Pool & Hot Tub Alliance

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Pool & Hot Tub Alliance PHTA is the largest international trade association representing pool, hot tub and spa professionals.

THE BEST OF THE BEST HAVE BEEN REVEALED! 🏆 The results are in! PHTA is proud to announce the winners of the 2026 Interna...
13/10/2026

THE BEST OF THE BEST HAVE BEEN REVEALED! 🏆 The results are in! PHTA is proud to announce the winners of the 2026 International Awards of Excellence, sponsored by AQUA Magazine!

From breathtaking backyard retreats to extraordinary commercial installations, these award-winning projects represent the very best in creativity, innovation, design, and craftsmanship across the pool, spa, and hot tub industry.

Incredible talent.
Exceptional craftsmanship.
Industry excellence at its finest.

Congratulations to ALL of our 2026 winners! Your work continues to raise the bar and inspire what's possible in our industry.

👀 Ready to see who made the list?
Explore the winners: https://www.phta.org/news-research/press-releases/2026-press-releases/pool-hot-tub-alliance-reveals-the-2026-international-awards-of-excellence-winners/

13/10/2026

What happens when you combine water chemistry, stand-up comedy, and 26 years of industry experience? You get Alicia Stephens!

In the newest episode of the Women of Water Podcast, PHTA President and CEO Sabeena Hickman sits down with Alicia, Director of Training and Education at BioLab, for a conversation about finding your voice, embracing what makes you different, and the power of lifting others as you grow.

From navigating a male-dominated industry to building a supportive “tribe,” Alicia reminds us that success isn't just about how far you go. It's about who you help along the way. 💙

🎧 NEW EPISODE: Alicia Stephens on Mentorship, Comedy, and Chemistry in the Pool and Hot Tub Industry

Be a mentor. Be an encourager. Be a WOW Flower.
▶️ Watch the full episode: https://youtu.be/40B2bmfXPSw?si=Mcm-e_d8vnCR7p73

AI IS GOING UNDERWATER. See how intelligent robotics are changing pool care.Join PHTA and Strategic Partner Aiper for a ...
12/10/2026

AI IS GOING UNDERWATER. See how intelligent robotics are changing pool care.

Join PHTA and Strategic Partner Aiper for a FREE webinar exploring how artificial intelligence is transforming pool cleaning, from traditional methods to intelligent robotic systems that can understand their environment and make decisions in real time.

Learn how sensing, computer vision, environmental mapping, object recognition, and AI decision-making come together to create smarter navigation, more efficient cleaning, and greater automation.

The future of pool care is getting smarter. See what’s next.

👉 Register: https://phta-org.zoom.us/webinar/register/WN_d9kuLuO7SQOx2ivh1nzYqw #/registration

This , we believe every girl who’s curious about how things are built, fixed, or run has a place in this industry.From ...
11/10/2026

This , we believe every girl who’s curious about how things are built, fixed, or run has a place in this industry.

From construction and design to leadership, PHTA’s Women of Water (WOW) is helping build a future where she can see herself in every role — because representation starts with the women leading today. 💪

“You can’t stop the waves, but you can learn to surf!” That’s how Dr. Heidi Hanna kicked off her Women of Water session...
09/10/2026

“You can’t stop the waves, but you can learn to surf!” That’s how Dr. Heidi Hanna kicked off her Women of Water session at the Master Pools Guild Fall Meeting in Miami—and she set the tone for an incredible afternoon!

WOW made waves in Miami! 💙

Dr. Hanna inspired attendees to rethink their relationship with stress, build resilience, and turn challenges into opportunities for growth.

Powerful insights. Fresh perspectives. Meaningful connections. That’s what Women of Water is all about! 💧

A huge thank you to Master Pools Guild for bringing us together and creating space for conversations that inspire, empower, and connect women across our industry!

Ever walk into a room and just know something's off — but can't quite name it? 🌊That's the intelligence Dale Wilsher wil...
08/10/2026

Ever walk into a room and just know something's off — but can't quite name it? 🌊

That's the intelligence Dale Wilsher will help you build at PHTA's Women of Water (WOW) Reading the Room, part of Pool Spa Patio Expo in New Orleans.

In this half-day session, you'll learn to recognize personality patterns, read emotional cues, and adapt your communication style — so you can lead with more confidence and connect with more intention.

📍 New Orleans, LA | November 16 | 12–4 p.m. ET
🎁 Lunch + Dale's book included

Seats are limited. Learn more now → phta.org/WOW

06/10/2026

What are you doing Monday, November 16? 👀💧Because the women of this industry are getting together in New Orleans, and you’re going to want to be in this room.

Connection. Conversation. Inspiration. And a community of women who understand this industry, the opportunities ahead, and the value of showing up for one another.
If you’ve been waiting for a reason to get involved with Women of Water, this is it.
✨ Come meet your people.
✨ Make new connections.
✨ Leave with a bigger network than you walked in with.

Save your seat before you’re watching everyone else’s photos and wishing you had been there. 😉
📍 New Orleans | Monday, November 16
Pool Spa Patio colocated with Deck Expo

💧 Register now: https://pci.jotform.com/form/262643909577067

Learn more at phta.org/wow

🔥 15% OFF this October! 🔥PHTA Standard Discount – Code: OCTSTD15 This October, boost your energy savings and stay ahead...
06/10/2026

🔥 15% OFF this October! 🔥
PHTA Standard Discount – Code: OCTSTD15
This October, boost your energy savings and stay ahead of industry regulations with the ANSI/PHTA/ICC-15 2021 Standard for Residential Swimming Pool and Spa Energy Efficiency — the go-to resource for meeting the latest U.S. Department of Energy’s Dedicated Purpose Pool Pump (DPPP) Rule.
This voluntary standard outlines recommended minimum guidelines for improving the energy efficiency of permanently installed residential aboveground/onground and inground pools and spas. The updated version expands beyond just circulating pumps to include all pumps, regardless of their use or purpose.
A must-have resource for builders, service professionals, and energy-conscious pool owners:
✅ Meets new federal energy efficiency requirements
✅ Reduces operating costs and environmental impact
✅ Covers all pool and spa pumps — not just circulation
✅ Can be referenced for local/state codes and best practices
📆 Offer ends October 31 — don’t miss out!
👉 Shop PHTA now: https://ow.ly/65s650ZUHpS

Luxury clients aren’t just buying a pool. They’re buying confidence in the person bringing their vision to life.Join us ...
05/10/2026

Luxury clients aren’t just buying a pool. They’re buying confidence in the person bringing their vision to life.

Join us for GENESIS® D287: Designing & Selling to High-End/Luxury Pool Buyers, a FREE webinar designed to help you better understand how affluent clients make decisions—and how to position yourself as a trusted advisor rather than simply another vendor.

Master CBP John Kenyon will explore how to uncover lifestyle priorities, curate choices, communicate with authority, present a compelling design vision, navigate competing quotes, and confidently close high-value projects without pressure.

You’ll also learn an important mindset shift: don’t project your own financial assumptions onto your clients. Instead, recommend solutions based on their goals, expectations, and desired level of investment.

October 7 | 12–1 p.m. ET

Ready to better understand, and better serve, the luxury buyer?

🔗 Register today: https://phta-org.zoom.us/webinar/register/WN_ZaA5YEeiQk6D9Kw7Do3HEA #/registration

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VA

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+17038380083

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