasts BreastCancerPrevention FocusGroup PatientVoice SupplementalScreening BreastHealthAwareness

06/12/2026

You have probably seen the statistic.

“Up to 50% of women have dense breast tissue.”

It is repeated across awareness campaigns, clinical handouts, and advocacy websites — including by well-meaning organizations doing important work.

But here is what that number leaves out:

Not all density is the same. And not all density carries the same clinical implications. By collapsing four distinct, clinically meaningful categories into a single phrase, we are failing the patients who need precision the most.

———

Here is what the science actually says.

Breast density is classified into four categories:

🔵 Category A — ~10% of women
Mostly fatty tissue. Standard mammography is highly effective.

🔵 Category B — ~40% of women
Scattered fibroglandular density. Does NOT meet current recommendations for supplemental screening.

🟡 Category C — ~40% of women
Heterogeneously dense. Meets recommendations for supplemental screening. Mammograms may miss cancers.

🟡 Category D — ~10% of women
Extremely dense. Meets recommendations for supplemental screening. Significantly limits mammogram sensitivity.

The real statistic?

It is not that 50% of women have dense breasts.

It is that 50% of women — Categories C and D — meet the current guidelines recommending supplemental screening beyond a standard mammogram.

That is a very different sentence. And it matters enormously.

Imprecise language in health education is not neutral. It has consequences.

This October, we are bringing this conversation into the room where it belongs.

The Breast Density Summit | October 8, 2026
Palo Alto, CA · Wilson Sonsini Goodrich & Rosati

Join Us! Comment for the link.

🧭 Join our Advisory Board: clinicians, radiologists, researchers, patient advocates, and health communications experts.

Every woman deserves to know exactly what her results mean — and exactly what to do next.

04/29/2026

If you've had a Mammogram, Breast MRI or Breast Ultrsound in the last three years, please comment 👇

Nearly 1 in 2 women have dense breast tissue — and most aren't receiving the necessary supplemental screening to benefit from early breast cancer detection. We are changing that... and we need your help to eliminate this barrier to care and eliminate disparities in breast cancer outcomes.

Submit Your Patient Reviews > for Breast Screening Centers across the US! Details in comments.

Take a moment to complete a review of your screening experience. The more responses we receive the more people that will be served!

In phase one of The Clear Pathways Program we're helping patients connect, understand their mammograms, options for better breast health, advocate, access resources, be supported and discover where the best breast screening centers are to elevate the health of all women, patients and their communities.

There's a massive delay of care happening between the mammogram and the recommended Breast MRI or Breast Ultrasound to accurately screen for breast cancer in women with dense breast tissue. It's time we close this gap and create equitable access.

Please share this important first step with your community because we believe everyone has the right to benefit from early breast cancer detection.

For The Clear Pathways Program powered by For The Love Of Cups nonprofit organization 501c3

Thank you!!

04/22/2026

Nearly 1 in 2 women have dense breast tissue — and most aren’t receiving the necessary supplemental screening.

There’s a massive delay of care happening between the mammogram and the recommended Breast MRI or Breast Ultrasound to accurately screen for breast cancer in women with dense breast tissue. we’re changing that with The Clear Pathways Program

The Breast Density Summit is where patients, physicians, researchers, and advocates come together to share progress, spark conversation, and fuel the funding that makes this work possible.

We’re not officially open for registration yet — but you can get ahead of the crowd to join us in Palo Alto, CA this Fall.

🔔 Join our early bird waitlist to be the FIRST to know when we announce, access priority registration, and receive exclusive pre-launch updates. Comment for link.

Want to do more than attend? Here’s how to get involved:

💼 BECOME A SPONSOR
Your brand alongside a cause that matters. Benefits include:
→ Visibility with healthcare professionals, advocates, and community donors
→ Speaking and exhibition opportunities
→ Recognition as a champion for women’s health education
→ Meaningful CSR alignment in a high-credibility setting

🧭 JOIN OUR ADVISORY BOARD: Help us move this mission forward and expand our impact. https://lnkd.in/gbVqsnYn

We’re looking for:
→ Clinicians and radiologists with breast imaging expertise
→ Patient advocates and survivors with lived experience
→ Researchers working on breast density and cancer risk
→ Nonprofit and philanthropic leaders
→ Health communications and policy professionals

If you’re ready to be part of something that makes a difference for patients, reach out — I’d love to connect.

Summit2026 EarlyBird PatientEmpowerment

04/18/2026

Sharing your experience is the best way to help others 📣 Today we’re launching phase one Patient Reviews for Breast Screening Centers across the US! -

In phase one we’re helping patients connect, understand their best options for better breast screenings, advocate, access resources, be supported and discover where the best screening centers are to elevate the health of women and their communities.

Please share this important step in eliminating the barriers to care many women face especially when being screened for breast cancer powered by For The Love Of Cups

If you’ve had a Mammogram, Breast MRI or Breast Ultrsound in the last three years, please take a moment to complete a review of your experience.

Comment for link to submit a review 🗣️

Learn more about The Clear Pathways Program, Sponsor The Breast Density Summit and/or join our Advisory board: breast densitysummit.org

03/02/2026

This isn’t just a gap in care. It’s a systemic delay that’s costing lives... Millions of women with dense breast tissue are trusting their annual mammogram to keep them safe, but standard mammograms often miss cancers in dense tissue, leaving patients vulnerable and at risk without even knowing it.

For The Love Of Cups nonprofit organization, we’re not just helping individual women navigate this maze. We’re advocating for systemic change in breast health centers nationwide. We’re flipping the script by centering women’s real experiences and struggles. Our program cuts through the noise to provide actual resources, information, and access.

But we can’t do this alone. We need your voice on our Advisory Board to bring these solutions to more communities across the country. Together, we can transform how dense breast tissue screening happens, one story, one connection, one breakthrough at a time.

The first of its kind research study for The Clear Pathways Program is putting the power back in the hands of patients across the US to get the care they deserve.

Join us: breastdensitysummit.org

02/23/2026

We’re starting in Seattle, SF Bay Area, and Los Angeles, then North Carolina, Arizona, Florida and New York with collaborative community events focusing on breast health and the inequities in dense breast tissue screening.

There’s a delay in care happening between the mammogram and the critical adjunct screening Breast Ultrasound or MRI for women diagnosed with dense breast tissue and it’s costing women their lives.

We’re launching new research for The Clear Pathways Program to fill this gap in care, particularly for women in high risk communities and partnering to provide the resources necessary to create access and ensure everyone receives the benefits of early detection.

Join us and become an Advisory Board Member today to help us deliver in every state: Comment for link to join!

More information about The Clear Pathwways Program, The Inaugural Breast Density Summit and Donations can be found here: breastdensitysummut.org

Powered by join us!

Where should we go next?

Address

PO Box 3314
Walnut Creek, CA
94598

Telephone

+18559287366

Website

http://www.fortheloveofcups.org/

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