09/24/2026
🌟 What if one of the greatest lessons you learned in business school came from the person keeping the building clean?
For MBA graduate Sam Stewart, it did.
Meet Bernard Brooks, a custodian at the Knight Center Hotel at Washington University with FLIK Hospitality Group—and a Hospitality Heroes Lifetime Achievement Award recipient. ❤️
For years, Bernard has done much more than care for the spaces around him. He has cared for the people in them. Students. Faculty. Guests. Coworkers.
A warm greeting in the hallway. An encouraging word. An infectious smile. The kind of work ethic and positivity that makes people stop, notice and want to carry a little of it with them.
Then came Washington University's May 2026 Commencement.
Standing before thousands of graduates, families and faculty members, MBA graduate Sam Stewart paused his graduation address to recognize Bernard.
He told the crowd that Bernard's work ethic, humility and joyful spirit had become one of the most meaningful examples of leadership he'd encountered during his time at the university. Bernard had made such an impression that Stewart said he hoped his own son would someday grow up to be "half the man Bernard is."
Think about that.
Not because Bernard was trying to make an impression.
Because he showed up, day after day, and treated people with kindness, dignity and respect.
After the ceremony, faculty and staff began sharing their own stories about Bernard, reinforcing something the Knight Center community had known for years: his impact reaches far beyond the spaces he maintains.
That is hospitality.
It's proof that you don't need a certain title to make someone feel welcome. You don't need a grand gesture to change someone's day. And you never know which seemingly ordinary interaction someone will remember years later.
Bernard Brooks reminds us that every role has the power to shape someone's experience—and every person has the opportunity to make another person feel seen. 💙
Congratulations, Bernard, and thank you for showing St. Louis what being a Hospitality Hero looks like. 👏🌟